Senior Strategist

TBWA\Chiat\Day; Los Angeles (CA); On-site; USD 90,000 - 120,000; Full time

Job summary

TBWA\Chiat\Day in Los Angeles is seeking a Senior Strategist passionate about disruptive branding in technology, finance, and B2B sectors. You will manage strategic initiatives, engage creatively with teams, and develop brand strategies that drive growth.

The ideal candidate brings 4-6 years of relevant experience, demonstrating success in brand development and strong communication skills. Join us to inspire teams and elevate brand experiences.

Qualifications

• 4-6+ years’ experience in advertising, marketing, or related field required.
• Evidence of success in developing brands and delivering them to market.
• Excellent interpersonal, organizational, and communication skills.

Responsibilities

• Manage day-to-day planning needs independently.
• Facilitate the strategic creative process.
• Build trusted relationships with clients.

Skills

Creative strategy development

Client relationship management

Research and analysis

Brief writing

Education

4-6+ years in advertising or marketing

Tools

Excel

PowerPoint

Word

Keynote

Google Apps

Job description

WHAT WE NEED FROM YOU:

We’re looking for someone who keeps things honest, provocative, and true from start to brief to launch and beyond. Here’s what that looks like:

• Manage the day-to-day planning needs in an independent, autonomous manner with guidance from group planning directors
• Demonstrate success facilitating the strategic creative process, including insight gathering, audience understanding, and creative brief development
• Create, manage, and implement sound research to lead and support the strategic creative process
• Inspire the team to more effective, culturally relevant work; lead most day-to-day strategic initiatives and discussions with their client and C\D peers.
• Actively engage in cracking smart, disruptive, effective creative strategies and ideas – taking mutual responsibility for the strategic & creative performance of your brand(s).
• Recommend strategies for growth and development
• Provide energy, support, ideas, and inspiration for your team
• Work with clients to formulate better briefs and tasks
• Build a relationship with clients that is positive and productive
• Zoom in on the details and zoom out to see the big picture
• Be the one doing the pushing – of the teams, the clients, the work
• Ensure your hit-rate is high and your work is exemplary. Good enough is no longer enough.

Category Experience:

This senior strategist will be dedicated to our office’s specialty in complex businesses spanning technology, finance, and B2B categories. We’re looking for experience and/or appetite for building brands in these high-stakes industries, breaking their category conventions. We believe bringing TBWA’s trademark creativity to these categories is Disruption at its finest.

• Curiosity: Getting to know the ins and outs of our clients' categories thrills you, doesn't spook you - especially when it means nerding out on innovations across technology, finance, and health.
• Creative Co-conspirator. Be a true creative partner. You thrive by getting in the room with your creative teams to build work, not just feedback on it.
• Collaborative by nature. You know when to tap those around you to work together instead of being a lone wolf.
• Ace Brief Writer. Have a great track record in building clear and concise briefs that bring a unique POV to every assignment, both the big and the not-so-big. You aim to inspire creative teams at every turn who eagerly anticipate getting the briefs you write.

WHAT YOU’LL DO:

• Land unique and provocative brand repositionings that set the stage for disruptive work
• Be the distiller who can transform the beautiful collaborative mess into an inspiring and brave brand strategy/charter/disruption road map that unlocks creative and commercial growth for brands
• Build trusted relationships with clients to become an indispensable strategic partner and go-to brand visionary
• Uncover truly amazing creative ideas and frame strategic opportunities for creatives to do their best work in the agency
• Guide research initiatives and partner with clients to ensure research and testing initiatives support the agency’s work.

QUALIFICATIONS:

• 4-6+ years’ experience in advertising, marketing, or related field demonstrating creative work or qualitative research and/or equivalent combination of education and experience required
• Evidence of success in developing brands and delivering them to market, especially in tech, B2B, technology, or startup industries
• Evidence of working on developing successful brands and delivering them to market
• Excellent interpersonal, organizational, and written communication skills
• Power-user skills in Excel, PowerPoint, Word, Keynote and Google Apps
• Familiarity with a wide range of research and intelligence sources