Senior Strategic Marketing & Communications Leader

Trustees of the Hamline University of Minnesota; Saint Paul (MN); On-site; USD 107,000 - 113,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Life insurance

Paid time off and retirement benefits

Tuition waiver

Job summary

Hamline University is seeking an Assistant Vice President for Marketing and Communication. This executive leader will translate institutional priorities into a unified marketing and communications strategy, build a high-performing team, and guide daily operations while advancing enrollment, alumni engagement, and donor development in support of the university’s strategic plan.

The role reports to the Chief Operating Officer and requires strong leadership, crisis communication, and strategic

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism or related field or equivalent experience.
• Demonstrated ability to translate institutional priorities into strategic marketing plans with measurable outcomes.
• Experience with crisis communication, media outreach, and executive messaging.

Responsibilities

• Serve as strategic partner to COO and university leadership on marketing alignment with the 2026–2030 plan.
• Direct and develop a high-performing marketing and communications team.
• Oversee brand identity, content creation, and integrated marketing campaigns.
• Lead crisis communication planning and act as primary spokesperson when needed.
• Advance enrollment and donor engagement through data-informed strategies.
• Coordinate with internal partners to ensure consistent messaging across channels.
• Manage budgets and external agency relationships.

Skills

Strategic marketing

Brand management

Crisis communications

Media relations

Executive leadership

Education

Bachelor’s degree in Marketing, Communications, Journalism

Equivalent experience

Tools

Drupal

Slate

Work Zone

Trello

Job description

Hamline University is seeking an Assistant Vice President for Marketing and Communication. This executive leader will translate institutional priorities into a unified marketing and communications strategy, build a high-performing team, and guide daily operations while advancing enrollment, alumni engagement, and donor development in support of the university’s strategic plan.

The role reports to the Chief Operating Officer and requires strong leadership, crisis communication, and strategic