Senior Spine Product Lead: Cervical, Corpectomy & Biologics

VB Spine, LLC; Leesburg (VA); On-site; USD 115,000 - 135,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Paid time off (PTO)

Ongoing training and development

Career growth opportunities

Job summary

VB Spine, LLC in Virginia is seeking a senior marketing leader to shape product strategy, market access, and portfolio growth for spine solutions. You will translate insights into positioning, segmentation, and launch plans, working with Sales and Clinical Teams.

The role emphasizes evidence‑based messaging, KOL engagement, and cross‑functional collaboration. Competitive pricing, forecasting, budgets, and channel strategies are core responsibilities, with a focus on delivering measurable

Qualifications

• Bachelor’s degree in marketing, business, or related discipline required.
• Advanced degree or MBA preferred.
• 6+ years of professional experience required.
• 3+ years of medical device, marketing, or sales experience preferred.
• Spine experience preferred.
• Excellent presentation, interpersonal, and written and verbal communication skills.

Responsibilities

• Gather, analyze, and distribute competitive intelligence and market trends.
• Establish and maintain relationships with physicians, customers, and thought leaders.
• Translate customer insights into product strategies, positioning, and development priorities.
• Author strategic plans, annual marketing plans, and product launch plans.
• Lead needs-based segmentation and develop value propositions.
• Develop target audience profiles guiding marketing strategies and sales tactics.
• Lead evidence-generation strategies tying clinical, usability, and economic data to customer needs.

Skills

Strategic marketing

Market analysis

Stakeholder management

Team leadership

KOL cultivation

Education

Bachelor’s degree in marketing, business, or related discipline

MBA preferred

Tools

Microsoft Excel

PowerPoint

Word

Job description

VB Spine, LLC in Virginia is seeking a senior marketing leader to shape product strategy, market access, and portfolio growth for spine solutions. You will translate insights into positioning, segmentation, and launch plans, working with Sales and Clinical Teams.

The role emphasizes evidence‑based messaging, KOL engagement, and cross‑functional collaboration. Competitive pricing, forecasting, budgets, and channel strategies are core responsibilities, with a focus on delivering measurable