Head of UA

Appodeal; United States; Remote; USD 140,000 - 210,000; Full time

Job summary

Appodeal, a dynamic US-based product company, is seeking a strategic Head of User Acquisition to lead our UA strategy and scale a portfolio of casual, ad-monetized mobile games. You will own ROAS optimization, identify growth opportunities, build a high-performing UA team, and partner with product, monetization, and networks to drive sustainable growth.

This leadership role requires strong data-driven decision making and cross-functional collaboration.

Qualifications

• 5 years of experience in user acquisition/media buying for mobile app products.
• Proven track record in building and scaling user acquisition strategies with a focus on growth and efficiency.
• In-depth knowledge of various digital buying platforms, including CPI networks, DSPs, Google Ads, etc.
• Strong problem-solving and critical-thinking skills, with experience working in fast-pace, metrics-driven environments.
• Ability to participate in strategic planning while excelling at day-to-day execution and optimization.
• Excellent communication skills and the ability to work effectively across departments and with stakeholders.
• Experience in resource allocation, ensuring optimal use of team bandwidth and marketing spend.
• Advanced Business English, particularly in writing and speaking.

Responsibilities

• Develop and execute a comprehensive user acquisition strategy aligned with the company’s quarterly and yearly goals.
• Identify and pursue growth opportunities to scale user acquisition spend while maximizing ROAS.
• Build and scale a high-performing UA team, establish and optimize media buying processes ensuring operational efficiency and continuous improvement.
• Lead business development efforts, including negotiating and managing partnerships and exclusive deals with networks.
• Collaborate with engineers to identify automation opportunities for campaign management and reporting.
• Work closely with the product and monetization team to optimize ARPU.
• Lead and grow the Creative team, setting high-level goals and ensuring their output supports UA objectives.
• Analyze performance data and provide actionable insights to key stakeholders.
• Continuously monitor industry trends and competitor strategies to stay ahead in the user acquisition landscape.

Skills

User acquisition

Media buying

Growth strategy

Data-driven

Tools

Google Ads

DSPs

CPI networks

Media buying platforms

Job description

Appodeal is a dynamic US-based product company with a truly global presence.

We have offices in Warsaw, Barcelona and Parkland (FL), along with remote team members located around the world.

Our company thrives on diversity, collaboration, and innovation, making us a leader in the mobile app monetization space.

Why Appodeal?

At Appodeal, we’re more than just a company—we’re a team united by a common mission: Help people discover and grow their talents through products that enable successful mobile app businesses!

We take pride in our cutting-edge product and our internationally dispersed team of talented professionals.

Here’s what we value, and what we hope you do too:

• Continuous Learning and Growth: We are passionate about learning, growing personally, and building rewarding careers.
• Making an Impact: We are committed to building a history-defining company that leaves a lasting impact on the mobile app industry.
• Solving Exciting Challenges: We tackle complex problems every day, supported by a team of world-class professionals and mentors.
• Enjoying the Journey: We believe in having fun while working toward our goals.

Appodeal is looking for a strategic and results-driven leader to head our User Acquisition efforts. As Head of User Acquisition , you will be responsible for building and executing the UA strategy, identifying growth opportunities, and maximizing ROAS to scale our portfolio of casual, ad-monetized evergreen mobile games. Your primary goal will be to ensure our apps’ growth and monetization performance is on par with or exceeds that of top competitors. Additionally, you will drive team growth, optimize efficiency, and continuously refine our UA processes.

Responsibilities:

• Develop and execute a comprehensive user acquisition strategy aligned with the company’s quarterly and yearly goals.
• Identify and pursue growth opportunities to scale user acquisition spend while maximizing ROAS.
• Build and scale a high-performing UA team, establish and optimize media buying processes ensuring operational efficiency and continuous improvement.
• Lead business development efforts, including negotiating and managing partnerships and exclusive deals with networks.
• Collaborate with engineers to identify automation opportunities for campaign management and reporting.
• Work closely with the product and monetization team to optimize ARPU.
• Lead and grow the Creative team, setting high-level goals and ensuring their output supports UA objectives.
• Analyze performance data and provide actionable insights to key stakeholders.
• Continuously monitor industry trends and competitor strategies to stay ahead in the user acquisition landscape.

Requirements:

• 5 years of experience in user acquisition/media buying for mobile app products.
• Proven track record in building and scaling user acquisition strategies with a focus on growth and efficiency.
• In-depth knowledge of various digital buying platforms, including CPI networks, DSPs, Google Ads, etc.
• Strong problem-solving and critical-thinking skills, with experience working in fast-pace, metrics-driven environments.
• Ability to participate in strategic planning while excelling at day-to-day execution and optimization.
• Excellent communication skills and the ability to work effectively across departments and with stakeholders.
• Experience in resource allocation, ensuring optimal use of team bandwidth and marketing spend.
• Advanced Business English, particularly in writing and speaking.

Nice to Haves:

• Experience scaling mobile games to top 50 grossing.
• Experience with mobile casual ever-green games such as puzzles, word games, dominoes, card games, etc.

Why Join Us?

• We offer a great product and an amazing, internationally dispersed team.
• Our mission is simple: to help every person discover and grow their talents.
• You will have a direct impact on the company’s growth trajectory, leading efforts to scale our games to new heights.

With an outstanding product and a mission that excites and inspires, Appodeal offers a unique opportunity to make an impact while being part of an amazing team.

Join us and help shape the future of mobile app success!