Digital Marketing Manager

Manpower, Inc.; Boise (ID); On-site; USD 50,000 - 68,000; Full time

Benefits offered by this job

Medical and Prescription Drug Plans

Supplemental Life Insurance

Short Term Disability Insurance

401(k)

Job summary

ManpowerGroup is seeking a Digital Marketing Manager - SEO Content Specialist to own SEO content workflows, perform keyword research, and coordinate with writers and AI tools for optimized content. You will partner with cross-functional teams to enhance on-page SEO and build backlinks for better visibility.

You will collaborate closely with technical and content teams on site health, schema implementation, and content strategy execution from Boise, ID, with daily on-site collaboration.

Qualifications

• Bachelor's degree required or equivalent experience in Marketing, Communications, English, or related field.
• 3+ years of experience in SEO, content marketing, or digital marketing.
• Familiarity with SEO tools (SEMrush or similar) and keyword research.
• Experience with GEO concepts and AI search optimization including LLMs.
• Strong collaboration skills and attention to detail with tech teams on-site health and schema needs.

Responsibilities

• Own SEO content workflows by managing intake, outlining, production coordination, review, and publishing status tracking.
• Conduct keyword research for blog and glossary topics using SEO tools (e.g., SEMrush) and translate findings into SEO-driven content outlines.
• Coordinate with writers, agencies, internal teams, and AI tools to move content through production stages with pipeline visibility.
• Track and report basic content performance, clearly communicating what was executed successfully and what needs improvement.
• Improve search visibility through on-page optimization, internal linking enhancements, and offsite backlink outreach.

Skills

SEO

Content Marketing

Keyword Research

Cross-Functional Collaboration

AI Tools

Education

Bachelor's degree in Marketing, Communications, English, or related field

Tools

SEMrush

SEO Tools

Job description

Our client, [Industry Descriptor] is seeking a Digital Marketing Manager to join their team. As a Digital Marketing Manager, you will be part of the [Department Name] supporting [Team Name(s)]. The ideal candidate will have strong SEO execution, cross-functional collaboration, and a data-informed mindset that will align successfully in the organization.

Job Title: Digital Marketing Manager - SEO Content Specialist

Pay Range: $42.41 hourly

Shift: Mon to Fri - 8 Hours

What's the Job?

• Own SEO content workflows by managing intake, outlining, production coordination, review, and publishing status tracking.
• Conduct keyword research for blog and glossary topics using SEO tools (e.g., SEMrush) and translate findings into SEO-driven content outlines.
• Coordinate with writers, agencies, internal teams, and AI tools to move content through production stages while maintaining pipeline visibility for stakeholders.
• Track and report basic content performance, clearly communicating what was executed successfully and what needs improvement.
• Improve search visibility through on-page optimization, including internal linking enhancements and offsite outreach to build high-quality backlinks.

What's Needed?

• Bachelor's degree in Marketing, Communications, English, or a related field.
• 3+ years of experience in SEO, content marketing, or digital marketing.
• Familiarity with SEO tools (SEMrush or similar) and a strong understanding of keyword research and search intent.
• Experience with GEO concepts and AI search optimization, including how LLMs discover, read, and cite content.
• Strong cross-functional collaboration skills and attention to detail, with the ability to work directly with tech teams on site health and schema implementation needs.

What's in it for me?

• Work on SEO/GEO execution that directly supports search performance and content discoverability.
• Build scalable, answer-first content structures designed for both search engines and AI-driven experiences.
• Strengthen internal linking and entity coverage to improve retrieval across search and generative platforms.
• Collaborate across writers, agencies, internal teams, and AI tools to deliver content that meets clear SEO standards.
• Contribute to continuous improvement by reviewing drafts, optimizing alignment to target keywords, and reporting outcomes.

Upon completion of waiting period associates are eligible for:

• Medical and Prescription Drug Plans
• Supplemental Life Insurance
• Short Term Disability Insurance
• 401(k)

About ManpowerGroup, Parent Company of: Manpower, Experis, Talent Solutions, and Jefferson Wells.