Senior Wholesale Sales Manager

Private B2B Wholesale & Ecommerce Co.

Commerce (CA)

On-site

USD 150,000 - 210,000

Full time

5 days ago
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Benefits offered by this job

Health benefits
Paid time off & company holidays
Employee product discounts
Career advancement opportunities
Direct access to executive leadership

Job summary

Private B2B Wholesale & Ecommerce Co. located in Commerce, CA is seeking a Senior Sales Manager to lead our wholesale sales org, manage key accounts, and own day-to-day health of the sales operation.

This player-coach role reports to ownership and drives revenue growth across traditional wholesale and emerging digital platforms. You will lead the team while maintaining your own strategic portfolio, shaping the future of our sales organization and pushing performance in a high-impact leadership

Qualifications

  • 5+ years of B2B wholesale sales experience.
  • 2+ years leading sales teams.
  • Proven track record of revenue growth and quota attainment.
  • Experience managing inside and outside sales reps.
  • Strong CRM and ERP systems understanding.
  • Excellent communication, leadership, and organization skills.
  • Ability to analyze customer revenue data and identify growth opportunities.

Responsibilities

  • Lead, coach, and develop inside and outside sales reps.
  • Conduct regular 1-on-1 meetings and performance reviews.
  • Set growth targets and accountability standards.
  • Recruit and onboard top sales talent; build training materials.
  • Manage ~10 strategic wholesale accounts and growth plans.
  • Identify new revenue opportunities and expansions.
  • Maintain CRM accuracy and reporting standards.
  • Collaborate with accounting, purchasing, and operations teams.
  • Drive e-commerce initiatives across Amazon, Walmart, Faire, Wayfair, Etsy, and eBay.
  • Lead trade shows, plan booths, and drive showroom visits.

Skills

B2B wholesale sales
Sales team leadership
Revenue growth
Inside/outside sales
CRM & ERP
Communication skills
Data analysis

Tools

Magento
Shopify
Amazon Seller Central
Walmart Marketplace
Faire

Job description

Senior Sales Manager

Commerce, CA 90040
Full-Time | On-Site
Competitive Base Salary + Performance Incentive

Lead Sales. Grow Accounts. Drive Revenue.

We are seeking a highly motivated Senior Sales Manager to lead our wholesale sales organization, manage key accounts, and take ownership of the day-to-day health of our sales operation. This is a high-impact leadership position reporting directly to ownership and responsible for driving revenue growth across traditional wholesale channels and emerging digital platforms.

This is a true player-coach role — you’ll lead the team while maintaining your own portfolio of strategic accounts and helping shape the future of our sales organization.

About the Company

We are a leading wholesale importer and distributor serving retailers, event professionals, specialty stores, and online sellers throughout the United States and internationally. Our product portfolio includes:

  • Party supplies
  • Event décor
  • Artificial florals
  • Balloons
  • Candles
  • Glassware
  • Cake decorating supplies
  • Religious goods

With over 6,500 active SKUs across 10 product categories , we serve a diverse customer base through showroom sales, trade shows, catalogs, ecommerce marketplaces, and a rapidly expanding digital platform.

What You'll Be Responsible For
Sales Leadership & Team Development
  • Lead, coach, and develop inside and outside sales representatives
  • Conduct regular one-on-one meetings and performance reviews
  • Establish growth targets and accountability standards
  • Recruit, onboard, and develop top-performing sales talent
  • Create and maintain sales playbooks, scripts, and training materials
Account & Revenue Growth
  • Personally manage approximately 10 strategic wholesale accounts
  • Develop annual account growth plans
  • Identify new revenue opportunities and customer expansion initiatives
  • Strengthen relationships with key customers and industry partners
Pipeline & Sales Operations Management
  • Own quote management and pipeline discipline
  • Ensure aging quotes and orders receive timely follow-up
  • Improve conversion rates and sales efficiency
  • Maintain CRM accuracy and reporting standards
  • Partner with accounting, purchasing, and operations teams
Ecommerce & Digital Growth
  • Support growth across Amazon, Walmart, Faire, Wayfair, Etsy, and eBay
  • Drive customer adoption of a new B2B ecommerce portal
  • Collaborate on pricing, promotions, and marketplace strategy
  • Help bridge traditional wholesale selling with modern digital commerce
Trade Shows & Customer Engagement
  • Lead trade show planning and execution
  • Coordinate booth staffing and customer outreach
  • Drive catalog and seasonal sales initiatives
  • Support showroom sales and customer visits at our Commerce headquarters
What We're Looking For
Required Qualifications
  • 5+ years of B2B wholesale sales experience
  • 2+ years leading sales teams
  • Proven track record of revenue growth and quota attainment
  • Experience managing inside and outside sales representatives
  • Strong understanding of CRM and ERP systems
  • Exceptional communication, leadership, and organizational skills
  • Ability to analyze customer revenue data and identify growth opportunities
Preferred Qualifications
  • Experience in wholesale distribution, party supplies, gifts, seasonal products, crafts, event décor, or related industries
  • Trade show experience (ASD Market Week, NY NOW, or similar)
  • Familiarity with Magento, Shopify, Amazon Seller Central, Walmart Marketplace, or Faire
  • Bilingual English/Spanish strongly preferred
  • Experience with SalesPad, Microsoft GP, NetSuite, QuickBooks, or similar ERP systems
Compensation & Benefits
  • Competitive base salary (DOE)
  • Performance-based bonus opportunity
  • Health benefits
  • Paid time off and company holidays
  • Employee product discounts
  • Career advancement opportunities
  • Direct access to executive leadership
Success in This Role
First 30 Days
  • Learn product lines and sales processes
  • Review customer revenue reports
  • Calibrate account tiers
  • Meet key customers and team members
First 90 Days
  • Establish KPI reporting cadence
  • Eliminate chronic quote and order aging
  • Launch coaching and accountability programs
  • Contribute to B2B ecommerce initiatives
First Year
  • Deliver measurable revenue growth
  • Improve team performance and accountability
  • Increase B2B portal adoption
  • Strengthen key account retention and expansion
  • Build a scalable sales organization for future growth
Company Description

We are a nationally recognized importer and distributor of party, craft and event supplies.

Company Description

We are a nationally recognized importer and distributor of party, craft and event supplies.

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