Senior Vertical Marketing Specialist

Advantech USA; Tustin (CA); On-site; USD 75,000 - 85,000; Full time

Benefits offered by this job

Competitive salary DOE

Team culture

Benefits package: medical, dental, vis

EAP

401(k) with company match

Vacation and holidays

Company events and lunches

Referral bonus

Job summary

Advantech USA is seeking a Senior Vertical Marketing Specialist- Medical to lead the go-to-market strategy for Medical and Mission-Critical verticals in the US, including Tustin, CA. This strategic role owns vertical marketing, pipeline growth, and cross-functional leadership.

You will manage multi-channel campaigns, budgets, events such as MD&M West and AUSA, and partner with Product, Sales, and global marketing.

Qualifications

• 7+ years of B2B high-tech marketing experience, including 3+ years leading vertical or industry programs.
• Strong experience in medical device, healthcare tech, defense, or embedded computing markets.
• Deep understanding of regulated markets (FDA, MIL-spec) and long design-in cycles.
• Track record owning budgets and pipeline targets with multi-channel programs.
• Experience presenting strategy and performance to senior leadership.
• Advanced skills with marketing automation and analytics tools.
• Willingness to travel up to 25% for industry events and meetings.

Responsibilities

• Define and own multi-year go-to-market strategy and annual plans for Medical and Mission-Critical verticals.
• Own vertical pipeline and revenue goals; report ROI and forecasts to leadership.
• Lead multi-channel campaigns across digital, content, email, paid media, ABM, and events.
• Manage vertical marketing budget, planning, vendor management, and spend optimization.
• Lead tradeshow strategy and execution for flagship events from planning to follow-up.
• Plan and host a one-day industry conference, from agenda to lead follow-up.
• Lead co-marketing with strategic silicon partners and shape vertical positioning.
• Collaborate with Product/Sales/global marketing on launches and ABM programs.
• Lead landing page and conversion strategy to grow traffic and qualified leads.

Skills

B2B marketing

Vertical marketing

Medical device

FDA MIL-spec

Budget ownership

Executive reporting

Marketing automation

Microsoft suite

Adobe suite

Google suite

Education

Bachelor's degree in Marketing, Communications, or related field

MBA preferred

Tools

Salesforce Marketing Cloud

CRM

Analytics tools

Job description

Job Title: Senior Vertical Marketing Specialist- Medical

Location(s): Tustin, CA

Compensation: $75,000-85,000

Job Title: Senior Vertical Marketing Specialist- Medical

Location(s): Tustin, CA

Compensation: $75,000-85,000

About this position

Advantech is seeking a Senior Vertical Marketing Specialist to lead go-to-market strategy for our embedded IoT solutions in the Medical and Mission-Critical markets. This is a strategic role with full ownership of both verticals. You will drive measurable pipeline and revenue growth with medical device OEMs, healthcare technology providers, defense primes, and system integrators. You'll report results to EIoT leadership and influence regional and global marketing direction. The ideal candidate is a seasoned B2B technology marketer who knows regulated, long-cycle markets and makes decisions from data.

Responsibilities:

· Define and own the multi-year go-to-market strategy and annual marketing plans for the Medical and Mission-Critical verticals, aligned with revenue targets and product roadmaps.

· Own vertical pipeline and revenue contribution goals. Report performance, ROI, and forecasts to EIoT leadership on a regular schedule.

· Lead integrated, multi-channel campaigns across digital, content, email, paid media, ABM, and events at every stage of the funnel.

· Manage a dedicated vertical marketing budget, including planning, allocation, vendor management, and spend optimization.

· Lead tradeshow strategy and execution for flagship events such as MD&M West, AUSA, and GTC DC, from planning through post-show follow-up.

· Plan and host Advantech's one-day industry conference, from agenda and speaker development through promotion, logistics, and lead follow-up.

· Lead joint go-to-market programs and co-marketing with strategic silicon partners, including NVIDIA, Intel, AMD, and Qualcomm.

· Shape vertical positioning and messaging, and approve case studies, solution briefs, and technical content that address reliability, compliance, and long product lifecycles.

· Act as the vertical marketing lead with Product, Sales, and global marketing on product launches, account-based programs, and regional alignment with headquarters.

· Lead landing page and conversion strategy for both verticals to grow traffic, engagement, and qualified leads.

· Deliver market, competitive, and customer insights that inform product and sales strategy.

· Lead and mentor junior marketers and agency partners, and raise best practices across the marketing team.

Qualifications

· Bachelor's degree in Marketing, Communications, or a related field. MBA preferred.

· 7+ years of B2B high-tech marketing experience, including 3+ years leading vertical, segment, or industry marketing programs.

· Strong experience in medical device, healthcare technology, defense, or embedded computing markets.

· Deep understanding of regulated markets, including FDA and MIL-spec considerations and long design-in sales cycles.

· Track record of owning budgets, pipeline targets, and results across complex, multi-channel programs.

· Experience presenting strategy and performance to senior leadership.

· Advanced skills with marketing automation (Salesforce Marketing Cloud or similar), CRM, and analytics tools.

· Strong analytical, strategic planning, and project leadership skills.

· Experience managing partner co-marketing and agency relationships.

· Proficiency in Microsoft, Adobe, and Google suites.

· Ability to travel up to 25% for industry events, customer meetings, and company activities.

• Competitive salary dependent on experience (DOE)
• Winning culture with a friendly, team-oriented environment!
• Generous benefits package, including medical, dental, vision, long-term disability, and life insurance.
• Employee Assistance Program (EAP)
• 401(k) with company match
• Generous vacation and paid holidays package
• Company events, and lunches
• Referral Bonus

About Advantech

Founded in 1983, Advantech is a leader in providing trusted innovative embedded and automation products and solutions. Advantech offers comprehensive system integration, hardware, software, customer-centric design services, and global logistics support; all backed by industry-leading front and back-office e-business solutions. Advantech has always been an innovator in the development and manufacture of high-quality, high-performance computing platforms.

We cooperate closely with our partners to help provide complete solutions for a wide array of applications across a diverse range of industries. To realize our corporate vision of Enabling an Intelligent Planet, Advantech will continue collaborating and partnering for Smart city & IoT Solutions.

World-class Recognition

Advantech is an authorized alliance partner of both Intel® and Microsoft®. Our customers will find the technologies we use inside our products to be widely compatible with other products in the global marketplace. In 2018 and 2019, Interbrand, the world-renowned brand consulting firm, once again recognized Advantech efforts to build a trusted, global brand; it also symbolizes a promise we gave to our business partners, which was to do our best to keep building a trustworthy brand that is recognized everywhere in the world. Advantech was selected as Interbrand’s #5 best Taiwan Global Brand in 2018.

Work Authorization:

To conform to U.S. Government export regulations (ITAR), applicant must be a U.S. citizen, lawful permanent resident of the U.S., protected individual as defined by 8. U.S.C. 1324b(a)(3), or eligible to obtain the required authorizations from the U.S. Department of State. More information can be found at https://www.pmddtc.state.gov/regulations_laws/itar.html

Advantech is proud to be an Equal Employment Opportunity employer. We accept applications directly from candidates only and will not be responsible for any recruiting agency fees absent a formal agreement.