SEO & Content Optimization Project Manager

Experis Technology Group; Boise (ID); On-site; USD 42,000 - 60,000; Full time

Benefits offered by this job

Medical and Prescription Drug Plans

Dental Plan

Vision Plan

401(k) with Match

Weekly Pay

Job summary

ManpowerGroup is seeking an SEO & Content Optimization Project Manager in Boise, ID to own the content production workflow, ensure content is properly keyworded, structured, and AI-friendly, and collaborate with teams to drive on-page optimization. You will conduct keyword research, outline SEO-driven content, coordinate with writers and AI tools, and track performance.

This role offers cross-functional collaboration, impact on site visibility, and opportunities to enhance AI-ready content and

Qualifications

• Bachelor’s degree in Marketing, Communications, English, or related field.
• 3+ years of experience in SEO, content marketing, or digital marketing.
• Familiarity with SEMrush or similar tools.
• Ability to translate keyword research into actionable outlines.
• Knowledge of GEO concepts and AI search optimization.

Responsibilities

• Conduct keyword research for blog and glossary topics using SEO tools and align findings to search intent.
• Create SEO-driven content outlines for blog articles and product pages, including structure, headings, intent, and target keywords for business units.
• Coordinate with writers, agencies, internal teams, and AI tools to move content through production stages from intake to publication.
• Manage the content workflow end-to-end (backlog, in-progress review, and published status) while maintaining clear pipeline visibility for stakeholders.
• Track and report basic content performance, clearly communicating what was executed successfully and what needs improvement.

Skills

SEO

Content marketing

Digital marketing

Writing and editing

Coordination

Education

Bachelor's degree in Marketing/Communications/English

Tools

SEMrush

Job description

As an SEO & Content Optimization Project Manager, you will upport the search team by owning the content production workflow and helping ensure the digital content across the siteis properly keyworded, structured, and ready for publishing. This role is built for someone who enjoys SEO/GEO execution—keyword research, outlining, coordination, and performance tracking—while bringing strong writing and editing instincts to make content clearer, more discoverable, and more AI-friendly.

Job Title

SEO & Content Optimization Project Manager

Location

Boise, ID

Pay Range

$37+

What's the Job?

• Conduct keyword research for blog and glossary topics using SEO tools (e.g., SEMrush) and align findings to search intent.
• Create SEO-driven content outlines for blog articles and product pages, including structure, headings, intent, and target keywords for business units.
• Coordinate with writers, agencies, internal teams, and AI tools to move content through production stages from intake to publication.
• Manage the content workflow end-to-end (backlog, in-progress review, and published status) while maintaining clear pipeline visibility for stakeholders.
• Track and report basic content performance, clearly communicating what was executed successfully and what needs improvement.

What's Needed?

• Bachelor’s degree in Marketing, Communications, English, or a related field.
• 3+ years of experience in SEO, content marketing, or digital marketing.
• Familiarity with SEO tools (SEMrush or similar) and the ability to translate keyword research into actionable outlines.
• Strong understanding of keyword research and search intent, plus familiarity with GEO concepts and AI search optimization (how LLMs discover, read, and cite content).
• Experience writing or editing for AI-readiness, including semantic structure, conversational keyword integration, and entity optimization.

What's in it for me?

• The chance to directly improve search visibility through SEO/GEO execution and scalable on-page optimization.
• Ownership of a content pipeline that keeps stakeholders informed from intake through publication.
• Opportunity to strengthen AI Overviews and LLM performance by improving structure, clarity, and entity coverage.
• Cross-functional collaboration with writers, agencies, internal teams, and tech partners on site health and schema implementation needs.
• A role where your attention to detail and optimization mindset can measurably impact what gets published and how it performs.

Upon completion of waiting period consultants are eligible for:

• Medical and Prescription Drug Plans
• Dental Plan
• Vision Plan
• Health Savings Account
• Health Flexible Spending Account
• Dependent Care Flexible Spending Account
• Supplemental Life Insurance
• Short Term and Long Term Disability Insurance
• Business Travel Insurance
• 401(k), Plus Match
• Weekly Pay

About ManpowerGroup

ManpowerGroup® (NYSE: MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing, and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands – Manpower, Experis, Talent Solutions, and Jefferson Wells – creates substantial value for candidates and clients across more than 75 countries and territories and has done so for over 70 years. We are recognized consistently for our diversity - as a best place to work for Women, Inclusion, Equality and Disability and in 2023 ManpowerGroup was named one of the World's Most Ethical Companies for the 14th year - all confirming our position as the brand of choice for in-demand talent.