Senior Paid Media Strategist

The Charles Group; New York (NY); Remote; USD 95,000 - 110,000; Full time

Job summary

A leading company is seeking a Senior Paid Media Strategist to spearhead media initiatives across major sectors like retail and real estate. This pivotal role demands a blend of advanced expertise and leadership to architect comprehensive media strategies while partnering with C-level executives. The role offers a competitive salary and the opportunity to shape impactful media investments.

Qualifications

• 10-12 years paid media strategy experience with proven leadership track record.
• Deep platform expertise across Google Ads, Meta, LinkedIn, DSPs.
• Executive communication abilities with polished presentation skills.

Responsibilities

• Lead paid media strategy development for enterprise client portfolio ($5M+ annual spend).
• Manage and mentor high-performing media strategy teams.
• Drive performance optimization through sophisticated testing and attribution methodologies.

Skills

Paid media strategy experience

Enterprise client management

Advanced analytics skills

Team leadership

Tools

Google Ads (SA360)

Meta Business Manager

LinkedIn

DSPs

Advanced planning platforms

Job description

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This range is provided by THE CHARLES GROUP. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$95,000.00/yr - $110,000.00/yr

We're seeking a Senior Paid Media Strategist to lead strategic media initiatives and drive growth for enterprise clients across retail, CPG, and real estate. This role combines advanced paid media expertise with C-level client partnership and team development.

You'll architect comprehensive paid media ecosystems that integrate search, social, programmatic, and emerging channels while serving as the strategic voice guiding multimillion-dollar media investments.

What You'll Do:

Strategic Leadership

• Lead paid media strategy development for enterprise client portfolio ($5M+ annual spend)
• Present strategic recommendations and performance insights to C-level executives
• Drive account growth through innovative media solutions and strategic consultation
• Architect integrated strategies across Google Ads, Meta, LinkedIn, programmatic, and emerging platforms
• Leverage advanced planning tools (GWI, Nielsen, Comscore) for audience-first strategy development
• Drive performance optimization through sophisticated testing and attribution methodologies
• Manage and mentor high-performing media strategy teams
• Serve as primary strategic partner to CMOs and senior marketing leadership
• Collaborate cross-functionally with creative, analytics, and account teams

What You Bring To The Role:

• 10-12 years paid media strategy experience with proven leadership track record
• Enterprise client management experience with complex, multi-channel campaigns
• Deep platform expertise across Google Ads (SA360), Meta Business Manager, LinkedIn, DSPs
• Advanced analytics skills including attribution modeling, media mix optimization, and measurement frameworks
• Executive communication abilities with polished presentation skills
• Team leadership experience developing media strategists and driving performance culture

Preferred: Agency background, industry certifications, experience with advanced planning platforms

REMOTE ROLE | East Coast hours | Occasional client travel

Ready to shape the future of paid media strategy? Let's connect.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Strategy/Planning, and Advertising

• Industries

  Advertising Services

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