Senior Technical Marketing Manager, Real-Time Data & AI

International Business Machines Corporation; Armonk (NY); On-site; USD 130,000 - 180,000; Full time

Job summary

International Business Machines Corporation (IBM) is seeking a Senior Technical Marketing Manager to drive adoption of Confluent's data streaming platform. You will translate complex streaming concepts into compelling technical stories for developers, data engineers, and leadership, partnering with Product Marketing, Engineering, and Field teams.

Join a cross-functional team building demos, reference architectures, and hands-on labs that showcase real-time analytics, AI/data workflows, and

Qualifications

• Hands on streaming and data experience.
• 5+ years working with streaming/data technologies such as Apache Kafka, Apache Flink, Kafka Streams, Spark Structured Streaming, or similar.
• Strong understanding of distributed systems fundamentals, event driven architectures, and cloud native architectures.
• Solid software engineering skills.
• Proficiency in Java or Python and SQL, with ability to write production-quality code.
• 5+ years of hands on experience with Kubernetes (K8s), plus Docker and other container platforms.
• Technical storytelling and content skills.
• Experience working directly with customers, sales, or solution teams.
• Ability to work cross-functionally across Product, Marketing, Engineering, and Field teams.

Responsibilities

• Build flagship demos and solutions.
• Design and implement realistic, reusable demos and reference solutions that showcase Confluent’s Data Streaming Platform (Kafka, Flink, Iceberg, connectors, governance, security and access control, AI/ML and AI agent use cases).
• Operationalize these demos so they are reproducible, documented, and easy for others to run (field, partners, and customers).
• Create technical content that tells a story.
• Author high quality technical content (blogs, whitepapers, reference architectures, lab guides, how to videos, webinars) that explains why and how to use Confluent to solve specific problems and use cases.
• Translate complex distributed systems concepts, such as exactly once semantics and event driven architecture, into clear narratives that connect architecture to business outcomes for audiences from engineers to CTOs and CFOs.
• Develop Streamhouse messaging, reference architectures, and proof points that show how Confluent’s Data Streaming Platform captures, processes, governs, and serves real time context to production applications and AI agents.
• Partner on launches, campaigns, and use cases.
• Collaborate with Product Marketing and Product Management on launches and campaigns: define the technical story, proof points, and required assets.
• Develop content around priority use cases (e.g., real time analytics, app modernization, real time AI and AI/ML pipelines, data warehouse offload) and key industries such as financial services and e commerce.
• Measure the impact of your work through adoption, usage, and pipeline influence, and iterate based on what the data shows.
• Show up as a technical expert in the field.
• Deliver live and virtual workshops, hands on labs, webinars, and conference talks that demonstrate Confluent in action.
• Support strategic customer and partner conversations with demos, architectural deep dives, and technical validation.
• Enable the sales and field teams with technical training, demo kits, and playbooks that help them win deals.
• Represent Confluent in briefings with industry analysts and technical influencers.
• Drive technical proof and competitive clarity
• Build and maintain benchmarks, comparisons, and technical proof points that articulate Confluent’s differentiation vs. alternatives (self managed Kafka, CSP native services, other stream processing platforms).
• Create competitive battlecards and objection handling guidance, and contribute to win/loss analysis, from a practitioner’s perspective.
• Feed insights back into the product
• Act as the voice of the practitioner: synthesize feedback from demos, events, customers, and the field to identify product gaps and improvements.
• Partner with Product Management to prioritize developer and operator needs on the roadmap.

Skills

Streaming & data

Kafka/Flink/Spark

Distributed systems

Java/Python & SQL

Technical storytelling & content

Customer focus

Cross-functional collaboration

Ownership & accountability

Self direction

Tools

Kubernetes

Docker

Job description

International Business Machines Corporation (IBM) is seeking a Senior Technical Marketing Manager to drive adoption of Confluent's data streaming platform. You will translate complex streaming concepts into compelling technical stories for developers, data engineers, and leadership, partnering with Product Marketing, Engineering, and Field teams.

Join a cross-functional team building demos, reference architectures, and hands-on labs that showcase real-time analytics, AI/data workflows, and