SEO & AEO Lead: Local Markets & AI Search

DM Injury Law; Kansas City (MO); Presencial; USD 90.000 - 140.000; Jornada completa

Descripción de la vacante

DM Injury Law is seeking an SEO & AEO Manager to own organic search and local search performance across multiple markets. You’ll guide strategy, work hands‑on where strongest, and lead developers, writers, and vendors to drive qualified leads and signed cases.

You’ll also lead AI search initiatives, optimize technical foundations, and build content authority while aligning with state bar rules and client trust signals. This role emphasizes measurable business impact.

Formación

• 4+ years of hands-on SEO experience in competitive or multi-location businesses.
• A track record of SEO strategies that produced measurable business results.
• Strong technical, on-page, and local SEO, plus content strategy.
• Working knowledge of AI search and emerging AEO practices.
• Fluency with Google Search Console, GA4, and enterprise SEO platforms such as Ahrefs, Semrush, Conductor, or similar.
• Ability to analyze complex data and turn it into clear action.
• Experience working with developers, writers, and cross-functional stakeholders.

Responsabilidades

• Own organic and local search performance across markets.
• Lead keyword research, search intent analysis, and competitive benchmarking.
• Guide optimization of practice area pages, location pages, attorney profiles, site architecture, and internal linking.
• Manage Google Business Profile optimization, citations, and review strategy.
• Build market-specific plans to close performance gaps and support expansion into new markets.
• Measure AI search performance and benchmark against competitors.
• Run technical audits covering crawlability, indexing, rendering, mobile usability, Core Web Vitals, and schema.
• Review site changes, migrations, and launches for search impact.
• Build content and authority with content and creative teams; develop digital PR and link-building opportunities.
• Define KPIs and deliver clear reporting to marketing leadership.

Conocimientos

SEO strategy

Technical SEO

On-page SEO

Local SEO

Content strategy

Data analysis

Cross-functional collaboration

Herramientas

Ahrefs

Semrush

Conductor

GA4

Looker Studio

Domo

Descripción del empleo

DM Injury Law is seeking an SEO & AEO Manager to own organic search and local search performance across multiple markets. You’ll guide strategy, work hands‑on where strongest, and lead developers, writers, and vendors to drive qualified leads and signed cases.

You’ll also lead AI search initiatives, optimize technical foundations, and build content authority while aligning with state bar rules and client trust signals. This role emphasizes measurable business impact.