Lead Digital Analytics Tagging & Data Strategy

Royal Caribbean Cruises Ltd; Miami (FL); On-site; USD 90,000 - 130,000; Full time

Job summary

Royal Caribbean Cruises Ltd in Miami is seeking a Lead, Business Analyst to own the end-to-end web analytics implementation for our digital properties, ensuring accurate data capture and seamless integration. You will collaborate with product, marketing and engineering teams to translate business requirements into technical tagging specifications, maintain the data layer, and support QA plus A/B testing.

The role involves guiding analytics platforms like Adobe Analytics, Adobe Target and Tealium

Qualifications

• 5-8+ years of experience in web analytics implementation and digital data capture.
• Strong expertise with Adobe Analytics, Adobe Target, and Tealium.
• Experience translating business requirements into technical tagging specifications.
• Hands-on experience with QA methodologies, debugging tools, and validation processes.
• Familiarity with CDPs, CRM integrations, and cross-channel data strategies.
• Strong analytical, problem-solving, and communication skills.
• Bachelor’s degree in a related field (Computer Science, Analytics, Marketing, or similar).

Responsibilities

• Lead the design, development, and deployment of analytics tagging solutions across digital platforms.
• Collaborate with product, marketing, and engineering teams to translate business requirements into technical specifications.
• Maintain and enhance the web data layer to support scalable tracking and integrations.
• Implement and support analytics platforms (Adobe Analytics, Adobe Target, Tealium) ensuring proper integration and data flow.
• Develop and execute QA processes (manual and automated) to validate tagging accuracy and data integrity.
• Support A/B testing and personalization initiatives through proper technical implementation and measurement alignment.
• Integrate behavioral data with CDPs and media platforms to enable attribution and audience activation.
• Drive tagging governance, documentation, and process improvements across teams.
• Manage multiple analytics implementation projects, prioritizing work to meet business deadlines.
• Provide clear documentation and stakeholder communication regarding implementations and updates.

Skills

Adobe Analytics

Adobe Target

Tealium

Web analytics

QA methodologies

Cross-channel data

Communication skills

Education

Bachelor's degree in related field

Tools

Debugging tools

QA tooling

Job description

Royal Caribbean Cruises Ltd in Miami is seeking a Lead, Business Analyst to own the end-to-end web analytics implementation for our digital properties, ensuring accurate data capture and seamless integration. You will collaborate with product, marketing and engineering teams to translate business requirements into technical tagging specifications, maintain the data layer, and support QA plus A/B testing.

The role involves guiding analytics platforms like Adobe Analytics, Adobe Target and Tealium