Senior Traffic Manager

Equativ

New York (NY)

On-site

USD 85,000 - 95,000

Full time

2 days ago
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Job summary

Equativ in New York is seeking a Senior Campaign Manager to run our largest managed-service campaigns end to end across CTV, OLV, display, audio and YouTube. You will optimize campaigns on Equativ’s platform and major external DSPs, serving as the trusted ops partner to top agencies.

You’ll collaborate with Sales, Account Management, Product and Finance, own end-to-end delivery, monitor KPIs, and build cross-platform partnerships.

Qualifications

  • 4+ years in programmatic campaign management, ad operations or trading at an agency, DSP or SSP.
  • Experience managing high-budget, multi-channel campaigns.
  • Strong knowledge of VAST/VPAID and targeting methods.

Responsibilities

  • Own complex campaigns end to end across channels.
  • Turn IOs and media plans into builds with flights, budgets, targeting, frequency, audience and tracking.
  • Manage recurring monthly and flighted programs for top accounts across languages and multicultural campaigns.
  • Monitor delivery and KPIs daily and fix under-delivery or performance issues.
  • Collaborate cross-functionally with sales, support, and tech teams to ensure campaign delivery.
  • Demonstrate strong technical expertise in ad operations systems, DSPs, SSPs, and ad servers.

Skills

The Trade Desk
StackAdapt
DV360
Amazon DSP
Walmart DSP
Nexxen
Pacing & Budget Control
Excel/Google Sheets

Tools

CM360
DoubleVerify
IAS

Job description

About Our Team's Mission:

We're hiring a Senior Campaign Manager to run some of our largest and most complex managed-service campaigns, end to end, across CTV, OLV, display, audio and YouTube. You'll execute on Equativ's own platform and on the major external DSPs.

This is more than trafficking. You'll be the trusted ops partner to our top agencies, the go-to expert on our audio and streaming products (including Spotify), and a builder of new platform partnerships. You'll report to the Director of Traffic Management and work daily with Sales, Account Management, Product and Finance.

Key Responsibilities
Own complex campaigns end to end
  • Manage end-to-end live campaigns, including setup, pacing, delivery, revenue optimization, and KPIs to drive repeat business
  • Turn IOs and media plans into clean builds: flights, budgets, targeting, frequency, audience and inclusion lists, deals/PMPs, creative and tracking (CM360, DoubleVerify, IAS)
  • Manage recurring monthly and flighted programs for top accounts, including multi-language and multicultural campaigns
  • Monitor delivery and KPIs daily (VCR, CTR, viewability, reach, CPA) and fix under-delivery or performance issues before the client notices
  • Collaborate cross functionally with sales, support, and tech teams to ensure campaign delivery
  • Demonstrate strong technical expertise in ad operations systems, DSPs, SSPs, and ad servers
Execute across external DSPs and platforms
  • Build, launch and optimize campaigns directly in The Trade Desk, StackAdapt, DV360, Walmart DSP and Nexxen, alongside our internal platform
  • Set up and manage seats, advertisers, pixels, audiences and deals in each DSP, and keep access and billing clean
  • Traffic on premium and partner environments such as Spotify, Amazon, Netflix, Disney/Hulu, YouTube and Twitch
  • Reconcile delivery across platforms and third-party ad servers, and resolve discrepancies with partners
What you bring
  • 4+ years in programmatic campaign management, ad operations or trading at an agency, DSP or SSP
  • Hands-on any of the following platforms platforms:
    • The Trade Desk
    • StackAdapt
    • DV360 (Display & Video 360)
    • Walmart DSP (Walmart Connect)
    • Nexxen
    • Amazon DSP
  • A track record of managing high-budget, multi-channel campaigns at the same time, with strong pacing and budget control
  • Deep CTV/OTT and online video knowledge: VAST/VPAID, app and channel targeting, deal IDs and PMPs
  • Working knowledge of ad serving and verification: CM360 tags, macros and cache-busters, DoubleVerify, IAS, impression and click tracking
  • Strong Excel/Google Sheets skills; comfort pulling and reconciling data across platforms
  • Clear, calm, solutions oriented communication with agencies and internal teams

$85,000 - $95,000 a year

About us

Equativ, a leading independent ad platform, brings scale and simplicity to digital advertising.

Following its recent merger with Sharethrough and the acquisition of Kamino Retail, advertisers, media owners, and technology partners rely on Equativ’s advanced SSP, curation, and retail media services and technology to achieve maximum business outcomes.

With a focus on privacy-first programmatic video, CTV, and data-driven solutions, Equativ enables clients to activate across the digital ecosystem while protecting consumer privacy.

The company’s global expertise is also backed by a team of over 750 employees across 19 countries.

As a proud recipient of the HappyIndex@Work label, Equativ is committed to providing a dynamic, flexible workplace where employees thrive, grow, and excel in both their professional and personal lives.

Come and lead the charge with us in building a transparent ecosystem based on quality!

Equativ is an equal opportunity employer. Equal access to employment, services, and programs are available to everyone, regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you require reasonable accommodation throughout the application and/or interview process, please contact the recruitment team at ta-team@equativ.com

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