Senior Web Experience & Operations Lead

Cloud Software Group, LLC

Des Moines (IA)

On-site

USD 115,000 - 173,000

Full time

6 days ago

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Job summary

Cloud Software Group, LLC is seeking a Senior Web Experience/Operations Manager to own the execution, optimization, and governance of the Citrix.com digital experience within the Marketing organization. You will bridge business stakeholders with Product Marketing, Campaigns, IT, and agencies to deliver branded, accessible, high-quality web experiences that drive growth and engagement.

The role focuses on turning marketing requirements into measurable digital experiences, balancing hands-on

Qualifications

8+ years of experience managing enterprise websites or digital experiences.
Experience working within Adobe Experience Manager (AEM) or similar CMS platforms.
Strong understanding of website publishing workflows and content governance.
Experience supporting demand generation, campaign marketing, or digital marketing programs.
Working knowledge of SEO principles and website optimization.
Experience with analytics platforms such as Google Analytics 4.
Strong project management and stakeholder management skills.
Excellent communication and organizational skills.
Ability to manage multiple priorities in a fast-paced environment.

Responsibilities

Own the day-to-day execution of website updates, landing pages, campaign destinations, promotional content, and business-critical web experiences.
Build, edit, and publish content within Adobe Experience Manager (AEM) and related digital platforms.
Ensure all web experiences align with brand, messaging, accessibility, and user experience standards.
Partner with Product Marketing, Content Strategist, Campaign Marketing, Partner Marketing, ABM, and Corporate Communications teams to support business priorities.
Manage web governance processes, publishing workflows, approval processes, and content standards.
Ensure consistency across templates, content types, navigation structures, and user journeys.
Maintain quality assurance standards and coordinate user acceptance testing (UAT) before publication.
Manage website backlog, intake processes, and prioritization in partnership with stakeholders.
Analyze website performance using GA4 and related analytics platforms.
Identify opportunities to improve engagement, user journeys, AI citations, and content effectiveness.
Develop actionable recommendations based on customer behavior and performance insights.
Work with agencies to track, report and improve LLM/AI visibility and close the feedback loop with content teams and product marketing.
Serve as Marketing's primary liaison for website-related initiatives.
Partner closely with IT teams responsible for platform infrastructure, integrations, templates, and technical architecture.
Coordinate with external agencies and vendors to deliver enhancements, fixes, and optimization initiatives.
Facilitate alignment between stakeholders while driving projects to completion.
Support SEO/GEO best practices across site content, metadata, taxonomy, redirects, and content structure.
Partner with content creators to improve discoverability and customer engagement.
Monitor site health and collaborate with technical teams on SEO/GEO enhancements.
Improve Marketing's speed-to-publish for new content and campaigns.
Establish scalable governance and publishing processes.
Improve website engagement and citation performance.
Enhance the quality and consistency of the Citrix.com experience.
Create stronger alignment between Marketing, IT, and agency partners.
Deliver measurable improvements in user experience and operational efficiency.