SEO and AI Search Optimization Manager

Suron Inc.; United States; On-site; USD 140,000 - 170,000; Full time

Job summary

Suron Inc. is seeking an SEO and AI Search Optimization Manager in the United States to lead SEO, AEO, and GEO initiatives for enhanced brand and product visibility across search engines and AI-driven shopping channels.

You will turn research, audits, and performance data into actionable improvements across content, site structure, product data, and third-party channels, combining strategic planning with hands-on execution in collaboration with ecommerce, marketing, technology, and analytics

Qualifications

• 5+ years of professional SEO experience, including ecommerce
• 2+ years hands-on AEO and/or GEO experience
• Strong technical SEO knowledge: crawlability, site architecture, structured data
• Ability to translate research into actionable content and technical recommendations
• Proficiency with search analytics, website analytics, auditing, and reporting tools

Responsibilities

• Develop and execute an integrated SEO, AEO, and GEO strategy aligned with customer acquisition and ecommerce objectives
• Audit crawlability, site architecture, structured data, metadata, and product feeds; collaborate with tech teams to implement improvements
• Guide optimization of product pages, category pages, landing pages, FAQs, and editorial content
• Coordinate with content, PR, and external partners on publisher, review, and community channels
• Build prioritized implementation roadmaps, pilots, and measure outcomes; expand successful approaches across pages and categories
• Build dashboards tracking organic and AI visibility, traffic, and revenue impact; present findings to stakeholders

Skills

SEO strategy

Technical SEO

AEO

GEO

Content optimization

Analytics tools

Project management

Communication

Tools

SEMrush

Google Analytics

Screaming Frog

Job description

Opportunity# SEO and AI Search Optimization ManagerUnited StatesSEO and AI Search Optimization ManagerCompany: Large E-commerce retailerBase Salary: $140,000 - $170,000 annually, depending on relevant experience, demonstrated expertise, and work location.Annual Incentive: Eligible for an annual performance-based bonus with a target of 15% of base salary.Position OverviewA large ecommerce retailer is seeking an SEO and AI Search Optimization Manager to improve brand and product visibility across traditional search engines, AI-generated answers, and emerging shopping discovery channels. This role will lead Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) initiatives that attract qualified customers and support ecommerce growth.The successful candidate will turn research, technical audits, and performance data into practical improvements across website content, site architecture, product data, and third-party channels. This position combines strategic planning with hands-on execution and close collaboration with ecommerce, marketing, technology, and analytics teams.Key ResponsibilitiesSearch Strategy and Competitive ResearchDevelop and execute an integrated SEO, AEO, and GEO strategy aligned with customer acquisition and ecommerce objectives.Map customer questions and search prompts to product categories, customer intent, and stages of the buying journey.Benchmark brand visibility, citations, sentiment, and share of voice against competitors to identify gaps and prioritize opportunities.Technical SEO and Product DiscoveryAudit crawlability, site architecture, structured data, metadata, and product feeds; partner with technology teams to implement improvements.Improve the completeness and consistency of product information and evaluate relevant data feeds and integrations that support search and AI shopping discovery.Content Optimization and External VisibilityGuide optimization of product pages, category pages, landing pages, FAQs, comparison content, and editorial content around customer needs.Develop clear content briefs and templates that support accurate, useful, and consistent brand and product information.Coordinate with content, public relations, and external partners on relevant publisher, review, and community channels to strengthen brand representation.Testing and ExecutionBuild prioritized implementation roadmaps with clear owners, timelines, dependencies, and measures of success.Launch and evaluate content and technical pilots, document results, and expand successful approaches across relevant pages and categories.Measurement and ReportingBuild dashboards tracking organic search performance, AI visibility, citations, sentiment, referral traffic, and conversion or revenue impact where measurable.Present findings and recommended actions to stakeholders; work with paid search teams to assess implications for acquisition efficiency and channel strategy.Collaboration and Ongoing OperationsCoordinate priorities across ecommerce, marketing, content, technology, analytics, and external agencies.Create playbooks, operating processes, and training materials that support consistent execution and clear ownership.Support agency evaluation and onboarding, and monitor developments in AI search and ecommerce discovery to inform future priorities.Required Qualifications5+ years of professional SEO experience, including at least 2 years developing and executing SEO programs for ecommerce websites.1+ year of hands-on AEO and/or GEO experience, including evaluating brand visibility, citations, and content representation in AI-generated responses. This experience may overlap with the SEO experience required above.Strong technical SEO knowledge, including crawlability, site architecture, structured data, metadata, and product-feed quality.Experience translating customer research, search intent, and competitive analysis into actionable content and technical recommendations.Proficiency with search analytics, website analytics, SEO auditing, and reporting tools.Ability to design pilots, interpret results, and connect search performance with commercial objectives while recognizing measurement limitations.Strong project management, written communication, and stakeholder collaboration skills, with the ability to manage multiple priorities.Preferred QualificationsExperience working with large product catalogs, complex ecommerce platforms, and content management systems.Hands-on experience with AI visibility monitoring, prompt research, and competitive benchmarking.Experience managing agency relationships, building internal playbooks, or training teams on search optimization.Familiarity with content syndication, digital public relations, product feeds, and emerging AI shopping integrations.Measures of SuccessA documented performance baseline and a prioritized roadmap with clear ownership and measurable objectives.Improved visibility and accurate brand representation across priority search topics and AI-generated responses.Growth in qualified organic and AI referral traffic, with conversion and revenue contribution assessed where reliable data is available.Completed optimization pilots, actionable reporting, and repeatable processes for ongoing execution.