Tasting Room Manager

Tasting & Tap Room Expo; Napa (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Tasting & Tap Room Expo in Napa Valley seeks an experienced hospitality leader to oversee guest experience, team development, and direct-to-consumer sales operations. This role blends luxury service with warmth, coaching a high-performing team, and driving revenue across tasting room activities.

The successful candidate will lead training, scheduling, budgeting, and partnerships to ensure memorable visits from arrival through post-visit follow-up, while maintaining elevated standards in a

Qualifications

• Minimum 5 years hospitality retail management experience, including winery hospitality or restaurant management.
• Proven ability to drive revenue growth while maintaining an elevated guest experience.
• Experience managing budgets, forecasting, and operational performance metrics.
• Strong sales acumen with a track record of achieving goals and delivering results.
• Excellent written and verbal communication skills.
• Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Analytical, decision-making, and problem-solving abilities.
• Availability to work weekends, holidays, and special events.
• Must be able to lift up to 40 pounds and stand for extended periods.
• Knowledge of wine and wine production.

Responsibilities

• Lead, inspire, and develop a hospitality team committed to excellence.
• Establish and uphold exceptional service standards across all guest touchpoints.
• Foster a culture that balances luxury hospitality with warmth and approachability.
• Recruit, train, coach, and evaluate hospitality staff.
• Lead ongoing training, coaching, and professional development programs.
• Manage scheduling, staffing, time clock, and daily hospitality operations.
• Serve as a visible leader on the floor, supporting guests and team members.
• Ensure hospitality policies and service standards are consistently executed.
• Drive tasting room performance, membership growth, customer retention, and DTC sales initiatives.
• Develop and implement sales strategies, promotions, and guest engagement programs.
• Monitor KPIs and create action plans to hit revenue and retention goals.
• Own financial performance including budgeting, forecasting, expense management, and profitability.
• Analyze business performance and guest trends to identify opportunities.
• Ensure seamless guest experiences from arrival to post-visit follow-up.
• Collaborate with senior management on initiatives and goals.
• Maintain operations, inventory, safety, reporting, and compliance.

Skills

Leadership

Sales-driven

Communication

Analytical skills

Tools

CRM platforms

POS systems

Business software

Reporting tools

Job description

A highly regarded luxury hospitality destination in Napa Valley is seeking an experienced and passionate hospitality leader to oversee all aspects of guest experience, team development, and direct-to-consumer sales operations.

This is an opportunity for someone who believes exceptional hospitality is found in the details. We are looking for a leader who can create memorable guest experiences, inspire a high-performing team, and maintain elevated standards while keeping the atmosphere welcoming, authentic, and approachable.

The ideal candidate is equally comfortable coaching a team, engaging with guests, driving revenue, solving problems, and ensuring every interaction reflects a culture of genuine hospitality.

What You'll Do

• Lead, inspire, and develop a hospitality team committed to excellence.
• Establish and uphold exceptional service standards across all guest touchpoints.
• Foster a culture that balances luxury hospitality with warmth, authenticity, and approachability.
• Recruit, train, coach, and evaluate hospitality staff.
• Lead ongoing training, coaching, and professional development programs for team members.
• Manage scheduling, staffing, time clock, and daily hospitality operations.
• Serve as a visible leader on the floor, supporting both guests and team members.
• Ensure all hospitality policies, procedures, and service standards are consistently executed.
• Drive tasting room performance, membership growth, customer retention, and direct-to-consumer sales initiatives.
• Develop and implement sales strategies, promotions, and guest engagement programs.
• Monitor key performance indicators and create action plans to achieve revenue, conversion, and retention goals.
• Own the financial performance of the hospitality operation, including budgeting, forecasting, expense management, and profitability goals.
• Analyze business performance and guest trends to identify opportunities for growth and operational improvement.
• Ensure seamless guest experiences from arrival through post-visit follow-up.
• Collaborate with senior management on hospitality initiatives, strategic planning, and business goals.
• Maintain operational excellence, including inventory management, safety procedures, reporting, compliance, and administrative processes.
• Keep Tasting notes, menus and other marketing materials current.
• Build and maintain relationships within the local hospitality and tourism community, including scheduling off-site pourings.
• Support special events, private experiences, and guest engagement programs.
• Contribute to marketing and customer communication efforts as needed.
• Serve as a role model for service excellence, professionalism, accountability, and team culture.

Qualifications

• Minimum 5 years hospitality retail management experience, including recent experience in winery hospitality or restaurant management. Demonstrated success leading teams and creating exceptional customer experiences.
• Proven ability to drive revenue growth while maintaining an elevated guest experience.
• Experience managing budgets, forecasting, and operational performance metrics.
• Strong sales acumen with a track record of achieving goals and delivering results.
• Demonstrated success developing, coaching, and mentoring team members.
• Excellent written and verbal communication skills.
• Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Strong analytical, decision-making, and problem-solving abilities.
• Calm, professional, and solutions-oriented under pressure.
• Passion for hospitality and creating memorable guest experiences.
• Self-motivated, with the ability to work independently while collaborating effectively across departments.
• Proficiency with business software, CRM platforms, POS systems, and reporting tools.
• Availability to work weekends, holidays, and special events.
• Must be able to lift up to 40 pounds and stand for extended periods.
• Knowledge of wine and wine production.

Compensation package includes competitive salary, performance incentives, and benefits. Details will be discussed with qualified candidates.