SEO & AI Visibility Strategist

EAB (Education Advisory Board); Washington (District of Columbia); On-site; USD 63,000 - 72,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) retirement savings plan with +

Paid parental leave

Job summary

EAB seeks an SEO & AI Visibility Specialist to drive organic traffic growth and strengthen the online presence of higher education clients across traditional search and AI-driven discovery platforms.

You will advise partners, conduct audits, perform keyword and prompt research, and translate insights into actionable recommendations to improve search performance and AI visibility. Based in Richmond, VA or Washington, DC, the role links technical SEO with emerging GEO strategies.

Qualifications

• Bachelor’s degree in marketing, business, IT, communications or related field.
• 2 years of SEO experience with fundamentals applied strategically.
• Knowledge of GEO and AI-driven search behavior.
• Strong communication and analytical skills.
• Experience with GA4, Google Search Console, Looker Studio.
• Understanding of website design and content strategy.

Responsibilities

• Compile and synthesize data across reporting platforms to evaluate performance and communicate impact to partners in higher education.
• Develop and guide SEO and Generative Engine Optimization (GEO) strategies aligned to partner goals, with a primary focus on technical performance and discoverability.
• Provide targeted recommendations to improve crawlability, indexation, structured data, and content to support both search engine rankings and AI-driven discovery.
• Perform keyword and prompt research to inform on page optimization and content strategy.
• Leverage analytics to interpret SEO and AI visibility performance, delivering insights that inform partner decisions and ongoing strategy refinement.
• Stay current on SEO and AI-driven search trends, rapidly adopting new tools and methodologies to enhance analysis and recommendations, and contributing to evolving best practices and team knowledge.
• Utilize tools such as Google Ads, GA4, Search Console, and emerging SEO/GEO platforms to extract insights that inform recommendations, demonstrating adaptability as toolsets evolve.

Skills

Strong communication

Analytical skills

SEO principles

AI-driven search behavior

Education

Bachelor’s degree in marketing, business, information technology, communications or related field

Tools

GA4

Google Search Console

Looker Studio

SEMrush

Ahrefs

Moz

Job description

EAB seeks an SEO & AI Visibility Specialist to drive organic traffic growth and strengthen the online presence of higher education clients across traditional search and AI-driven discovery platforms.

You will advise partners, conduct audits, perform keyword and prompt research, and translate insights into actionable recommendations to improve search performance and AI visibility. Based in Richmond, VA or Washington, DC, the role links technical SEO with emerging GEO strategies.