Senior Specialist, Social Media

AMN Healthcare; San Diego (CA); On-site; USD 67,000 - 79,000; Full time

Job summary

AMN Healthcare in San Diego, CA is seeking a Senior Specialist, social media & Multimedia Content to develop and optimize a multi-channel social media strategy across LinkedIn, Instagram, TikTok, YouTube and more. You will manage day-to-day content creation, on-site video production, podcast promotion, analytics, and collaboration with marketing and creative teams to drive engagement and brand awareness.

This hybrid role requires hands-on storytelling, strong editing skills, and a data-driven

Qualifications

• Bachelor's Degree plus 3+ years of marketing/digital marketing experience.
• High School Diploma/GED plus 6–9 years of marketing experience.
• Data-driven mindset with ability to translate insights into actionable improvements.
• Strong visual and content creation skills; Canva required; Adobe Creative Suite a plus.

Responsibilities

• Develop and execute organic social media strategies aligned to brand priorities.
• Manage and maintain social content calendars across channels and audiences.
• Translate campaigns, podcasts, and events into platform-specific content.
• Create platform-native content including short-form video and graphics.
• Assist with on-site video production, interviews, and event coverage.
• Edit video content for social, podcasts, and campaigns; repurpose long-form content.
• Collaborate with internal teams to source stories and opportunities.
• Ensure content reflects brand voice, accessibility standards, and messaging.

Skills

Social media management

Platform-specific content

Video editing

Podcast promotion

Analytics

Content repurposing

Brand storytelling

Education

Bachelor's Degree

High School Diploma

Tools

Sprout Social

Hootsuite

Later

Adobe Premiere Pro

CapCut

Final Cut Pro

Canva

Job description

Job Description Hybrid role; Dallas, TX or San Diego, CA - role is 2 days a week onsite

Welcome to AMN Healthcare - Where Talent Meets Purpose Ever wondered what it takes to build one of the largest and most respected healthcare staffing and total talent solutions companies? It takes trailblazers, innovators, and exceptional people like you. At AMN Healthcare, we don't just offer jobs - we build careers that make a difference. Why AMN Healthcare? Because Excellence Is Our Standard: Named to Becker's Top 150 Places to Work in Healthcare - three years running. Consistently ranked among SIA's Largest Staffing Firms in America. Honored with Modern Healthcare's Innovators Award for driving change through innovation. Proud holder of The Joint Commission's Gold Seal of Approval for Staffing Companies since 2006. The Senior Specialist, social media & Multimedia Content is responsible for developing, executing, and optimizing a multi-channel social media strategy that strengthens brand awareness, drives engagement, and supports organizational goals. This role manages day‑to‑day social content creation, channel management, analytics, community engagement, podcast promotion, and multimedia content production across LinkedIn, Instagram, TikTok, YouTube, and emerging platforms. The position also supports video production efforts, including on‑site filming, content capture, and post‑production editing. A strong understanding of digital trends, video storytelling, reputation management, social media best practices, and content distribution is essential. You will be expected to come into an AMN Healthcare office at a frequency dependent on the work arrangement for your role.

Social Media Strategy & Execution

• Develop and execute organic social media strategies aligned to brand, campaign, and business priorities.
• Manage and maintain social content calendars across multiple channels and audiences.
• Translate marketing campaigns, thought leadership initiatives, podcasts, and business objectives into platform‑specific social content.
• Develop and execute social promotion strategies that maximize the reach and engagement of podcasts, webinars, events, and video content.

Content Creation, Video Production & Storytelling

• Create engaging, platform‑native content including short‑form video, graphics, photography, social copy, audiograms, and multimedia assets.
• Assist with on‑site video production, including content capture, interviews, event coverage, production logistics, and talent coordination.
• Edit video content for social media, podcasts, executive‑communications, recruiting, and marketing campaigns.
• Repurpose podcasts, webinars, interviews, and long‑form content into short‑form social assets that extend audience reach and engagement.
• Partner with internal teams to source stories, subject‑matter experts, and content opportunities.
• Ensure all content reflects brand voice, visual standards, accessibility requirements, and messaging consistency.

Podcast Promotion & Content Distribution

• Support the promotion and growth of AMN Healthcare podcasts through social media campaigns, video clips, audiograms, and integrated marketing efforts.
• Create promotional assets and content plans for podcast launches and ongoing episode distribution.
• Track engagement and performance of podcast‑related content and recommend optimization opportunities.
• Collaborate with marketing, communications, and subject‑matter experts to increase awareness and audience engagement for AMN's content portfolio.

Community Management & Reputation

• Monitor and engage with audiences across platforms in a timely, authentic, and brand‑aligned manner.
• Support reputation management by identifying and escalating sensitive or high‑risk interactions.
• Foster community growth and strengthen audience relationships through proactive engagement.

Analytics & Optimization

• Track, analyze, and report on social media and content performance metrics, including engagement, reach, audience growth, video performance, and podcast promotion effectiveness.
• Identify trends, insights, and opportunities to continuously optimize content and strategy.
• Provide regular reporting and actionable recommendations to stakeholders.

Collaboration & Cross‑Functional Partnership

• Partner with marketing, brand, recruitment marketing, communications, and creative teams to align social, video, and content efforts.
• Collaborate with external agencies, production partners, and vendors as needed to support content creation and multimedia initiatives.
• Serve as a subject‑matter expert on social media trends, video best practices, podcast promotion, and platform innovations.

Key Skills

• Proficiency with social media management and analytics tools (e.g., Sprout Social, Hootsuite, Later).
• Strong experience creating content for LinkedIn, Instagram, TikTok, YouTube, and emerging social platforms.
• Experience supporting video production, including content capture, interview setups, event filming, and production coordination.
• Proficiency with video editing tools such as Adobe Premiere Pro, CapCut, Final Cut Pro, Canva, or similar platforms.
• Deep understanding of short‑form video trends, social‑first storytelling, and content repurposing strategies.
• Experience promoting podcasts, webinars, or thought leadership content across digital channels.
• Experience with community management and online reputation engagement.
• Strong project management and organizational skills with the ability to manage multiple content streams and deadlines simultaneously.

Qualifications

Education & Years of Experience Bachelor's Degree plus 3+ of work experience OR High School Diploma/GED plus 6-9 years of work experience of Marketing experience, preferably with experience developing and implementing multi‑channel digital marketing campaigns Data‑driven mindset with ability to translate insights into actionable improvements Strong visual and content creation skills (Canva required; Adobe Creative Suite a plus)

Work Environment / Physical Requirements

Work is performed in an office/home office environment. Team Members must have the ability to operate standard office equipment and keyboards. AMN Healthcare will provide reasonable accommodations to qualified individuals with disabilities to enable them to perform the essential functions of the job.

Pay Rate

Pay Rate $66,500 - $79,000 Salary Final pay rate is dependent on experience, training, education, and location.

Our Core Values

• Respect
• Passion
• Continuous Improvement
• Trust
• Customer Focus
• Innovation

AMN’s Commitment to Diversity, Equality and Inclusion

At AMN, our diversity, equality, and inclusion philosophy is grounded in the belief that we should respect all voices, seek diverse perspectives, and succeed when we act together as a positive force for all of humanity. We have the opportunity to influence each other, our industry, and our communities by fostering a diverse team with a passion for social justice and equity. We are committed actively engaging in building an organization and society where equality is the norm, equity is achieved, and inclusion is universal so that we may all thrive. Learn more about our company's vision and mission at our website.