Senior Vice President, Health & Wellness

Think Advertising Jobs; Florida; Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary with benefits

Flexible PTO

Summer Fridays

Parental leave

Professional development

Student loan reimbursement

Season tickets

Job summary

5W Public Relations in the U.S. is seeking a Senior Vice President to lead our Health & Wellness practice, providing senior-level strategic counsel to clients and agency leadership, shaping operations, driving new business growth, and mentoring a high-performing PR team.

This hybrid role requires 12+ years in PR, deep Health & Wellness expertise, exceptional writing, and a track record of delivering integrated programs across earned media, digital, and events for B2B, HCP and consumer audiences.

Qualifications

• 12+ years in public relations/communications, with at least half in an agency setting.
• Deep Health & Wellness knowledge and a strong reporter/influencer network.
• Exceptional writing and storytelling, with client-facing materials.
• Proven success delivering programs meeting or exceeding targets.
• Ability to grow existing client relationships and pursue new business.
• Experience leading and mentoring PR teams in a fast-paced agency.
• Event and conference experience, including live and virtual activations.

Responsibilities

• Lead senior client relationships as trusted advisor across Health & Wellness accounts
• Oversee budgets, strategic plans, and client presentations
• Drive creative strategy, messaging, launches, and press events
• Mentor junior staff and shape team operations
• Grow revenue by expanding programs and new business opportunities
• Raise agency visibility through pitches and thought leadership

Skills

PR leadership

Strategic counsel

Client relationship management

Team mentorship

Budget management

Crisis communications

Job description

Senior Vice President, Health & Wellness

5W Public Relations, one of the largest independently owned PR agencies in the U.S., is seeking a Senior Vice President to lead our growing Health & Wellness practice. This is a senior communications leadership role for a PR professional who thrives at the intersection of strategy, storytelling and client partnership. You’ll provide senior-level strategic counsel to clients and agency leadership, help shape agency operations, drive new business growth, and build and mentor a high-performing PR team. You’ll oversee a diverse portfolio of health and wellness brands, ensuring exceptional client satisfaction while delivering integrated communications programs that earn attention and drive results.

This is a hybrid role, with 3 days a week in office in our Tampa or Miami office.

Here’s what you’ll be doing:

• Lead relationships with senior-level clients as their trusted communications advisor, with a deep understanding of their business, brand and future offerings


• Own a portfolio of Health & Wellness accounts, developing integrated, results-driven communications programs for B2B, HCP and consumer audiences across earned media, brand storytelling, digital, social and influencer channels


• Drive creative strategy across client teams, including brand narrative and key messaging, launch strategies, speaker engagements and award submissions, crisis communications, internal and external materials, and in-person and virtual activations and press events


• Provide top-tier strategic counsel and set the standard for quality work across the team, partnering with account teams to solve day-to-day client and media challenges


• Lead account management, including budgets and financial management, communications plans, client presentations and overall client satisfaction


• Oversee monitoring, reporting and results capture across GEO, earned media, and digital tools and insights


• Grow existing business by bringing forward fresh ideas, expanding programs and increasing agency revenue


• Raise the agency’s visibility and reputation by leading new business initiatives, pitches and thought leadership


• Coach, mentor and motivate junior PR professionals

Here’s what you’ll have:

• 12+ years of public relations and communications experience, with at least half in a PR agency setting


• Deep knowledge of the Health & Wellness category and regulated industries, including the media landscape and a strong network of key reporters, outlets and influencers


• Exceptional writing skills and strong attention to detail, with a track record of crafting PR programs, strategic plans and client-facing documents


• Proven success delivering communications programs that meet or exceed targets


• Ability to maintain and expand client relationships while pursuing and converting new business opportunities


• Experience leading, motivating and developing a PR team, with the ability to prioritize team workload and client expectations in a fast-paced agency environment


• Event and conference experience, including live and virtual activations


• A collaborative approach that builds relationships across the agency, bridges workstreams and drives positive morale

Why you'll love working here:

• Competitive salary with comprehensive benefits & wellness programs including partnership with ClassPass!


• Flexible PTO


• Summer Fridays and Winter, Spring, and Fall Fridays too!


• Hybrid work model offering flexibility and work-life balance


• Expanded parental leave and family planning support


• Continuous learning through \"5W University\" and development initiatives


• Student Loan Reimbursement


• Professional Development Support


• Exclusive access to season tickets for pro sports teams along with Broadway shows, and more!


• Charitable giving, including matching donations

#LI-Hybrid