Senior Web Analytics Lead — Tagging & Data Activation

Royal Caribbean Group; Miami (FL); On-site; USD 80,000 - 100,000; Full time

Job summary

Royal Caribbean Group in Miami is seeking a full-time Lead, Business Analyst to own the web analytics implementation for digital properties. You will lead design and deployment, ensuring accurate data capture and optimization.

The ideal candidate has 5–8+ years of experience in web analytics, strong expertise in Adobe tools, and excellent communication skills. This role is essential for driving data strategy and improving digital performance.

Qualifications

• 5–8+ years of experience in web analytics implementation and digital data capture.
• Experience translating business requirements into technical tagging specifications.
• Hands-on experience with QA methodologies and validation processes.

Responsibilities

• Lead the design, development, and deployment of analytics tagging solutions.
• Collaborate with teams to gather and translate business requirements.
• Implement and support analytics platforms ensuring data integrity.

Skills

Web analytics implementation

Adobe Analytics

Adobe Target

Tealium

Analytical skills

Problem-solving

Communication skills

Education

Bachelor’s degree in Computer Science, Analytics, Marketing, or similar

Job description

Royal Caribbean Group in Miami is seeking a full-time Lead, Business Analyst to own the web analytics implementation for digital properties. You will lead design and deployment, ensuring accurate data capture and optimization.

The ideal candidate has 5–8+ years of experience in web analytics, strong expertise in Adobe tools, and excellent communication skills. This role is essential for driving data strategy and improving digital performance.