SEO Content Lead: Data-Driven Growth & Global Reach

udemy; United States; On-site; USD 106,000 - 143,000; Full time

Job summary

Coursera + Udemy is seeking an experienced SEO Content Manager to drive performance across our strategic content portfolio. You will blend content strategy, hands-on creation, AEO/GEO optimization, and data-driven decision making to grow engagement and traffic.

You’ll collaborate with editors, marketers, and the core SEO team to identify opportunities, close content gaps, and execute scalable initiatives across formats. A strong analytic mindset and editorial background are essential.

Qualifications

• 5+ years of SEO content management experience in a mid- to large-scale consumer-facing business.
• Demonstrated experience working on large-scale content portfolios and SEO optimization projects.
• Demonstrated experience developing and optimizing content for AEO/GEO.
• Proven ability to perform actionable analyses and translate data insights into strategic content decisions.
• Demonstrated writing and editorial experience, with a deep understanding of SEO principles and best practices.

Responsibilities

• Performance manage the Strategic Content portfolio to defend and grow traffic and engagement.
• Analyze content performance and optimization efforts using multiple data sources and visualization tools to identify & action opportunities.
• Translate data insights into actionable content strategies and recommendations.
• Execute new content initiatives based on the evolving search landscape and emerging AEO/GEO opportunities.
• Apply storytelling expertise and deep customer empathy to create high-quality, SEO-optimized content in a variety of formats that aligns with the company's strategic goals and engages our target audience.
• Maximize strategic content leverage across teams, channels, and initiatives, ensuring content drives value beyond organic search.

Skills

SEO content management

AEO/GEO content

Data analysis

Editorial writing

Tools

Google Search Console

SEMrush

Ahrefs

SQL

Tableau

Looker

Job description

Coursera + Udemy is seeking an experienced SEO Content Manager to drive performance across our strategic content portfolio. You will blend content strategy, hands-on creation, AEO/GEO optimization, and data-driven decision making to grow engagement and traffic.

You’ll collaborate with editors, marketers, and the core SEO team to identify opportunities, close content gaps, and execute scalable initiatives across formats. A strong analytic mindset and editorial background are essential.