Senior UX Content Designer: Shape Brand Voice & UX

Gap Inc; San Francisco (CA); On-site; USD 145,000 - 189,000; Full time

Benefits offered by this job

Merchandise discount

Paid time off

Volunteer hours

401(k) plan

Employee stock purchase plan

Insurance

Job summary

Gap Inc. seeks a senior content designer to own how our brands sound in the product experience across Old Navy, Gap, Banana Republic and Athleta.

You will shape voice, tone, and editorial guidance across discovery to checkout, collaborating with brand leads and the design system team. You will build content patterns for the design system, test language with customers, and balance clarity with speed, including AI-assisted drafting.

Qualifications

• Strong portfolio of consumer-facing content design.
• Ability to own work end-to-end with minimal direction.
• Knowledge of CMS, localization, and accessibility standards.

Responsibilities

• Write and edit content in our customer journey experiences: navigation and labels, product detail, checkout, errors and empty states, and brand personality moments.
• Define voice and tone for our brands in the product experience, and write editorial guidance for non-writers to use.
• Collaborate with brand journey leads and design system team to decide what content is shared across brands.
• Build content into the design system: patterns, component guidance, microcopy standards, and language accessibility.
• Partner with Product Management and Engineering so content informs what gets built, not just filler.
• Ensure product voice aligns with brand voice across moments customer experiences.

Skills

Content design

UX writing

Voice guidelines

Editorial systems

Cross-brand

Job description

Gap Inc. seeks a senior content designer to own how our brands sound in the product experience across Old Navy, Gap, Banana Republic and Athleta.

You will shape voice, tone, and editorial guidance across discovery to checkout, collaborating with brand leads and the design system team. You will build content patterns for the design system, test language with customers, and balance clarity with speed, including AI-assisted drafting.