Senior YouTube & Video Creative Strategist

Wayfair; Boston (MA); Hybrid; USD 99,000 - 110,000; Full time

Benefits offered by this job

Full health benefits

401(k) matching

Wayfair Employee Discount

Paid Parental Leave

Tuition Reimbursement

Job summary

Wayfair is seeking a Senior Creative Strategist focused on YouTube and Video to join their Boston team. You will lead the development of data-driven video ad creatives, ensuring high-quality storytelling and brand integrity across platforms.

This hybrid role requires collaboration with various teams to optimize video assets for both upper and lower-funnel objectives. The ideal candidate has significant experience in digital marketing with a strong emphasis on YouTube strategies.

Qualifications

• 5+ years of experience in digital marketing and creative strategy.
• 2-3+ years specifically with YouTube performance-driven strategies.
• Experience with data-driven decision making and video production.

Responsibilities

• Lead development of innovative video ad creative.
• Collaborate with cross-functional teams for video campaigns.
• Monitor and share insights on emerging video trends.

Skills

Digital marketing

Media buying

Growth creative strategy

Analytical skills

Creative storytelling

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads Manager

YouTube Analytics

Job description

Wayfair is seeking a Senior Creative Strategist focused on YouTube and Video to join their Boston team. You will lead the development of data-driven video ad creatives, ensuring high-quality storytelling and brand integrity across platforms.

This hybrid role requires collaboration with various teams to optimize video assets for both upper and lower-funnel objectives. The ideal candidate has significant experience in digital marketing with a strong emphasis on YouTube strategies.