Senior Wine Educator

Wine Industry Expo; Napa, Northern (CA, KY); Hybrid; USD 52,000 - 62,000; Full time

Benefits offered by this job

Hourly base + tips

Commission on sales

Wine club sign-up bonuses

Employee wine discount

Job summary

Hess Persson Estates seeks accomplished wine sales professionals who excel at luxury hospitality and cultivating lasting relationships with collectors and high-net-worth clients.

Grow a personal portfolio through proactive outreach, tastings, and concierge-level service while exceeding revenue goals. Availability to work weekends and winery events is required, with a competitive hourly base, tips, and commissions.

Qualifications

• 5+ years of luxury wine sales or luxury hospitality sales experience with a top sales record.
• Verifiable track record of exceeding revenue goals and increasing transaction value.
• Existing network of wine collectors, club members, luxury travelers, or high-net-worth clientele preferred.
• Exceptional consultative sales skills and ability to build trust with sophisticated clients.
• Passion for luxury hospitality and memorable guest experiences.
• Knowledge of fine wine with formal education or commitment to continued wine education.
• Outstanding communication skills and strong organizational abilities.
• Proficiency with POS, CRM, reservation systems, and direct-to-consumer sales platforms.

Responsibilities

• Serve as luxury brand ambassador, delivering personalized hospitality for collectors, VIPs, trade partners, club members, and wine enthusiasts.
• Drive premium wine sales through client relationships, consultative selling, and follow-up beyond tastings.
• Achieve and exceed sales goals, average order value, and wine club acquisitions.
• Develop and expand a personal portfolio of repeat clients via proactive outreach and concierge-level service.
• Leverage existing networks to generate new business opportunities.
• Conduct engaging tastings and tours, communicating wine history and family legacy.
• Collaborate with DTC and Marketing on client development, events, and campaigns.
• Maintain accurate customer data using POS and reservation systems.

Skills

Luxury wine sales

Consultative sales

Client relationship management

Networking with collectors

Education

Wine education (WSET/CMS/CSW)

Tools

POS

CRM

Reservation systems

Job description

Description

Hess Persson Estates is seeking accomplished, relationship-driven wine sales professionals with a proven history of exceptional sales performance in the wine industry. We are always seeking to connect with top performers who thrive on cultivating lasting client relationships, consistently exceed revenue goals, and understand that exceptional hospitality is the foundation of successful luxury sales.

If you have built an outstanding reputation within the wine industry, with an established network of collectors, repeat clientele, concierge partners, or luxury hospitality contacts, and want to continue to leverage those relationships at one of Napa Valley's most iconic wineries, we’d love to hear from you.

About Us

Passion, dedication, and perseverance have been the guiding principles of Hess Persson Estates since Donald Hess founded the winery in 1978. Today, under the leadership of the next generation of the Hess family, we continue to craft world-renowned Napa Valley wines while delivering unforgettable luxury experiences.

We believe our greatest asset is our people. We foster a culture of collaboration, professional development, accountability, and excellence, where exceptional performance is recognized and celebrated.

Essential Responsibilities

• Serve as a luxury brand ambassador, delivering personalized hospitality experiences for collectors, VIPs, trade partners, club members, and discerning wine enthusiasts.
• Drive premium wine sales through meaningful client relationships, consultative selling, and thoughtful follow-up that extends well beyond the tasting experience.
• Consistently achieve and exceed individual sales goals, average order value, and wine club acquisition objectives.
• Develop, manage, and expand a personal portfolio of repeat clients through proactive outreach, phone and email sales, personalized recommendations, and concierge-level service.
• Leverage an existing network of collectors, luxury clientele, or hospitality partners to generate new business opportunities whenever possible.
• Conduct engaging tastings and tours while confidently communicating Hess Persson Estates' wines, history, vineyard practices, and family legacy.
• Identify opportunities for additional purchases, club memberships, large-format sales, corporate gifting, and private experiences.
• Collaborate with the DTC and Marketing teams on client development initiatives, special events, and strategic sales campaigns.
• Maintain accurate customer information and sales activity using POS and reservation systems.
• Stay current on industry trends, competitive wineries, luxury hospitality, and wine education.
• Support the overall operation of the Visitor Center, including merchandising, inventory support 

Qualifications

The ideal candidate will possess:

• 5+ years of luxury wine sales or luxury hospitality sales experience, with a demonstrated history of consistently ranking among the top sales performers within their organization.
• A verifiable track record of exceeding revenue goals, increasing average transaction value, and developing long-term customer loyalty.
• An existing network of wine collectors, club members, luxury travelers, concierge partners, or high-net-worth clientele is strongly preferred.
• Exceptional consultative sales skills with the ability to build trust and foster lasting client relationships.
• A passion for luxury hospitality and creating memorable guest experiences.
• Strong knowledge of fine wine, preferably supported by formal wine education (WSET, Court of Master Sommeliers, CSW, or equivalent), or a commitment to continued wine education.
• Outstanding verbal and written communication skills with confidence engaging sophisticated clientele.
• Strong organizational skills with the ability to independently manage client follow-up and sales opportunities.)
• Proficiency with POS, CRM, reservation systems, and direct-to-consumer sales platforms.
• Ability to lift up to 40 lbs.
• Must be at least 21 years of age with a valid California driver's license.
• Availability to work weekends, holidays, and winery events.

Compensation, Benefits & Perks

• Competitive hourly rate plus tips, commission on overall sales, and wine club sign-up bonuses.
• Employee wine discount.
• A work environment where you can be your authentic self and be a part of a winning team!

This role’s compensation is anticipated to fit within the range of $25–$30 per hour. These figures represent what we reasonably expect to pay for this position, but the actual compensation offered will depend upon numerous job-related factors, including but not limited to candidate skills, experience, knowledge, and education.

Hess Persson Estates is an equal opportunity employer. We consider qualified applicants without regard to race, color, religion, sex, national origin, sexual orientation, disability, gender identity, protected veteran status, or other protected class. For more information, see the EEOC's "Equal Employment Opportunity is The Law" poster. If you need any assistance or accommodations due to a disability, please let us know at 707-265-3487.

Want to learn more about our brands and the company? Check us out online!

Hess Persson Estates: https://www.hessperssonestates.com

Requirements

• 5+ years of luxury wine sales or luxury hospitality sales experience, with a demonstrated history of consistently ranking among the top sales performers within their organization.
• A verifiable track record of exceeding reenue goals, increasing average transaction value, and developing long-term customer loyalty.
• An existing network of wine collectors, club members, luxury travelers, concierge partners, or high-net-worth clientele is strongly preferred.
• Exceptional consultative sales skills with the ability to build trust and foster lasting client relationships.
• A passion for luxury hospitality and creating memorable guest experiences.
• Strong knowledge of fine wine, preferably supported by formal wine education (WSET, Court of Master Sommeliers, CSW, or equivalent), or a commitment to continued wine education.
• Outstanding verbal and written communication skills with confidence engaging sophisticated clientele.
• Strong organizational skills with the ability to independently manage client follow-up and sales opportunities.
• Proficiency with POS, CRM, reservation systems, and direct-to-consumer sales platforms.
• Ability to lift up to 40 lbs.
• Must be at least 21 years of age with a valid California driver's license.
• Availability to work weekends, holidays, and winery events.