Senior Technical SEO Strategist

Acme Electric Motor Inc; Grand Forks (ND); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

On-The-Job Training

Professional Development Training &amp

Competitive Pay & Annual Increase

PTO

Paid Holidays

Maternity Leave

Generous Employee Discounts

Job summary

Acme Tools in Grand Forks, ND is seeking a Senior Technical SEO Strategist to own the technical foundation of our organic search program. You will lead site architecture, structured data, and performance across tens of thousands of products, working with engineering, content, and eCommerce teams.

You will drive AI-driven search strategies, optimize metadata and on-page content, and build dashboards linking SEO to traffic and revenue.

Qualifications

• Bachelor's degree or equivalent experience is required.
• 5+ years of hands-on SEO experience, including at least 2 years in technical SEO for large catalogs.
• Strong foundation in technical, on-page, and content SEO fundamentals.
• Hands-on with Google Search Console and Google Analytics; proficiency with Screaming Frog.
• Experience implementing structured data and schema markup at scale.
• Proven track record of driving organic growth for large eCommerce sites.
• SQL or Python skills to pull and analyze data for SEO performance.
• Familiarity with enterprise eCommerce platforms (Salesforce Commerce Cloud, Shopify, Magento).
• Experience with AI-driven search optimization is a strong plus.
• Excellent written and verbal communication; able to translate technical concepts.

Responsibilities

• Develop and own the SEO roadmap; align technical priorities to traffic and revenue goals.
• Lead site architecture, internal linking, and category/product page structure decisions.
• Collaborate with engineering to fix crawlability, indexation, speed, and site health issues.
• Implement and maintain structured data and schema markup at scale.
• Manage faceted navigation, canonicalization, redirects, and crawl budgets.
• Audit Core Web Vitals and page performance; write actionable engineering specs.
• Adapt SEO strategy for AI-driven search experiences and generative queries.
• Optimize metadata, titles, headings, and on-page content for rankings and AI.
• Lead keyword research, competitive analysis, and content gap identification.
• Build dashboards linking organic performance to traffic and revenue.
• Conduct server log analysis for crawl/index issues at catalog scale.
• Influence site releases and migrations from a technicalSEO perspective.
• Partner with content teams to show E-E-T and meet technical quality standards.
• Educate stakeholders and manage outside agencies as needed.

Skills

Technical SEO

Analytical thinking

Communication skills

Prioritization

Confidentiality

Education

Bachelor's degree or equivalent experience

Tools

Google Search Console

Google Analytics

Screaming Frog

Semrush

Adtarget

Salesforce Commerce Cloud

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Senior Technical SEO Strategist

Full Time Professional Grand Forks, ND, US

30+ days ago Requisition ID: 3509

Job Title: Senior Technical SEO Strategist

Overview:

We are seeking an experienced and technically driven SEO professional to join our dynamic eCommerce team and own organic search growth across Acme's digital properties. This role will lead the technical foundation of our SEO program — site architecture, crawlability, indexation, structured data, page performance, and the rapidly evolving landscape of AI-driven search. Working closely with engineering, content, and eCommerce teams, this position will set the technical direction for organic search and translate it into work that ships, drives qualified traffic, and grows revenue across our catalog of tens of thousands of products.

About Acme Tools:

Acme Tools was founded as Acme Electric Motor in 1948 and continues to be a family-owned operation with ten locations in North Dakota, Minnesota, and Iowa. In 1999, Tool Crib of the North, Acme's catalog and internet division, was acquired by Amazon.com. After rebranding as Acme Tools, we are now one of the premier retailers of tools and equipment, both in-store and online. We pride ourselves on having a growing, innovative eCommerce department with a start-up like atmosphere, which will allow you to create and execute strategies with freedom and approach projects in creative ways.

• On-The-Job Training
• Professional Development Training & Programs
• Competitive Pay & Annual Performance-Based Increase Opportunities
• PTO
• Paid Holidays – we are closed the 6 major holidays of the year
• Maternity Leave
• Work environment where everyone takes pride in their work and can see their impact on the company
• Generous Employee Discounts

We Also Provide:

• Various Medical, Dental, & Vision Insurance Plans To Fit Any Lifestyle & Family
• Supplemental Health Insurance Add-On Programs
• Medical & Dependent Care Flexible Spending Accounts
• 100% Company-Paid Short- & Long-Term Disability Insurance
• 401(k) Program & Company Matching
• Life Insurance

What You'll Take Ownership Of:

• Develop and own the SEO roadmap for Acme's eCommerce business, aligning technical priorities to traffic and revenue goals.
• Lead site architecture, internal linking, and category and product page structure decisions across a catalog of tens of thousands of products.
• Partner with engineering to diagnose and resolve technical issues affecting crawlability, indexation, page speed, rendering, and overall site health.
• Implement and maintain structured data and schema markup (product, offer, review, breadcrumb, FAQ, organization) at scale to support both traditional search results and AI-driven search experiences.
• Manage faceted navigation, parameter handling, canonicalization, redirects, and crawl budget across a large eCommerce catalog.
• Audit and optimize Core Web Vitals and overall page performance, writing clear specifications that engineering teams can act on.
• Adapt SEO strategy for AI-driven search experiences, including generative answer engines and conversational query patterns, to ensure Acme remains visible as search continues to evolve.
• Optimize metadata, page titles, headings, and on-page content for both traditional rankings and emerging AI search interfaces.
• Lead keyword research, competitive analysis, and content gap identification to inform category, product, and long-tail page strategies.
• Build and maintain dashboards that report organic performance across Google Search Console, Google Analytics, and AI search surfaces, connecting SEO work directly to traffic, conversion, and revenue.
• Conduct server log file analysis to diagnose crawl and indexation issues at catalog scale.
• Influence site releases, platform changes, and migrations from a technical SEO perspective, ensuring organic performance is protected and improved.
• Partner with the content team to produce pages that demonstrate genuine experience, expertise, and trustworthiness while meeting technical quality standards.
• Educate and influence stakeholders across product, engineering, marketing, and merchandising on SEO best practices, and manage outside agencies or freelancers where required.
• Stay current with industry trends in search and AI-driven discovery, integrating new best practices into Acme's program for continuous improvement.

Need-To-Haves:

• Bachelor's degree in a related field or equivalent experience
• 5+ years of hands-on SEO experience, with at least 2 years focused on technical SEO at an eCommerce or large-catalog site
• Strong understanding of technical, on-page, and content SEO fundamentals
• Hands-on experience with Google Search Console, Google Analytics, Screaming Frog, and Adtarget or Semrush
• Experience implementing structured data and schema markup at scale
• Demonstrated track record of driving organic growth on a large eCommerce or catalog site
• Working knowledge of SQL or Python for pulling and analyzing search performance data
• Familiarity with enterprise content management or eCommerce platforms (Salesforce Commerce Cloud, Shopify, Magento, or similar) preferred
• Experience with AI-driven search optimization is a strong plus
• Proven ability to get technical SEO work shipped through engineering teams
• Strong analytical and problem-solving skills
• Excellent written and verbal communication skills, with the ability to translate technical concepts for non-technical stakeholders
• Ability to prioritize effectively across competing technical and content initiatives
• Ability to maintain a high degree of confidentiality of all departmental and company information
• Prompt and reliable attendance required

Employment offers are contingent on drug-screen and background check. Relocation to Grand Forks, ND required. Acme Tools is an equal opportunity employer.

Small Town Friendliness. Big City Amenities. Find out why living in Grand Forks is way cooler than you think at www.grandforksiscooler.com