SEO Analyst

sentryinsurance; United States; Hybrid; USD 70,000 - 100,000; Full time

Benefits offered by this job

Hybrid work model

Dining stipend/onsite cafeteria

Tuition reimbursement

Comprehensive medical, dental, and vis

Paid time off

401(k) match

Volunteer time off

Job summary

Sentry is seeking an SEO Analyst to design performance reporting and dashboards that identify trends and opportunities to boost conversions. You will develop and maintain standard and ad hoc SEO reports, monitor organic performance using a suite of Google tools, and collaborate with Analytics to tie organic results to business outcomes.

The role requires 3+ years of related experience, strong data analysis skills, and proficiency with tools like Google Analytics, Google Search Console, Tableau,

Qualifications

• Bachelor’s degree or equivalent professional experience.
• Minimum of 3 years related work experience.
• Experience in data models and creating best-practice reports based on data mining, analysis and visualization.
• Strong analytical skills to ensure clear analysis and data-based decisions.
• Written and oral communication skills.
• Organizational skills to coordinate data from multiple sources.
• Ability to analyze large datasets.
• Proficiency in Google Analytics, Google Adwords, Google Tag Manager, Google Search Console, Google Optimize, Tableau, Excel, Google Data Studio.

Responsibilities

• Develops standard and ad hoc SEO/AEO reports and dashboards to measure organic visibility, traffic, engagement, conversion, and other KPIs.
• Analyzes findings to detect trends, insights, barriers, and opportunities.
• Monitors organic search performance using Google tools and analytics platforms.
• Identifies issues from crawl reports and SEO health signals and escalates to Technical SEO as needed.
• Analyzes changes in organic metrics to identify root causes and provide insights.
• Conducts landscape, SERP, competitive, and performance analyses.
• Maintains KPI dashboards and recurring reporting.
• Measures impact of optimizations and monitors results.
• Partners with Analytics to connect organic performance to business outcomes.
• Presents findings and recommendations to SEO/AEO team and partners.

Skills

Analytical skills

Written & oral communication

Organizational skills

Data analysis

Education

Bachelor's degree in Mathematics, Computer Science, Statistics, Economics, or equivalent

Tools

Google Analytics

Google Adwords

Google Tag Manager

Google Search Console

Google Optimize

Optimizely

Tableau

Microsoft Excel

Google Data Studio

Job description

The SEO Analyst uses data reporting skills to design and deliver performance reporting and SEO dashboards to aid in trend identification and opportunities for conversion increase.

What You'll Do

Develops standard and ad hoc SEO/AEO reports and dashboards to measure organic visibility, traffic, engagement, conversion, and other key performance indicators. Analyzes findings to detect trends, uncover insights, identify barriers, and highlight opportunities.

Monitors organic search performance using Google Search Console, analytics platforms, SEO tools, automated site audits, and other available data sources. Identifies meaningful changes and investigates potential causes and implications.

Reviews automated crawl reports, platform notifications, and SEO health signals to identify emerging issues. Assesses potential impact and urgency, escalating material technical concerns to Technical SEO and incorporating lower-priority findings into ongoing reporting and recommendations.

Analyzes changes in organic traffic, rankings, visibility, engagement, and conversions to identify potential root causes and provide data-driven observations and insights.

Conducts search landscape, SERP, competitive, and performance analysis to identify trends, risks, and opportunities across traditional and AI-driven search.

Develops and maintains KPI dashboards and recurring reporting that provide actionable insights into organic performance and emerging patterns.

Measures the impact of SEO/AEO optimizations by establishing performance baselines, monitoring results, and analyzing changes following implementation.

Partners with Analytics to leverage shared data and reporting capabilities, connect organic search performance to broader business outcomes, and ensure consistent measurement.

Presents findings and recommendations to SEO/AEO team members and appropriate marketing and business partners.

What it Takes

• Bachelors Degree in Mathematics, Computer Science, Statistics, Economics, or equivalent related work experience.
• Minimum of 3 years related work experience.
• Experience in data models and creating best-practice reports based on data mining, analysis and visualization.
• Strong analytical skills to ensure clear analysis and sound data-based decision-making.
• Written and oral communication skills.
• Organizational skills to coordinate, request and control data from numerous sources.
• Ability to analyze large datasets.
• Intermediate to advanced Proficiency in Google Analytics, Google Adwords, Google Tag Manager, Google Search Console, Google Optimize, Optimizely, Tableau, Excel, Google Data Studio.

Here is what you can look forward to as part of our team

• At Sentry, your total rewards go beyond competitive compensation. We're committed to supporting the whole you, which is why we offer a comprehensive package designed to help you thrive both professionally and personally.
• Hybrid Flexibility: Enjoy the best of both worlds. With optional work from home on Mondays and Fridays and join your team in the office Tuesday through Thursday to collaborate and learn. We provide the technology and tools you need for both your office and home workspace from day one.
• Dining on Us: Depending on your location, we may provide a stipend that can be used at our on-site cafeteria or a meal allowance to keep you fueled.
• Continuous Learning: Unlock your potential through Sentry University and take advantage of our tuition reimbursement program.
• Comprehensive Benefits: We support your whole self with group medical, dental, and vision insurance along with parental leave, pet insurance, caregiver leave, and wellness resources. Options for HSA, FSA, and Dependent Care FSA are available.
• Work-Life Balance: Enjoy your generous Paid Time Off allowance to rest and take advantage of paid Volunteer Time Off to support your community.
• Investing in Your Future: We're committed to your long-term financial well-being. We offer a 100% company match on the first 8% you contribute to your 401(k) each pay period, and those funds vest immediately.
• Giving Back: Through the Sentry Foundation, we're proud to support the United Way and make a difference in our communities.

Why Join Sentry

At Sentry, we believe our people are the heart of our success. We're proud to be recognized for the culture we've built, earning spots on Forbes' lists for America's Best Midsize Employers and Best Employers for New Graduates, as well as Newsweek's America's Greatest Workplaces for Women and Diversity. These honors reflect our commitment to your professional satisfaction and growth.

Building on a Legacy

Our future is bright, but it's anchored in a long history of stability. Since our founding in 1904, we've dedicated ourselves to helping businesses protect their futures. That trust has made us one of the largest and most financially stable mutual insurance companies in the U.S. We're proud to have maintained an A+ rating from A.M. Best, the industry's leading authority, for over 30 years.