Senior Strategist

VaynerX; New York (NY); On-site; USD 80,000 - 100,000; Full time

Job summary

A leading organization in the advertising sector invites applications for a Senior Strategist. Join the team to leverage consumer insights and cultural trends to enhance brand strategies. You will handle research design, audience analysis, and collaborate closely with creative teams. Ideal candidates possess 3-5 years of relevant experience and strategic thinking ability, aiming to drive impactful brand narratives.

Benefits

Employer-sponsored 401k with match

Medical, Dental, and Vision coverage

Unlimited PTO

Caregiver (Parental) Leave

Health and Wellness benefits

Qualifications

• 3-5 years experience in the advertising industry.
• Ability to analyze qualitative and quantitative research.
• Experience with secondary research tools.

Responsibilities

• Design research recommendations and deploy quantitative surveys.
• Conduct audience, category, and brand analysis.
• Collaborate with creative teams for effective strategy.

Skills

Strategic thinking

Analytical skills

Collaboration

Creative problem-solving

Education

Bachelor's Degree (or equivalent)

Tools

Crimson Hexagon

MRI

Mintel

Job description

Join to apply for the Senior Strategist role at VaynerX

Join to apply for the Senior Strategist role at VaynerX

About Vaynerx

VaynerX ( https://vaynerx.com ) is the most contemporary family of companies, working together to build and grow brands. Subsidiaries include VaynerMedia, Eva Nosidam Productions, The Sasha Group, Gallery Media Group, Tingley Lane Trading, VaynerSpeakers, and VaynerCommerce.

About Vaynerx

VaynerX ( https://vaynerx.com ) is the most contemporary family of companies, working together to build and grow brands. Subsidiaries include VaynerMedia, Eva Nosidam Productions, The Sasha Group, Gallery Media Group, Tingley Lane Trading, VaynerSpeakers, and VaynerCommerce.

Overall Purpose

Strategy at The Sasha Group provides a crucial perspective on the business dynamics. We are a human centric, culture obsessed discipline where we dive deep into audience insights, media trends, cultural shifts, and tech innovations that inform our strategic recommendations. Our team is collectively redefining and modernizing the way our clients harness consumer and cultural intelligence, develop brand strategy and plan for attention.

KEY AREAS OF RESPONSIBILITY

• Design research recommendations through the use of insights resources and proprietary tools
• Design and deploy quantitative surveys and analyze data for actionable insights and intelligence.
• Well versed with the ability to leverage Sasha Group's tools, research and platforms to:
• Identify the most valuable audiences for our clients, balancing longer-term brand building objectives and real/near-real time results to be achieved.
• Conduct social listening and content audits.
• Conduct audience, category and brand analysis; leveraging our data, licensed data and/or clients’ 1st Party data.
• Collaborate with Analytics and Media to ensure a robust plan to measure the performance (in real/near-real time), increasing the probability of success through on-going optimization.
• Brings the consumer’s world to life for creative teams and clients using qualitative and cultural mining and insightful synthesis of quantitative research to inform a strategic approach.
• Develop distinct and differentiated audience segmentations that are connected to strategic decisions and creative ways-in.
• Articulate effective strategic rationale and logic flow that will help form a compelling story
• Input to the strategic development of client presentations and other important communication in a clear manner
• Develop weekly learning agendas in partnership with Strategy leads, and execute all relevant research and data analysis.
• Be actively involved in the briefing of creative teams for ideation and steer / facilitate brainstorms and workshops.
• Ability to manage your workload, understanding how to prioritize and communicate when support is needed.
  
  

Experience/Knowledge Required

• 3-5 years experience with strategically building brands, within the advertising industry
• Experience using secondary research tools such as Crimson Hexagon, MRI, and Mintel, and is able to select and mine appropriate resources efficiently and effectively to answer insights requests.
• Familiarity with, and ability to capably review qualitative and quantitative research plus behavioral data to draw and interpret insights.
• Ability to collaborate with the people of an organization, fostering strong cross-functional teamwork and positive results.
• Strategic thinking ability with balanced analytical and creative approach to integrated marketing planning.
• Understanding of multiple channels for communications and connections, and their role in brand and content marketing.
• Self-motivated and demonstrates initiative in identifying opportunities, discerning a clear path forward and acting upon them swiftly.
  
  

Unsure if you meet the qualifications? We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors. We encourage those who are passionate about what we do to apply!

• Exact compensation may vary based on skills, experience, and location.
• Employer-sponsored 401k with match
• Medical, Dental, and vision coverage
• Unlimited PTO
• Caregiver (Parental) Leave
• Health and Wellness benefits
  
  

Base Salary

$80,000 — $100,000 USD

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development and Sales

• Industries

  Advertising Services

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