SEO & AI Visibility Lead for Higher Ed

EAB; Richmond (VA); On-site; USD 63,000 - 72,000; Full time

Benefits offered by this job

Medical insurance

PTO and holidays

401(k) retirement plan

Wellness programs

Employee assistance program

Job summary

EAB is seeking an SEO & AI Visibility Specialist to drive organic traffic and enhance online visibility for higher education clients across traditional search and AI-driven platforms. The role blends established SEO practices with Generative Engine Optimization (GEO) to ensure content is competitive, discoverable, and accurately represented across evolving digital experiences.

Responsibilities include audits, keyword and prompt research, data synthesis, and translating insights into actionable

Qualifications

• Bachelor’s degree in marketing, business, information technology, communications or related field.
• 2 years of SEO experience with strong grasp of SEO principles.
• Working knowledge of Generative Engine Optimization (GEO) and AI-driven search behavior.
• Strong communication skills for collaboration and stakeholder presentations.
• Experience using GA4, Google Search Console, and Looker Studio.
• Proficiency with Excel and content analytics for SEO performance evaluation.

Responsibilities

• Compile and synthesize data across reporting platforms to evaluate performance and communicate impact to partners in higher education.
• Develop and guide SEO and GEO strategies with a focus on technical performance and discoverability.
• Provide targeted recommendations to improve crawlability, indexation, and structured data.
• Perform keyword and prompt research to inform on-page optimization and content strategy.
• Leverage analytics to interpret SEO and AI visibility performance and inform decisions.
• Stay current on SEO and AI trends and adapt tools and methodologies accordingly.
• Utilize tools to extract insights that inform recommendations and evolving best practices.

Skills

SEO principles

Analytical thinking

Communication

Content strategy

Education

Bachelor’s degree in marketing, business, IT, or communications

Tools

GA4

Google Search Console

Looker Studio

SEMrush

Ahrefs

Job description

EAB is seeking an SEO & AI Visibility Specialist to drive organic traffic and enhance online visibility for higher education clients across traditional search and AI-driven platforms. The role blends established SEO practices with Generative Engine Optimization (GEO) to ensure content is competitive, discoverable, and accurately represented across evolving digital experiences.

Responsibilities include audits, keyword and prompt research, data synthesis, and translating insights into actionable