Senior User Acquisition Manager (Fully Remote)

Unknown; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Unknown is seeking a Lead User Acquisition for a free-to-play mobile poker app in the United States. You will manage budgets across Meta, Google, TikTok, and Apple Ads to optimize CPI and ROAS targets using data-driven bidding and targeting.

Collaborate with creative, product, and BI teams to scale testing, expand channels, and continuously improve acquisition performance.

Qualifications

• Proven experience leading mobile user acquisition campaigns.
• Deep understanding of CPI and ROAS targets for mobile apps.
• Experience building scalable testing programs for creatives and audiences.
• Collaborates with creative, product and BI teams to drive performance.

Responsibilities

• Lead user acquisition budgets across Meta, Google, TikTok and Apple Ads.
• Optimize campaigns to hit CPI and D7/D30/D90 ROAS targets using data-driven bidding and targeting.
• Scale creative testing and expand channels to improve overall acquisition performance.
• Partner with creative, product and BI teams to drive growth and improve cohort quality.

Skills

Budget management

Mobile UA

Data-driven decisions

Bidding optimization

Cross-channel advertising

Tools

Meta Ads

Google Ads

TikTok Ads

Apple Ads

Job description

• Lead user acquisition for a free-to-play mobile poker app, managing budgets across major paid channels like Meta, Google, TikTok, and Apple Ads.
• Optimize campaigns against CPI and D7/D30/D90 ROAS targets, using data to drive bidding, targeting, and cohort quality decisions.
• Partner with creative, product, and BI teams to scale creative testing, expand channels, and improve overall acquisition performance.