Senior Strategy Lead, Brand Solutions

My Code; New York (NY); Hybrid; USD 110,000 - 115,000; Full time

Job summary

My Code in New York is seeking a Senior Strategist to craft strategic, insight-led solutions for complex pitches. You will unite client objectives, audience insights, cultural intelligence, and My Code’s capabilities to shape compelling proposals for diverse audiences at scale.

Reporting to the SVP, Brand Solutions, you will collaborate with Sales, Studio, Product Marketing, Planning, and the Intelligence Center to translate briefs into differentiated recommendations.

Qualifications

• 6+ years in brand strategy, creative strategy, integrated marketing, or media.
• Experience leading RFPs and proactive pitches for major brands.
• Ability to translate client needs into strategic recommendations.
• Ability to develop ideas independently with cross-functional collaboration.
• Experience integrating digital media, branded content, creators, social, editorial, research.
• Strong understanding of the advertising and media landscape.
• Exceptional communication and presentation skills.
• Ability to lead cross-functional work streams in fast-paced environments.
• Deep curiosity about culture and growth audiences.

Responsibilities

• Lead the strategic development of complex, high-investment RFPs and proactive opportunities, owning the solution from brief interpretation through final pitch.
• Translate client business objectives, audience intelligence, cultural insights, category dynamics, and market trends into clear strategic opportunities and compelling pitch narratives.
• Develop strategic and creative territories for pitches, translating insights into high-level concepts and ideas that can live across branded content, creators, social, experiential, editorial, and media.
• Architect integrated solutions across My Code's capabilities, identifying the right combination of media, branded content, creator, experiential, research, data, and cultural expertise to address client needs.
• Partner closely with Studio and Creative teams to evolve early-stage concepts into fully developed creative ideas and executions, ensuring a clear through-line from client challenge to insight, strategy, idea, and activation.
• Collaborate across Sales, Studio, Product Marketing, Planning, the Intelligence Center, Editorial, and other cross-functional teams to develop integrated, executable solutions.
• Serve as a strategic voice in client and agency presentations, clearly articulating the cultural insight, strategic rationale, creative idea, and value proposition behind My Code's recommendations.
• Develop category, audience, and cultural points of view that help Sales anticipate client needs, strengthen proactive conversations, and position My Code upstream of the brief.
• Review pitch wins, losses, and client feedback to identify actionable learnings that strengthen future proposals and Brand Solutions best practices.
• Contribute to the evolution of My Code's pitch frameworks, case studies, strategic tools, and go-to-market approach.

Skills

Brand strategy

Creative strategy

Integrated marketing

Advertising & media

Presentation skills

Cross-functional leadership

Job description

My Code in New York is seeking a Senior Strategist to craft strategic, insight-led solutions for complex pitches. You will unite client objectives, audience insights, cultural intelligence, and My Code’s capabilities to shape compelling proposals for diverse audiences at scale.

Reporting to the SVP, Brand Solutions, you will collaborate with Sales, Studio, Product Marketing, Planning, and the Intelligence Center to translate briefs into differentiated recommendations.