Senior UX Designer: Ecommerce Experience & Design Systems

Softline Solutions; Glendale (CA); On-site; USD 110,000 - 145,000; Full time

Job summary

Softline Solutions is hiring a Senior UX Designer to own Brio's ecommerce experiences across landing pages, PDPs, and conversion-focused flows. You will build a scalable design system and continuously improve experiences using data and user research.

You'll report to the Design Lead, Ecommerce, and collaborate closely with PMs and engineers on experiments, craft, and strategy, maintaining high ownership and fast iteration while protecting design fidelity.

Qualifications

• 5+ years of UX or product design experience with a portfolio showing complex customer journeys.
• Ability to work at both big-picture journey level and high-craft execution.
• Strong design systems thinking and impact on implementation quality.
• Understanding of paid, organic, email, and in-store channel effects on experience.
• Analytical fluency with data tools to inform design decisions.

Responsibilities

• Own end-to-end UX for Brio's ecommerce surfaces (landing pages, PDPs, conversion-focused experiences).
• Design with full ecosystem in mind across paid, organic, email, and in-store channels.
• Develop and evolve a scalable Figma component library for accurate implementation and fast iteration.
• Lead research: run sessions, analyze data, translate findings into design decisions.
• Map and improve customer journeys across funnel; identify friction and opportunities.
• Collaborate with ecommerce PMs and engineers on hypotheses, variants, QA, and results.

Skills

UX design

Figma

Design systems

Research

A/B testing

Tools

GA4

Shopify Analytics

Hotjar

Job description

Softline Solutions is hiring a Senior UX Designer to own Brio's ecommerce experiences across landing pages, PDPs, and conversion-focused flows. You will build a scalable design system and continuously improve experiences using data and user research.

You'll report to the Design Lead, Ecommerce, and collaborate closely with PMs and engineers on experiments, craft, and strategy, maintaining high ownership and fast iteration while protecting design fidelity.