Senior Vice President, Health & Wellness

5WPR; Miami (FL); Hybrid; USD 180,000 - 320,000; Full time

Benefits offered by this job

Hybrid work model

Flexible PTO

Summer Fridays

Parental leave

Professional development

Season tickets access

Charitable giving

Job summary

5W Public Relations, a leading independent U.S. PR agency, seeks a Senior Vice President to lead the Health & Wellness practice. You’ll provide senior strategic counsel, shape agency operations, drive new business growth and mentor a high-performing PR team across an integrated communications program.

The role is hybrid with 3 days in the Tampa or Miami office. You’ll oversee a diverse portfolio, expanding client relationships and delivering results across earned media, storytelling and digital

Qualifications

• 12+ years of public relations and communications experience, with at least half in a PR agency setting.
• Deep knowledge of the Health & Wellness category and regulated industries, with a strong network of reporters, outlets and influencers.
• Exceptional writing skills and strong attention to detail, with a track record of crafting PR programs and client-facing documents.
• Proven success delivering communications programs that meet or exceed targets.
• Ability to maintain and expand client relationships while pursuing and converting new business opportunities.
• Experience leading, motivating and developing a PR team in a fast-paced agency environment.
• Event and conference experience, including live and virtual activations.
• A collaborative approach that builds relationships across the agency and drives morale.

Responsibilities

• Lead relationships with senior-level clients as trusted communications advisor.
• Own a portfolio of Health & Wellness accounts delivering integrated programs across earned media, brand storytelling, digital, social and influencer channels.
• Drive creative strategy including brand narrative, launches, speaker engagements, awards and crisis communications.
• Provide top-tier strategic counsel and set quality standards across the team.
• Lead account management including budgets, communications plans and client satisfaction.
• Oversee monitoring, reporting and results capture across GEO, earned media, and digital tools.
• Grow existing business by bringing fresh ideas and expanding programs.
• Lead new business initiatives, pitches and thought leadership.
• Coach, mentor and motivate junior PR professionals.

Skills

Public relations

Strategic counsel

Team leadership

Client relationship management

Written communication

Business development

Event management

Job description

Senior Vice President, Health & Wellness

5W Public Relations, one of the largest independently owned PR agencies in the U.S., is seeking a Senior Vice President to lead our growing Health & Wellness practice. This is a senior communications leadership role for a PR professional who thrives at the intersection of strategy, storytelling and client partnership. You’ll provide senior-level strategic counsel to clients and agency leadership, help shape agency operations, drive new business growth, and build and mentor a high-performing PR team. You’ll oversee a diverse portfolio of health and wellness brands, ensuring exceptional client satisfaction while delivering integrated communications programs that earn attention and drive results.

This is a hybrid role, with 3 days a week in office in our Tampa or Miami office.

Here’s what you’ll be doing:

• Lead relationships with senior-level clients as their trusted communications advisor, with a deep understanding of their business, brand and future offerings
• Own a portfolio of Health & Wellness accounts, developing integrated, results-driven communications programs for B2B, HCP and consumer audiences across earned media, brand storytelling, digital, social and influencer channels
• Drive creative strategy across client teams, including brand narrative and key messaging, launch strategies, speaker engagements and award submissions, crisis communications, internal and external materials, and in-person and virtual activations and press events
• Provide top-tier strategic counsel and set the standard for quality work across the team, partnering with account teams to solve day-to-day client and media challenges
• Lead account management, including budgets and financial management, communications plans, client presentations and overall client satisfaction
• Oversee monitoring, reporting and results capture across GEO, earned media, and digital tools and insights
• Grow existing business by bringing forward fresh ideas, expanding programs and increasing agency revenue
• Raise the agency’s visibility and reputation by leading new business initiatives, pitches and thought leadership
• Coach, mentor and motivate junior PR professionals

Here’s what you’ll have:

• 12+ years of public relations and communications experience, with at least half in a PR agency setting
• Deep knowledge of the Health & Wellness category and regulated industries, including the media landscape and a strong network of key reporters, outlets and influencers
• Exceptional writing skills and strong attention to detail, with a track record of crafting PR programs, strategic plans and client-facing documents
• Proven success delivering communications programs that meet or exceed targets
• Ability to maintain and expand client relationships while pursuing and converting new business opportunities
• Experience leading, motivating and developing a PR team, with the ability to prioritize team workload and client expectations in a fast-paced agency environment
• Event and conference experience, including live and virtual activations
• A collaborative approach that builds relationships across the agency, bridges workstreams and drives positive morale

Why you’ll love working here:

• Competitive salary with comprehensive benefits & wellness programs including partnership with ClassPass!
• Flexible PTO
• Summer Fridays and Winter, Spring, and Fall Fridays too!
• Hybrid work model offering flexibility and work-life balance
• Expanded parental leave and family planning support
• Continuous learning through “5W University” and development initiatives
• Student Loan Reimbursement
• Professional Development Support
• Exclusive access to season tickets for pro sports teams along with Broadway shows, and more!
• Charitable giving, including matching donations

#LI-Hybrid