Senior Creative Strategist - YouTube & Video

Wayfair; United States; Hybrid; USD 99,000 - 110,000; Full time

Benefits offered by this job

Full health benefits (Medical, Dental,

401(k) matching

Wayfair Employee Discount

Tuition Reimbursement

Job summary

Wayfair’s Performance Creative team is seeking a data-driven Senior Video Creative Strategist to lead innovative, insight-led video ad creation across OTT, CTV, OLV, and paid social. You will design the overarching creative vision for YouTube ecosystems and scale it to CTV and upper-funnel platforms while collaborating across GTM and external partners.

You will own end-to-end ideation—from scripting to on-set capture, testing, and post-campaign optimization—balancing brand narrative with

Qualifications

• 5+ years of experience in digital marketing, media buying, or growth creative strategy in fast-paced environments.
• 2-3+ years of experience architecting performance-driven creative strategies for YouTube, with emphasis on upper- and lower-funnel.
• Experience with Google Ads Manager, YouTube Analytics, creative testing tools, and performance dashboards.
• Ability to build on-brand, high-fidelity video systems driving large-scale performance and measurable results.
• Strong understanding of platform-specific video best practices for YouTube, CTV, and social platforms.

Responsibilities

• Own the YouTube & Video Creative Blueprint and establish frameworks for brand storytelling and performance.
• Build a scalable video engine with modular testing matrices guiding production and editors.
• Bridge GTM and upper-funnel campaigns to ensure performance-optimized assets across platforms.
• Pioneer GenAI concepts for YouTube and CTV with internal AI teams.
• Lead on-set capture and cross-functional collaboration with media buyers and vendors.
• Mentor creative talent with narrative feedback and modular iteration.

Skills

Video storytelling

Creative strategy

Performance marketing

Cross-functional collaboration

GenAI concepts

Narrative design

On-set production collaboration

Tools

Google Ads Manager

YouTube Analytics

DCO partners

Figma

Adobe Premiere

After Effects

Job description

Salary Range: $99,000 - $110,000 per year.

The above base pay range may vary depending on location, job-related knowledge, skills and experience. The range listed is just one component of Wayfair’s total compensation package for employees. Depending on the position offered, equity, bonuses, commissions and other forms of compensation may be provided as part of the compensation package, in addition to a comprehensive suite of medical, financial and additional benefits.

This position is a hybrid in-office role that works out of our Boston HQ (Tuesday-Thursday will be working in office with Monday and Friday work from home). This is not a virtual / remote position.

At this time, Wayfair will not sponsor applicants for this position for the following work visas: F1-OPT, STEM OPT EAD, H-1B, H-1B1, E-3, O-1, J-1, or TN.

Senior Creative Strategist (YouTube & Video)

Wayfair’s Performance Creative team is seeking a data-driven Senior Video Creative Strategist to lead the development of innovative, insight-led video ad creative across OTT, CTV, OLV, and Upper Funnel paid social channels. This is a key role at the intersection of video storytelling, pre-production narrative design, and data, focused on architecting a best-in-class, on-brand video engine. You will design the overarching creative vision for our massive YouTube ecosystem (spanning upper-funnel storytelling to lower-funnel action), while strategically scaling our broader CTV and upper-funnel social video footprint across Meta, TikTok, and Pinterest.

Reporting directly to the Head of Performance Creative, you will act as part of a fast-paced, cross-functional Creative Lab team. You will collaborate with marketers, Go-To-Market (GTM) campaign leads, external DCO video partners, graphic designers, and motion editors to translate high-level business priorities into compelling, scalable video systems.

You will own end-to-end video campaign ideation—from narrative-led scriptwriting and storyboarding to on-set content capture, modular testing frameworks, and post-campaign optimization. You will ensure every video asset we launch upholds brand integrity, follows channel-specific best practices, and is systematically built to convert. This role is ideal for a video strategist with 5+ years of experience in performance-driven environments who thrives on balancing brand narrative with rigorous experimentation, moving video from a reactive post-production lift into a proactive pre-production strategy.

