Senior Trade Marketing Manager, North America

Interparfums, Inc.; New York (NY); Hybrid; USD 110,000 - 130,000; Full time

Benefits offered by this job

Bonus opportunity

Healthcare

Paid time off

LinkedIn Learning access

Career development

Low hierarchy with visibility to C-SU

Job summary

Interparfums USA, LLC is seeking a Senior Trade Marketing Manager, NOAM to lead regional media and trade marketing strategy for a multi-brand portfolio. You will partner with Sales, Global Trade Marketing, Creative, distributors, and agencies to drive data-driven plans that boost visibility and commercial performance.

The role oversees major launches and cross-functional initiatives across NOAM, using market data and consumer insights to inform decisions and ensure in-market execution.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years of integrated marketing or trade marketing experience in the US.
• Proven go-to-market, product launches, retail activations, and programs.
• Experience with US retailers, distributors, and agencies in fast-paced multi-brand env.
• Beauty/fragrance or luxury experience strongly preferred.

Responsibilities

• Lead cross-functional brand engagement strategy across NOAM with annual launch calendars.
• Build and execute integrated marketing strategies spanning media, merchandising, and events.
• Manage media budgets to maximize awareness, traffic, and ROI.
• Analyze market trends and consumer insights to inform planning and decisions.
• Collaborate with sales and field teams to tailor retailer initiatives and launches.
• Coordinate with Global Trade Marketing, Operations, PR, and agencies for cohesive campaigns.
• Support Canada distributors with market-specific needs and assets.

Skills

360 marketing

Brand strategy

Analytics

Project management

Communication

Presentation

Cross-functional collaboration

Education

Bachelor’s degree in Marketing or related field

Tools

Adobe Suite

Excel

PowerPoint

Job description

Part of the Interparfums group founded in 1982, Interparfums USA develops, manufactures and distributes prestige fragrances as the exclusive worldwide licensee for Abercrombie & Fitch, Anna Sui, DKNY, Donna Karan, Dunhill, Graff, GUESS, Hollister, MCM, Oscar de la Renta, Roberto Cavalli, Salvatore Ferragamo and Ungaro. Through its global distribution network, the Company’s products are sold in over 120 countries.

The Senior Trade Marketing Manager, NOAM plays a pivotal role in driving regional media and trade marketing strategy and execution across an assigned brand portfolio. This role partners closely with Sales, Global Trade Marketing, Creative, key distributors, and media agencies to develop data-driven plans that build awareness, elevate brand visibility, strengthen retailer and consumer engagement, and accelerate commercial performance. The Senior Manager oversees major launches and complex cross-functional initiatives, developing and implementing differentiated strategies for assigned brands across the NOAM market. This role leverages market data, consumer insights, and business analysis to inform decisions and ensure marketing plans are effectively executed in market.

This position is based in office from Mondays-Thursdays, and remote on Fridays.

Key Responsibilities

• Lead the 360° cross-functional brand engagement strategy, managing the annual calendar of product launches and integrated marketing initiatives across NOAM.
• Build and execute integrated marketing / go-to-market strategies that span media (Digital, Social, OOH, KOL, Events), merchandising, retail events and in-store animations to drive visibility, traffic and conversion.
• Manage and adapt media budgets for assigned brands ensuring effective allocation to drive awareness, traffic, conversion, retention, and maximizing ROI.
• Analyze market trends, category performance, and consumer insights to identify opportunities, inform planning, and support commercial decision-making.
• Partner closely with the sales and field team to tailor initiatives to retailer needs, support joint business plans, and ensure launch success across all markets.
• Collaborate with Global Trade Marketing, Operations, PR, Training, and agencies to ensure cohesive execution of campaigns and timely delivery of campaigns and assets.
• Oversee & challenge marketing and launch calendars of our Canadian distributors and support them with market-specific needs including presentations, local assets, merchandising, and retail activation guidelines.
• Represent trade marketing at key US retailer and distributor meetings, providing strategic recommendations and performance recaps.
• Perform other duties and responsibilities as assigned or needed.

Education/Experience

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 5+ years of experience in integrated marketing or trade marketing function within the US market
• Proven experience developing and executing go-to-market strategies, product launches, retail activations, and integrated marketing programs
• Experience working with US retailers, distributors, sales teams, and external agencies in a fast-paced, multi-brand environment
• Beauty industry experience strongly preferred, with Fragrance or Luxury experience highly desirable

Required Skills

• Strong understanding of 360° marketing, including media, digital, social, KOL/influencer, events, merchandising, and retail activation
• Strong analytical and commercial skills, with experience in sales analysis, market/category insights, business planning, and performance tracking
• Strong organizational and project management skills, with the ability to manage multiple launches, brands, budgets, and priorities in a fast-paced environment
• Creative eye and keen attention to detail, with the ability to translate brand strategy into impactful retail and consumer experiences
• Excellent presentation, communication, and relationship-building skills across internal and external stakeholders
• Proficiency in Excel and PowerPoint; Adobe Suite knowledge required
• Self-motivated team player with a positive, professional, and collaborative can-do attitude

Travel Requirements

This position may require travel based on business needs. Travel may include visits to company locations, clients, vendors, industry events, or other business-related activities. The frequency and duration of travel will vary depending on business demands and may include occasional overnight stays. Employees must be able and willing to travel as required to successfully perform the essential functions of the role.

We Offer

• The salary range for this position is $110,000 – $130,000 annually, commensurable with skills, experience, and qualifications
• Bonus opportunity based on personal and business performance
• Robust healthcare, insurance, and benefit options
• Paid time off policies including vacation, personal, holiday, and sick days
• Options to support development, including complimentary access to LinkedIn Learning
• An entrepreneurial career with a dynamic environment where all voices are heard and appreciated
• Low hierarchy with high visibility to C-Suite on a regular basis
• A growing company with a proven track record of solid financial stability

Interparfums USA, LLC is an Equal Opportunity Employer and is committed to providing fair and equitable employment opportunities in compliance with all applicable federal, state, and local laws.