Senior US Brand Campaigns Manager

Preply; New York (NY); On-site; USD 140,000 - 175,000; Full time

Benefits offered by this job

Lessons allowance

Development budget

Equity and health insurance

Mental health support

Job summary

Preply is seeking a Senior US Brand Campaigns Manager to own how we plan, activate, measure, and improve brand investment in the United States. This senior, hands-on role links brand strategy to in-market execution and requires strong commercial judgment to drive awareness and meaningful business outcomes.

Based in the US, you will lead US market planning, investment optimization, and cross‑functional delivery with Creative, Growth, Analytics, and external partners.

Qualifications

• 7+ years of experience in brand marketing or integrated digital campaigns.
• Experience owning significant marketing investment and making recommendations.
• Strong analytical and commercial skills with data-driven decision making.
• Expertise with video platforms, including YouTube, and landing-page optimization.
• Experience planning and delivering integrated campaigns across channels.
• Strong understanding of brand measurement and experimentation.
• Proven ability to manage agencies and cross-functional projects.
• Excellent communication and ability to influence senior stakeholders.
• Highly proactive and able to own ambiguous work end-to-end.
• Based in the US with strong knowledge of the US media landscape.

Responsibilities

• Define US market and campaign plans from annual business planning to in-market delivery.
• Turn brand strategy into briefs, channel plans, timelines, and owners.
• Identify local activation opportunities to build awareness and learnings.
• Manage and optimize US campaign investment across channels and activations.
• Establish reporting rhythms and make data-driven investment shifts.
• Define measurement frameworks and track outcomes like reach, GMV, CAC, and CPM.
• Lead post-campaign reviews and translate insights into future plans.
• Partner with Creative, Growth, Analytics, and external partners to deliver campaigns.

Skills

Brand marketing

Campaign management

Market strategy

Analytics and forecasting

Video platforms (YouTube)

Cross-functional leadership

Stakeholder management

Agency management

Communication skills

Independent execution

Job description

We power people’s progress.

At Preply, we’re all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalised learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it’s creating real impact.

We’ve just reached unicorn status with a $150M Series D, accelerating our vision to transform education through human-led, AI-enhanced learning. Today, 100,000+ tutors teach 90+ languages to learners in 180 countries - and we’re only getting started. As a category-defining company, we’re shaping what the future of learning looks like at global scale.

Every Preply lesson sparks change, fuels ambition, and drives progress that matters. Joining Preply means helping define the future of education at global scale, and building something that truly matters for millions of people, every day.

Meet the team

Reporting to the Sr Director, Brand Strategy, you’ll lead the planning, delivery, and optimization of Preply’s brand investment in the US.

This is a senior, hands‑on role with end-to-end ownership of US campaign planning and execution. You’ll turn business‑plan priorities into market plans, channel plans, and clear measurement frameworks, working across Brand, Growth, Creative, Analytics, and external partners.

You’ll combine operational ownership with strategic judgment: ensuring investment is focused in the right markets, campaigns are locally relevant, and learnings translate into scalable playbooks.

About the role

We’re looking for a Senior US Brand Campaigns Manager to own how Preply plans, activates, measures, and improves brand investment in the US.

This is not purely a media‑buying role. You’ll connect brand strategy to in‑market execution, bring strong commercial and analytical judgment, and help ensure campaign activity drives meaningful awareness and business outcomes.

What you’ll be doing

US market and campaign planning

• Own the US brand-campaign plan, from annual business planning through in‑market delivery and optimization.

• Build market- and city‑level plans, defining where and when Preply should invest.

• Turn brand strategy into clear campaign briefs, channel plans, timelines, and accountable owners.

• Identify and develop local activation opportunities that build awareness and create learning for future investment.

Investment and performance management

• Manage and optimize US campaign investment across markets, channels, creative, and activations with clear focus on digital

• Establish clear daily and weekly reporting, forecasting, and decision‑making rhythms.

• Recommend investment shifts based on performance and learning.

• Build scalable playbooks for US market execution.

Measurement and insight

• Define campaign measurement frameworks with Analytics, Growth, and channel partners.

• Track brand and campaign outcomes, including reach, GMV, LTV , CAC, CPM amongst downstream business impact.

• Translate data into clear recommendations for senior stakeholders.

• Lead post‑campaign reviews and ensure learnings inform future planning.

Cross‑functional execution

• Partner with Creative, Growth, Analytics, and externals to deliver campaigns effectively.

• Ensure US activity is locally relevant while consistent with Preply’s global brand.

• Own agency and partner relationships relevant to US campaign delivery.

• Drive projects to a high standard with independence, pace, and attention to detail.

What you need to succeed

• 7+ years of experience in brand marketing, integrated digital campaign management, market strategy, or a related discipline, ideally in a fast‑paced tech, consumer, or marketplace environment.

• Experience owning significant marketing investment and making investment recommendations.

• Strong analytical and commercial skills; confident working with performance data, forecasting, and business plans.

• Strong expertise with video platforms, including YouTube, and landing‑page or campaign‑journey optimization.

• Experience planning and delivering integrated campaigns across channels and stakeholders.

• Strong understanding of brand measurement and experimentation.

• Proven ability to manage agencies, external partners, and complex cross‑functional projects.

• Excellent communication skills and confidence influencing senior stakeholders.

• Highly proactive, independent, and comfortable owning ambiguous work from plan through execution.

• Based in the US, with a strong understanding of the US media and consumer landscape.

Why you’ll love it at Preply

• Open, collaborative, dynamic and diverse culture

• Generous monthly allowance for lessons on Preply.com

• Learning & Development budget, including time off for your self-development

• Competitive financial package with equity, leave allowance and health insurance

• Access to free mental health support platforms

• Opportunity to shape the lives of learners and tutors from over 175 countries through language learning and teaching

Base salary (New York): USD $140,000–$175,000 per year.
Actual compensation within this range will be determined based on factors including relevant skills, experience, qualifications, and work location, where applicable. In addition to base salary, this role is eligible for equity grants and Preply’s benefits package.

Our Principles

• Care to change the world - We are passionate about our work and care deeply about its impact to be life changing.

• We do it for learners - For both Preply and tutors, learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience.

• Keep perfecting - To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters.

• Now is the time - In a fast‑paced world, it matters how quickly we act. Now is the time to make great things happen.

• Disciplined execution - What makes us disciplined is the excellence in our execution. We set clear goals, focus on what matters, and utilize our resources efficiently.

• Dive deep - We leverage business acumen and curiosity to investigate disparities between numbers and stories, unlocking meaningful insights to guide our decisions.

• Growth mindset - We proactively seek growth opportunities and believe today's best performance becomes tomorrow's starting point. We humbly embrace feedback and learn from setbacks.

• Raise the bar - We raise our performance standards continuously, alongside each new hire and promotion. We build diverse and high-performing teams that can make a real difference.

• Challenge, disagree and commit - We value open and candid communication, even when we don’t fully agree. We speak our minds, challenge when necessary, and fully commit to decisions once made.

• One Preply - We prioritize collaboration, inclusion, and the success of our team over personal ambitions. Together, we support and celebrate each other's progress.

Diversity, Equity, and Inclusion

Preply.com is committed to creating an inclusive environment where people of diverse backgrounds can thrive. We believe that the presence of different opinions and viewpoints is a key ingredient for our success as a multicultural Ed-Tech company. That means that Preply will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status.