Ecommerce UI/UX Designer

SHOPLINE; Pasadena (CA); On-site; USD 90,000 - 120,000; Full time

Job summary

SHOPLINE is seeking an experienced Ecommerce UI/UX Designer to craft visually compelling, conversion-focused experiences across brand and product pages for our growing client base.

You'll translate shopper insights and business goals into clear design direction, collaborate with engineers and solution teams, and produce production-ready assets with strong storytelling.

Qualifications

• 3+ years of UI/UX design experience in ecommerce or brand contexts.
• Strong portfolio showing ecommerce design across responsive web and brand storytelling.
• Understanding of shopper journeys, conversions, and merchandising.
• Excellent communication and ability to influence clients and internal stakeholders.

Responsibilities

• Own end-to-end brand design projects for clients, understanding their brand, business model and ecommerce goals.
• Translate conversations and insights into design recommendations and actionable steps.
• Design ecommerce experiences across key pages and touchpoints.
• Create visual designs and brand assets for ecommerce experiences.
• Build prototypes using Figma and AI-assisted tools to explore and validate ideas.
• Prepare design files, annotations, and hand-off documentation for development.

Skills

UI/UX design

E-commerce design

Brand storytelling

Client communication

Visual design

Tools

Figma

Figma Make

Claude

Job description

Founded in 2013, SHOPLINE is a leading and rapidly growing Software-as-a-Service (SaaS) provider, empowering retailers to level up their commerce, helping them to sell, market, and operate their businesses.

SHOPLINE offers comprehensive unified commerce solutions for merchants, including e-commerce, social commerce, point-of-sale, and customer relationship management suite. SHOPLINE's open architecture and thriving partner ecosystem provide cutting-edge technologies that help merchants succeed in today's competitive market.

Trusted by over 600,000 merchants, SHOPLINE powers leading brands around the world.

Headquartered in Singapore, SHOPLINE operates globally with a dedicated team of approximately 2,000 employees.

About the Role

We are looking for an E-commerce UI/UX Designer to help brands create visually compelling, intuitive, and high performing digital commerce experiences.

This role is ideal for a designer with strong visual craft, solid E-commerce understanding, business sense, and client facing communication skills. You will work directly with brands to understand their goals, shopper pain points, business challenges, and growth opportunities, then translate those insights into clear design direction, prototypes and implementation ready deliverables.

The ideal candidate is curious, hands on, detail oriented, and passionate about design, E-commerce, and user experience. They can balance aesthetics, usability, business impact, and technical feasibility while working in a fast paced, collaborative, low ego environment.

What You’ll Do

• Own the end-to-end brand design project and work directly with clients to understand their brand, business model, target customers, pain points, and E-commerce goals.
• Translate client conversations, shopper insights, business needs, and merchant data into clear design recommendations and actionable next steps.
• Design E-commerce experiences across key pages and touch-points and campaign moments.
• Create clean, modern, and conversion focused designs that support brand storytelling, product discovery, shopper trust, merchandising, and business performance.
• Build prototypes using Figma, Figma Make, Claude, or other AI assisted prototyping tools to explore, communicate, and validate design ideas.
• Create visual designs and brand assets for E-commerce experiences.
• Use user insights, merchant feedback, and business data to identify opportunities and inform design decisions.
• Present design concepts and recommendations with clear storytelling, strong rationale, and practical guidance.
• Work closely with solution teams, developers, engineers, and implementation partners to make sure designs are feasible and accurately executed.
• Prepare clear design files, responsive layouts, annotations, component guidance, interaction notes, and hand-off documentation.
• Own the end to end quality of the design experience, from discovery and concept development to design delivery, hand-off, implementation review, and final QA.
• Review implemented designs and provide feedback to ensure the final experience matches the intended design quality.

Requirements

• 3+ years of experience in UI/UX design, E-commerce design, web design, digital product design, or brand experience design.
• Strong portfolio showing E-commerce design, responsive web experiences, visual craft, UX thinking, and business impact.
• Strong understanding of E-commerce platforms, shopper journeys, page structures, themes, templates, app integrations, and implementation workflows.
• Strong understanding of shopper behavior, product discovery, trust building, merchandising, conversion, retention, and customer lifetime value.
• Ability to understand merchant data, user feedback, and business context, then translate them into practical design decisions.
• Strong visual and branding skills, with the ability to create polished E-commerce pages, marketing assets, content modules, and brand storytelling moments.
• Strong business understanding, with the ability to connect design decisions to brand goals, revenue opportunities, customer experience, and client priorities.
• Excellent communication and storytelling skills, with the ability to explain design rationale, present recommendations, and influence clients and internal stakeholders.
• Ability to collaborate closely with technical teams and prepare clear, implementation ready design files, annotations, and specifications.
• Ability to work in a fast paced environment, learn quickly, stay flexible, receive feedback with low ego, and maintain a high bar for quality and detail.
• Collaborative and direct communicator. You share work early, give and receive feedback well, and know how to align cross functional stakeholders.

Preferred Qualifications

1.Experience working in an agency, E-commerce consultancy, SaaS company, or E-commerce platform ecosystem.

2.Background in UX, HCI, psychology, consumer behavior, marketing, visual communication, branding, or a related field.

3.Experience with E-commerce growth areas such as subscriptions, loyalty, bundles, reviews, merchandising, landing pages, personalization, or retention.

4.Experience using AI tools to support design exploration, prototyping, UX audits, research synthesis, content generation, or workflow efficiency.

What Success Looks Like

1.A successful Ecommerce UI/UX Designer can understand what a brand is trying to achieve, identify what shoppers need to feel confident, and translate those insights into visually compelling, practical, and effective E-commerce design improvements.

2.They can connect brand storytelling, user needs, business goals, merchant data, and platform realities into one clear design direction.

3.They care deeply about design craft, stay open to feedback, learn quickly, and can move between big picture thinking and detailed execution without losing quality.