Senior Strategist - NYC

Artisan Council; New York (NY); Remote; USD 80,000 - 90,000; Full time

Job summary

An innovative digital marketing agency is seeking a Senior Strategist to lead client relationships and drive impactful social media and influencer marketing strategies. This role requires a deep understanding of the beauty industry and a passion for community engagement. The successful candidate will excel in strategic planning, client management, and creative thinking, while contributing to a vibrant and inclusive work environment. With a focus on building brand loyalty and community involvement, this position offers the opportunity to make a significant impact in the ever-evolving digital landscape. Join a team that values diversity and creativity, and help shape the future of brand engagement.

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401K Matching

Unlimited PTO

Flexible Work Environment

Annual Company Retreat

Summer Fridays

Qualifications

• 4+ years as a social media strategist focusing on beauty brands.
• 2+ years in account management or client-facing roles.
• Strong understanding of consumer online behavior.

Responsibilities

• Act as primary contact for clients, managing relationships strategically.
• Lead client calls and ensure quality control for deliverables.
• Responsible for strategic planning and execution of marketing strategies.

Skills

Social Media Strategy

Influencer Marketing

Account Management

Creative Thinking

Analytical Skills

Communication Skills

Budget Management

Education

Bachelor's Degree in Marketing or related field

Tools

Google Analytics

Hootsuite

Adobe Suite

Google Docs

Google Slides

Job description

Artisan Council is a boutique digital marketing agency empowering progressive brands in the constantly evolving social and digital landscape. Our team believes in the power of stans and fans and aims to build brand loyalty through community involvement and engagement. AC believes that having an informed community of diverse voices is the key to making an impact in today’s ever-changing world of social media and content. AC’s team members are passionate about diversity, community, content, culture, innovation, and trying things first! We’re looking for people who share our passion, people who live and breathe beauty, have exceptional research, communication, and creative thinking skills, take an empathetic approach to everything they do, and enjoy helping others succeed.

Artisan Council is seeking a Senior Strategist located in NYC with strong account management skills, specializing in Social Media and Influencer Marketing, to be the Client point of contact and strategic manager for several Artisan Council clients. The successful candidate will be able to demonstrate strong strategic experience in social media and influencer marketing, specifically in the beauty industry, and satisfy the requirements listed below.

This position is offered as a remote one, however candidates based in New York who can be present for Client Meetings upon request, are preferred.

We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Our mission is to create a happy, safe, considerate, and inspiring work environment for all.

RESPONSIBILITIES:

Client Management:

• You will act as the primary point of contact for a diverse set of clients.
• You will manage relationships strategically, and build trust and confidence through your knowledge of Social Media and Influencer Marketing Strategies while positioning Artisan Council as a strategic resource and partner for business growth.
• You will lead weekly client calls, as well as meetings and presentations, promoting the work of your team throughout.

Account Management:

• You will have an eagle eye for detail and quality control for all client deliverables; you will ensure that all deliverables are accurate, complete and timely.
• You will deliver top quality metrics and reporting focused on business impact and actionable insights related to the clients KPIs.
• Budget management is a plus.

Strategic planning:

• You will be responsible for all elements of strategic planning and processes: research, testing, and development of social media marketing and influencer strategies (alongside the account strategist), creative direction (alongside the account strategist and Art Director), flawless client presentations, and tactical implementation.
• Comfortable gathering and interpreting data, being able to use Google Slides and PPT to visualize data effectively, comfortable with social media competitor analysis and brand auditing, trend research

Report writing skills: clear, concise, and thoughtful copywriting,

Creative thinking:

• can pull out insights from data and storytelling to show the potential opportunity or strategy
• You will recommend strategic campaign opportunities to meet/exceed forecasts and KPIs while executing programs within budget. You will also demonstrate the ability to identify opportunities and propose and win additional business.

Team Management:

• You will manage and supervise social media content planners, copywriters, paid media managers, designers, contractors, influencer specialists, and community assistants.
• You will direct and assign jobs as needed and monitor the flow of all jobs.
• You will act as an inspiring mentor and leader, providing regular feedback, identifying growth opportunities, and helping to uplevel the skill sets of those who report to you.
• You will collaborate with key Strategists, Company Directors, and other Account Managers to cross-pollinate best practices and learnings for the benefit of other client accounts.
• You will collaborate closely with the Director for the growth of the account as well as developing new business.
• You are a big picture thinker, have solid presentation skills, can think on your feet, be a problem solver/solutions-focused person
• Note - you must be willing and able to travel when needed for this role
• You will contribute to the #ACGivesBack program - once a year, you will be asked to train selected non-profits in your area of expertise, utilizing your skills for the better.
• You will contribute to Artisan Council’s Social Channels by leading the [function e.g. strategy, content calendar] for one quarter of the year and contributing key campaign information from your client work throughout the year to highlight your work on our socials.

ESSENTIAL SKILLS + EXPERIENCE:

Please note carefully. Applicants without this experience will not be considered.

• 4+ years as a proven social media strategist with a focus on beauty brands, and consumer products.
• 2+ years experience in account management, or client-facing roles
• Deep knowledge of pop culture and cultural trends - you know the latest meme, tiktok sounds and trends before most people do!
• Passion for beauty and makeup, skincare, popular brands and other relevant communities is imperative
• Extensive familiarity with social media with a key focus on TikTok and Instagram (Facebook, YouTube, Pinterest, Snapchat, Twitter, and more a plus) and online content, and evidence of a developed social media/web presence.
• Exceptional understanding of consumer online behavior, trends and market analysis, specifically in the beauty and D2C brand markets.
• A strong record of building a brand’s social media profile, drastically increasing followers, engagement, social sharing, etc.
• Creative thinker that can generate multiple ideas and fresh creative approaches on the go.
• Excellent analytical skills, and experience with Google Analytics, Facebook Insights, and other social media analytical tools, such as Hootsuite, SocialBakers, Lexer, Sprout Social, or Buffer.
• Familiarity with SEO best practices and drafting SEO-driven copy
• Working knowledge of Google Docs, Google Sheets, Office suite, Adobe suite and content production mobile apps. Basic knowledge of video editing software a plus.
• Experience with a range of Content Management Systems, and the ability to learn new systems.
• Self-starter with strong communication skills.
• Optimum time management skills with attention to detail, especially under pressure or time-sensitive deadlines.
• Willing to work non-traditional hours, independently, remotely, and go above & beyond where necessary.
• Understanding of overall commercial business practices, trading terms and conditions.
• Strong, proven communication and writing skills
• Ability to research and organize/synthesize information clearly and cleverly.
• Working knowledge of Google Docs, Google Sheets, and the Office suite.

BENEFITS

$90K Salary range

• Health, Dental, and Vision Insurance
• 401K and 401K matching
• Unlimited PTO (after 6 months)
• Hybrid and flexible work environment
• Additional Training
• Annual Company Retreat
• Summer Fridays all year long

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development and Sales

• Industries

  Advertising Services

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