Lead, Web Tag Operations

Royal Caribbean Cruises Ltd; Miami (FL); On-site; USD 110,000 - 140,000; Full time

Job summary

Royal Caribbean Group in Miami, FL seeks a Lead, Web Tag Operations to oversee tagging across its digital ecosystem. You will administer Tealium iQ and EventStream, maintain the enterprise Data Layer, and collaborate with analytics and marketing teams to ensure accurate data collection.

The role requires strong tagging experience, data governance knowledge, and the ability to translate business requirements into technical specs. Onsite in Miami with broad cross-functional interaction.

Qualifications

• 5+ years of hands-on experience implementing and managing enterprise tag management solutions, preferably Tealium iQ and Tealium EventStream.
• Experience maintaining and architecting Data Layers for large-scale websites, including defining schemas and managing data quality.
• Familiarity with digital analytics and marketing technologies, such as Adobe Analytics, Adobe Target, and digital media tagging (e.g., Meta, Google, Floodlights).
• Ability to translate business and marketing requirements into technical specifications for tagging and data collection.
• Strong analytical and problem-solving skills, with attention to detail and accuracy in data collection.
• Excellent communication and collaboration skills, with ability to consult cross-functionally and support both technical and non-technical stakeholders.
• Knowledge of privacy, consent, and governance implications related to web data collection.
• Bachelor’s degree in information systems / computer science / marketing technology, or related field, or equivalent practical experience.

Responsibilities

• Manage and administer Tealium iQ and EventStream, including environments, permissions, workflows, and tag governance. (Execute / Decide)
• Develop, configure, and deploy new tags, pixels, and event mappings to support Web Product, Analytics, and Digital Media requirements. (Execute)
• Maintain and enhance the RCG Data Layer, ensuring data accuracy, structure consistency, and readiness for downstream activation. (Execute / Decide)
• Stay current on the Web Team's roadmap and proactively assess impacts to tagging, EventStream schema, and data collection. (Inform / Consult)
• Stay aligned with the Media Team's campaign plans to ensure proper tracking, audience creation, attribution, and measurement readiness. (Consult)
• Consult with stakeholders on what data is available within Tealium's Data Layer and advise how that data can best support analytics and media use cases. (Consult)
• Translate business and marketing requirements into technical tagging specifications, ensuring feasibility and alignment with governance standards. (Consult / Execute)
• Document tagging implementations, data contracts, and schema updates, ensuring clarity, consistency, and long-term maintainability. (Execute / Inform)
• Ensure tagging and data collection comply with privacy, consent, and platform governance requirements, escalating risks when necessary. (Decide / Inform)

Skills

Tealium iQ

Tealium EventStream

Data Layer architecture

Digital analytics

Stakeholder collaboration

Privacy & governance

Tagging specifications

Communication

Education

Bachelor's degree in Information Systems, Computer Science, Marketing Technology, or related field

Tools

Adobe Analytics

Adobe Target

Meta tagging

Google tagging

Job description

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Lead, Web Tag Operations

Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

The Royal Caribbean Group's E-commerce Data and Analytics Team has an exciting career opportunity for a full-time Lead, Web Tag Operations reporting to the Sr. Manager, Global Digital Implementation

The position is onsite and based in Miami, Florida.

Position Summary:

This role ensures accurate, consistent, and strategically aligned data collection across Royal Caribbean Group's digital ecosystem by administering Tealium iQ and EventStream, maintaining the enterprise Data Layer, developing tags for marketing and product needs, and advising teams on data availability and usage.

Essential Duties and Responsibilities:

• Manage and administer Tealium iQ and EventStream, including environments, permissions, workflows, and tag governance. (Execute / Decide)
• Develop, configure, and deploy new tags, pixels, and event mappings to support Web Product, Analytics, and Digital Media requirements. (Execute)
• Maintain and enhance the RCG Data Layer, ensuring data accuracy, structure consistency, and readiness for downstream activation. (Execute / Decide)
• Stay current on the Web Team's roadmap and proactively assess impacts to tagging, EventStream schema, and data collection. (Inform / Consult)
• Stay aligned with the Media Team's campaign plans to ensure proper tracking, audience creation, attribution, and measurement readiness. (Consult)
• Consult with stakeholders on what data is available within Tealium's Data Layer and advise how that data can best support analytics and media use cases. (Consult)
• Translate business and marketing requirements into technical tagging specifications, ensuring feasibility and alignment with governance standards. (Consult / Execute)
• Document tagging implementations, data contracts, and schema updates, ensuring clarity, consistency, and long-term maintainability. (Execute / Inform)
• Ensure tagging and data collection comply with privacy, consent, and platform governance requirements, escalating risks when necessary. (Decide / Inform)

Qualifications, Knowledge and Skills:

• 5+ years of hands-on experience implementing and managing enterprise tag management solutions, preferably Tealium iQ and Tealium EventStream.
• Experience maintaining and architecting Data Layers for large-scale websites, including defining schemas and managing data quality.
• Familiarity with digital analytics and marketing technologies, such as Adobe Analytics, Adobe Target, and digital media tagging (e.g., Meta, Google, Floodlights).
• Ability to translate business and marketing requirements into technical specifications for tagging and data collection.
• Strong analytical and problem-solving skills, with attention to detail and accuracy in data collection.
• Excellent communication and collaboration skills, with ability to consult cross-functionally and support both technical and non-technical stakeholders.
• Knowledge of privacy, consent, and governance implications related to web data collection.
• Bachelors degree in information systems, Computer Science, Marketing Technology, or a related field; or equivalent practical experience.

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.