Senior Vice President, Business Development

Comscore,; Reston (VA); On-site; USD 225,000 - 275,000; Full time

Job summary

Comscore is seeking a Senior Vice President, Business Development located in New York, NY or Reston, VA. You will lead platform partnership strategy to expand adoption, monetization, and integration of Comscore’s digital analytics products with strategic media and advertising platforms.

You will build senior relationships, negotiate complex commercial terms, and align internal teams to drive growth. This is a high-impact, cross-functional leadership role reporting to the executive leadership

Qualifications

• 15+ years of senior experience in business development or partnerships.
• Proven track record negotiating complex commercial deals and licenses.
• Deep understanding of digital media ecosystems and data licensing.

Responsibilities

• Lead platform partnership strategy across media and advertising platforms.
• Manage senior-level relationships with key platform partners.
• Negotiate commercial terms, revenue-share, and data-rights.
• Ensure visibility into partner performance and monetization opportunities.
• Collaborate with cross-functional teams to align partnerships with product strategy.

Skills

Business development

Strategic partnerships

Data licensing

Advertising technology

Job description

Job Title: Senior Vice President, Business Development Location: New York, NY or Reston, VA

About This Role: The Senior Vice President, Business Development will lead Comscore’s platform partnership strategy, with a focus on expanding the distribution, adoption, usage visibility, and monetization of Comscore’s digital analytics, activation, targeting, and measurement products through third-party media and advertising platforms. This includes building and managing strategic partnerships with priority platforms, influencing partner roadmaps, structuring strong commercial models, and securing the rights and reporting needed to measure performance and support long-term growth. This senior individual contributor position will work closely with colleagues across Product, Commercial, Legal, Data Governance, Privacy, Finance, Technology, and Executive Leadership to align platform partnerships with Comscore’s product strategy, customer needs, revenue goals, and profitability objectives.

What You'll Do:

• Develop and execute Comscore’s platform partnership strategy across priority media, advertising, activation, analytics, measurement, and delivery platforms.
• Build and manage senior-level relationships with strategic platform partners to expand the availability and adoption of Comscore products.
• Strengthen Comscore’s position for integration, prioritization, and launch through understanding of partner roadmap processes and mobilization of internal stakeholders
• Negotiate commercial structures, revenue-share models, usage-data rights, reporting requirements, renewals, amendments, and related partnership terms.
• Ensure Comscore has visibility into product usage, customer adoption, partner performance, revenue generation, and monetization opportunities.
• Evaluate platform partnerships and digital data opportunities based on strategic value, customer need, economics, scalability, rights, privacy requirements, and long-term business impact.
• Acquire, renew, license, or rationalize digital data assets where they directly support Comscore’s digital and cross-channel product strategy.
• Establish clear operating models for partner launch, governance, support, renewal, escalation, accountability, and ongoing performance management.

What You’ll Need:

• 15+ years of experience in business development, strategic partnerships, platform partnerships, data licensing, digital media, advertising technology, audience measurement, corporate development, or related fields.
• Proven success negotiating complex commercial partnerships, platform distribution arrangements, revenue-share models, and data licensing agreements.
• Strong understanding of digital media and advertising technology ecosystems, including programmatic, social, retail media, activation, measurement, analytics, and delivery platforms.
• Experience influencing senior external partners and aligning internal cross-functional teams around strategic opportunities.
• Strong financial and commercial judgment, with the ability to evaluate partnership economics, implementation complexity, rights requirements, usage visibility, and margin impact.
• Experience with digital data ecosystems, including streaming, podcast, creator and social, audience, activation, or consumption data, preferred.

Salary: $225–$275K, commensurate with experience

Leadership Profile

Strategic, commercially rigorous, and highly accountable for business outcomes. Comfortable operating in complex, ambiguous environments with product, legal, privacy, technical, financial, and partner tradeoffs. A strong relationship builder who can earn trust externally while representing Comscore’s interests clearly and professionally. Collaborative, pragmatic, influential, and action-oriented, with strong executive presence and disciplined follow-through.

About Comscore

At Comscore, we’re pioneering the future of cross-platform media measurement, arming organizations with the insights they need to make decisions with confidence. Central to this aim are our people who work together to simplify the complex on behalf of our clients & partners. Though our roles and skills are varied, we’re united by our commitment to five underlying values: Integrity, Velocity, Accountability, Teamwork, and Servant Leadership.

If you’re motivated by big challenges and interested in helping some of the largest and most important media properties and brands navigate the future of media, we’d love to hear from you.

Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement.

To learn more about Comscore, please visit Comscore.com.

EEO Statement

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, disability status, sexual orientation, gender identity, age, protected veteran status or any other characteristic protected by law. To comply with federal law, Comscore participates in E-Verify. Successful candidates must pass the E-Verify process after hire.

*LI-ML1 Our Work Experience is the combination of everything that's unique about us: our culture, our core values, our company meetings, our commitment to sustainability, our recognition programs, but most importantly, it's our people. Our employees are self-disciplined, hard working, curious, trustworthy, humble, and truthful. They make choices according to what is best for the team, they live for opportunities to collaborate and make a difference.