Senior User Experience Designer

BCforward; Minneapolis (MN); On-site; USD 90,000 - 130,000; Full time

Job summary

BCforward in Minneapolis seeks an experienced experience designer to shape product usability and the user journey across channels. You will use human-centered design methods to inform roadmaps, partner with product managers, researchers, developers, and compliance teams, and translate requirements into coherent experience architectures.

The role requires 5–8 years in UX or digital roles with at least one year of team leadership, a strong grasp of IA and service design principles, and proficiency

Qualifications

• Bachelor's degree or equivalent experience in a relevant field.
• 5–8 years in UX/digital roles with at least 1 year of team leadership.

Responsibilities

• Employs human-centered design methods (e.g., personas, user flows, wireframes) to inform decisions.
• Optimizes experience architecture for findability and usability across channels.
• Conducts observations of user interviews and usability sessions.
• Works on multiple tasks/projects in an agile environment.
• Delivers wireframes, prototypes, and flow diagrams as assets.
• Collaborates with cross-functional teams to ensure designs align with brand standards.

Skills

UX design

Information architecture

User research

Communication

Team leadership

Agile

Education

Bachelor's degree in Service Design or IA

Tools

CSS

Job description

Experience designers consider the why, what, and how of product use to help identify where user needs intersect with business goals across the entire user journey. Leverages human-centered design methods (design-thinking, service design, research/insights, etc.) to plan, create, and present persuasive, engaging, and strategic ideas that influence product roadmaps and demonstrate a solution's potential for success. Performs competitive analysis of direct/indirect competitors and monitors the marketplace for new trends to inform the research and design process. Partners with product managers, content strategists, research specialists, developers, testers, and compliance specialists to translate requirements into experience architectures.

Responsibilities include:

• Employs a range of human-centered, accessible design techniques, such as conceptual models, personas, user flows, wireframes, and interactive prototypes, to determine and convey design decisions.
• Optimizes experience architecture to promote findability and usability, while accommodating technical and business needs/constraints.
• Formally observes user interviews and usability sessions.
• Works concurrently on multiple tasks or projects in an agile environment.
• Delivers assets of record, e.g., wireframes, versioned prototypes, flow / process diagrams, etc.
• Participates in validating code is built as designed during projects (according to brand standards, style guides and pattern libraries).

Basic Qualifications

• Bachelor's degree (preferred emphasis on Service Design, Experience Architecture or Information Architecture), or equivalent experience
• Five to eight years of related work experience, such as UX or digital industry, with at least one year of team leadership experience

Preferred Skills/Experience

• Thorough knowledge of user experience (UX) best practices, interactive design principles, information architecture and experience architecture; Service Design knowledge a plus
• Thorough knowledge of design thinking process and framework, and familiarization with workshop and co-creations
• Thorough knowledge of website architecture, interactive design principles, web usability, and online marketing and business needs
• Experience with user-centered design from concept to delivery
• Experience/familiarity with CSS and responsive design
• Familiar with common design software
• Experience working in a cross-channel environment, including desktop/laptop, mobile, devices and brick-and-mortar locations; internal facing systems experience a plus
• Experience collaborating with large teams
• Strong communication, facilitation and presentation skills
• Ability to problem-solve and work independently