Director, Creator Marketing: Strategy & Partnerships

Edelman Smithfield; Los Angeles (CA); Hybrid; USD 80,000 - 120,000; Full time

Job summary

Edelman Smithfield in Los Angeles seeks a Director of Creator Marketing to lead creator-led campaigns for major consumer brands. You will drive strategy, own workstreams, brief and negotiate with creators, and guide cross-functional teams to deliver culturally relevant, high-impact programs.

The role requires deep experience with creator ecosystems, strong client communication, and a track record of mentor leadership across a fast-paced agency environment.

Qualifications

• 6+ years of experience in creator marketing or related digital marketing field.
• Experience working with creators, agents, and talent managers across verticals and tiers.
• Strong knowledge of major social platforms and creator formats.
• Proven ability to present creator strategy with insights and KPIs.
• Experience mentoring junior staff and leading teams.

Responsibilities

• Serve as a senior leader across creator-led workstreams, owning client relationships, driving strategy, and ensuring flawless execution.
• Build and maintain relationships with creators, talent agencies, and managers across all tiers.
• Advise clients on platform trends, creator strategy, content formats, and KPIs that drive performance.
• Partner with internal teams to ensure programs are integrated and strategically sound.
• Lead creator sourcing, briefing, contracting, and content feedback/approvals with team members.
• Ensure measurement planning and contribute to recap storytelling showing ROI.
• Support new business and organic growth by expanding creator work to more clients.
• Mentor and manage team members, setting goals and guiding project priority.

Skills

Creator marketing

Influencer partnerships

Talent representation

Social platforms knowledge

Client relationship management

Leadership

Education

Bachelor's degree in marketing, communications, media, or related field

Tools

CreatorIQ

Captiv8

Job description

Edelman Smithfield in Los Angeles seeks a Director of Creator Marketing to lead creator-led campaigns for major consumer brands. You will drive strategy, own workstreams, brief and negotiate with creators, and guide cross-functional teams to deliver culturally relevant, high-impact programs.

The role requires deep experience with creator ecosystems, strong client communication, and a track record of mentor leadership across a fast-paced agency environment.