What You'll Do

• Own the YouTube & Video Creative Blueprint: Serve as the strategic architect for our YouTube ecosystem (encompassing Brand, ABCDE framework, Shorts, and In-Stream layouts) alongside CTV and upper-funnel paid social (Meta, TikTok, Pinterest). You will establish the creative frameworks that balance on-brand storytelling with rigorous performance metrics.
• Build a Best-in-Class Video Engine: Move beyond reactive execution by architecting scalable, modular testing matrices optimized for YouTube’s algorithm and target viewer behaviors; utilize these frameworks to guide production shoots, editors, and DCO partners, turning performance data into repeatable creative wins across the entire funnel.
• Bridge GTM & Upper Funnel Campaigns: Partner directly with Go-To-Market (GTM) seasonal teams upstream to proactively shape and plan narrative-led campaigns, ensuring upper-funnel video assets across streaming and social platforms are performance-optimized and fill critical content gaps before editing begins.
• Pioneer GenAI Creative Concepts: Storyboard, script, and develop fully Generative AI video concepts for YouTube and CTV, partnering directly with our internal Visual AI team to execute cutting-edge, AI-driven video campaigns that push the boundaries of creative experimentation.
• Lead On-Set Capture & Cross-Functional Collaboration: Attend production shoots in person to record channel-specific raw footage and interchangeable ad components (such as hook variations, product showcases, and CTAs), shifting video production from a reactive post-production lift to an intentional pre-production strategy.
• Lead Cross-Functional & External Partnerships: Serve as the primary creative point of contact for internal YouTube/CTV media buyers, external platform representatives, and DCO video vendors, ensuring tight creative alignment with media spend and confidently presenting narratives to stakeholders.
• Track and Share Video Innovations: Monitor emerging creative video trends, platform algorithm changes, and format updates, systematically consolidating and sharing insights across the broader Creative Lab (including the O&O Lab) to foster a data-driven creative culture.
• Mentor and Guide Creative Talent: Provide clear, actionable narrative feedback, script adjustments, and strategic storyboards to motion designers and external editors while championing modular iteration and high-velocity testing frameworks.
• Leverage & Scale Creative Infrastructure: Strategically repurpose existing lifestyle, studio, 3D, and UGC assets into high-fidelity, modular video outputs to maximize multichannel platform reach efficiently without scaling production overhead linearly.

What You'll Need

• 5+ years of experience in digital marketing, media buying, or growth creative strategy within a fast-paced, high-volume environment (such as a growth agency or an in-house DTC/e-commerce brand).
• 2-3+ years of experience explicitly architecting performance-driven creative strategies for YouTube (or managing YouTube media buying and optimization with a heavy emphasis on creative testing), demonstrating a deep mastery of how to design video assets for both Upper-Funnel awareness and Lower-Funnel direct response action.
• Experience with Google Ads Manager, YouTube Analytics, creative testing tools, and performance reporting dashboards.
• A proven ability to build on-brand, high-fidelity video systems that protect brand integrity while driving massive performance scale and measurable business results (e.g., site visits, view-through conversions).
• Deep understanding of platform-specific video creative best practices, including YouTube (skippable vs. non-skippable, bumpers), CTV, Upper Funnel paid social (Meta, TikTok, Pinterest), and other emerging digital video formats.
• Strong creative instincts with a focus on narrative clarity, conversion, audio-first pacing, and audience empathy.
• Experience working with graphic designers, motion designers, video editors, content creators, and on-set production teams to ship high volumes of video content.
• Familiarity with video testing methodologies, performance metrics (VTR, CTR, CPA, ROAS), and using data to guide creative video iterations.
• Strong organizational skills and the ability to prioritize and manage multiple video projects across different stakeholders, GTM timelines, and external partners.
• Excellent verbal and written communication skills, including the ability to write high-converting video scripts, hooks, voiceover copy, and guide copywriters on performance-oriented copy.
• Comfort working in a hybrid, collaborative environment that values speed, curiosity, and creative video innovation.

Bonus

• Experience with video creative automation platforms, dynamic creative optimization (DCO) video partners, or modular video content systems for the consistent production of a high volume of video assets.
• Prior experience in retail, home, or lifestyle categories.
• Interest and knowledge of cutting-edge technology such as AI-generated video tools, generative content, and AI voiceovers.
• Familiarity with creative tools (e.g., Figma, Adobe Premiere, After Effects) is a plus for providing clear timelines and design feedback, but this is not an editing or design role.

Benefits & Perks - US

• Full health benefits available (Medical, Dental, Vision, HSA/FSA) on day one for eligible employees.
• No-cost access to 2nd.MD, a virtual expert medical consultation and navigation service.
• Global Traveler Health Insurance through GeoBlue.
• 24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching.
• Automatic enrollment into Basic Life and Accidental Death & Disability Insurance.
• 401(k) matching with immediate vesting.
• Paid Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Services.
• Tuition Reimbursement.
• Wayfair Employee Discount.
• Gym/Fitness Discounts (Wellhub and varying regional memberships).
• Exclusive access to thousands of perks & discounts through BenefitHub.
• Yearly match up to $500 for personal donations made by employees to registered 501(c)(3) nonprofits.
• Assistance for Individuals with Disabilities.

Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form.

About Wayfair Inc.

Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.

Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at [e-mail].

State Specific Disclosures: Applications for this position are accepted on an ongoing basis, and the role will remain open until a suitable candidate is identified. We encourage interested applicants to apply as soon as possible, as we will review applications and conduct interviews on a rolling basis.