Senior Vice President of Marketing

Mediabistro; St. Louis (MO); On-site; USD 90,000 - 150,000; Full time

Job summary

An innovative firm is seeking a dynamic Senior Vice President of Marketing to lead its marketing initiatives in the automotive technology sector. This strategic role involves developing comprehensive marketing strategies to enhance brand awareness and drive growth. The ideal candidate will possess a proven track record in marketing leadership, particularly in B2B environments, and will be responsible for overseeing brand development, demand generation, and customer-centric marketing efforts. Join a high-growth startup where your contributions will make a significant impact and help shape the future of automotive technology.

Benefits

Paid time off

Medical benefits

Dental benefits

401k

Vision benefits

Equity benefits

Professional development opportunities

Collaborative work environment

Growth opportunities

Qualifications

• Proven experience as a Senior Marketing Leader with a track record in B2B SaaS.
• Solid knowledge of SEO, web analytics, and digital marketing tools.

Responsibilities

• Define and execute marketing strategies aligned with business objectives.
• Lead the development of customer-focused campaigns and manage a high-performing team.

Skills

Strategic Leadership

Digital Marketing

Brand Development

Demand Generation

Customer-Centric Marketing

Team Development

SEO

Web Analytics

CRM Software

Data-Driven Decision Making

Education

Bachelor’s degree in Marketing

MBA

Tools

HubSpot

Tableau

Google Ads

Bing Ads

Meta

LinkedIn

Job description

BizzyCar is a leading innovator in the automotive industry, dedicated to revolutionizing the warranty recall experience through cutting-edge technology and customer experience. Our mission is to simplify and enhance the way people interact with their vehicles, providing seamless solutions that drive convenience and satisfaction.

About the role

We are seeking a strategic and experienced Senior Vice President of Marketing to lead our marketing initiatives and drive BizzyCar's growth. The ideal candidate will be responsible for developing and executing comprehensive marketing strategies that elevate brand awareness, engage customers, and achieve business objectives. This role requires a strategic thinker with a proven track record in marketing leadership, preferably within the automotive or technology sectors.

BizzyCar’s marketing strategy is focused on digital inbound B2B demand generation, events, customer retention, and partnerships. As a high-growth startup, we are looking for a dynamic, data-driven, entrepreneurial, and enthusiastic individual who wants to work at a quickly evolving company in the automotive technology space.

Key Responsibilities

1. Strategic Leadership:
   Define and execute a holistic marketing strategy aligned with BizzyCar business objectives, focusing on brand building, customer acquisition, and retention.
   Collaborate with the executive team to establish the company’s strategic positioning and market expansion goals.
   Analyze market trends, customer insights, and competitor activities to identify growth opportunities.
   Prepare regular reports and presentations on marketing metrics for the CEO and executive team.
2. Brand Development:
   Own and evolve the company’s brand identity, ensuring consistent messaging and visual representation across all channels.
   Act as the company’s key spokesperson at industry events, conferences, and media opportunities.
   Lead the creation of compelling video, audio, and text content.
3. Demand Generation & Growth Marketing:
   Develop data-driven demand generation strategies to drive pipeline growth, lead acquisition, and customer conversion rates at acceptable CAC.
   Optimize digital marketing, account-based marketing (ABM), content marketing, and SEO / SEM efforts to maximize ROI.
4. Customer-Centric Marketing:
   Lead the development of customer-focused campaigns that highlight the value and impact of our solutions.
   Partner with customer success teams to create case studies, testimonials, and other marketing collateral.
5. Team Development:
   Build, lead, and mentor a high-performing marketing team, fostering a culture of innovation, collaboration, and accountability.
   Establish objectives and key results (OKRs) to measure the effectiveness of marketing initiatives and ensure team alignment with company goals.
   Work closely with sales to create integrated campaigns that drive alignment and deliver measurable results.
   Partner with product teams to position offerings effectively and align on go-to-market strategies for new product launches.
   Manage external agencies and freelancers by setting clear goals, ensuring ongoing optimization, and maintaining alignment with overall business objectives.
   Regularly review performance to ensure deliverables meet expectations and drive ROI.
   Design and oversee the marketing department’s budget, ensuring effective allocation of resources.

Qualifications

1. Proven experience as a Senior Marketing Leader (e.g., VP, SVP) with a track record of driving sales growth, retention, and brand equity in a B2B SaaS or technology company.
2. Demonstrable success in designing and implementing effective marketing strategies and campaigns.
3. Solid knowledge of SEO, web analytics, Google Ads, Bing Ads, Meta, and LinkedIn.
4. Experience with CRM software and digital marketing tools and techniques.
5. Strong leadership, communication, and analytical skills.
6. Strategic mindset with the ability to make data-driven decisions.
7. Bachelor’s degree in Marketing, Communications, or a relevant field; an MBA is preferred.

Beneficial System Experience:
HubSpot, Tableau

Why Join BizzyCar?
We value our employees’ time and efforts. Our commitment to your success is enhanced by our competitive compensation and benefits package including paid time off, medical, dental, 401k, vision and equity benefits and future growth opportunities within the company. Plus, we work to maintain the best possible environment for our employees, where people can learn and grow with the company. We strive to provide a collaborative, creative environment where each person feels encouraged to contribute to our processes, decisions, planning and culture.

What We Offer:
Competitive salary and benefits package
Opportunities for growth and professional development
Collaborative, innovative work environment with a passionate team
The chance to make an impact in a high-growth, cutting-edge company at the forefront of automotive technology