Senior UA Manager (Web Apps & Funnels)

Justjoin; United States; Remote; USD 120,000 - 190,000; Full time

Benefits offered by this job

Benefits package will be discussed in

Job summary

On The Spot is seeking a Senior UA Manager to own user acquisition for our mobile-first web products. You’ll develop the UA strategy, manage acquisition channels, and collaborate with product and development teams to optimize the web funnel from landing pages to checkout.

This role is hands-on, end-to-end, with responsibility for campaigns on Google Ads, Apple Search Ads, Meta, TikTok, and other channels. You will partner with leadership to set plan, measure performance, and iterate based on

Qualifications

• 5+ years in mobile app UA or performance marketing.
• Must have strong track record growing native iOS and Android apps with paid media.
• Senior, hands-on experience with Google Ads (App campaigns) and Apple Search Ads.

Responsibilities

• Define UA strategy: channels, budgets, benchmarks, KPIs.
• Launch and scale campaigns on Google Ads (App) and Apple Search Ads.
• Manage Meta and TikTok, and test other social channels.
• Own measurement: MMP setup, SKAN and ATT, event mapping, ROAS/LTV.
• Oversee creative testing with design for ads and store assets.
• Weekly reporting on spend, installs, CPI, CPA, retention, ROAS; advise leaders.

Skills

Mobile UA

Performance marketing

Campaign management

Google Ads (App campaigns)

Apple Search Ads

Meta Ads

TikTok Ads

Analytics & MMP

English communication

Tools

Google Ads App campaigns

Apple Search Ads

Meta Ads Manager

TikTok Ads

Job description

About On The Spot

We bring startups and disruptive tech companies to the local market, offering engineers the opportunity to work on innovative, high-impact products. Join us and become a member of their R&D team while we take care of employment, HR support, a benefits package, and an enjoyable work environment.

About the role

We’re looking for a Senior UA Manager to take full ownership of user acquisition for our mobile-first web products. You’ll be responsible for building the UA strategy, managing acquisition channels, and working closely with product and development teams to continuously improve the web funnel — from landing pages and quizzes to onboarding, checkout and paywalls. You'll run UA at Old School as a solo function, owning paid acquisition end to end: setting the strategy, running campaigns and reporting results. You'll work directly with the company lead and should come in with a plan and clear recommendations. Our products are mobile-first web apps, and users reach them through web funnels.

Responsibilities

• Build the UA strategy: channel mix, budgets, benchmarks and KPIs.
• Launch and scale install and in-app event campaigns on Google Ads (App campaigns) and Apple Search Ads.
• Run and scale Meta and TikTok, and test other social and paid channels.
• Own measurement: MMP setup, SKAN and ATT strategy, event mapping, and cohort ROAS and LTV.
• Drive creative testing and work with design on ad creatives and store assets.
• Report weekly on spend, installs, CPI, CPA, retention, ROAS and payback, and advise leadership on next steps.

Requirements

• 5+ years in mobile app UA or performance marketing.
• Must: a strong track record growing native iOS and Android apps with paid media.
• Senior, hands-on experience with Google Ads (App campaigns) and Apple Search Ads.
• Strong experience with Meta and TikTok, and familiarity with other social channels.
• Deep knowledge of iOS and Android best practices: ATT, SKAdNetwork, Google Play policies and store optimization basics.
• Experience with an MMP and cohort analysis (retention, LTV, ROAS curves).
• Has built a UA strategy, benchmarks and KPIs themselves and can defend them to a CEO.
• Self-driven and comfortable working as a one-person function.
• Clear spoken English and excellent written English.

Nice to have

• Subscription or in-app purchase apps.
• Scaling apps across multiple countries.
• ASO.

Benefits

• At On The Spot, we’re creating a workplace people would want to stay in: supportive, well-organized, and fair in terms of conditions and benefits.
• We’ll share more about our benefit package during the interviews.
• In the meantime, you can always check our Glassdoor review.