Senior Specialist, Search

Known; New York (NY); Hybrid; USD 80,000 - 90,000; Full time

Job summary

Known seeks a Senior Specialist for its Paid Search team to manage and optimize search ad campaigns. Ideal candidates have 2-3 years of experience with platforms like Google Ads and Microsoft Ads, possess strong analytical skills, and thrive in a collaborative environment. Offers a competitive salary and benefits including unlimited paid time off and 401k matching.

Benefits

Unlimited paid time off

401k with company matching and no vesting period

Annual bonuses

Generous medical plan

Paid parental leave

Qualifications

• 2-3 years professional experience with Paid Search platforms.
• 2+ years in analytics, advertising, ad tech, or media.
• Experience managing $1M+ budget preferred.

Responsibilities

• Manage and optimize search ad campaigns.
• Lead campaign setup, ad trafficking, and QA.
• Monitor performance and present analyses to clients.

Skills

Critical thinking

Attention to detail

Time management

Analytical skills

Communication

Tools

Google Ads

Microsoft Ads (Bing)

Apple Search Ads

Excel

Job description

WE HAVE CREATED A WORLD WHERE ART AND SCIENCE ARE BEST FRIENDS

Known is a modern marketing company engineered for the unprecedented opportunities and challenges facing marketers today. We are about 200+ people strong, pairing PhD data scientists with award-winning creatives, strategists, engineers and expert research teams to produce some of the most innovative and cutting-edge creative work in culture. We believe that when creative truly collaborates with science, strategy, and technology, amazing things can happen.

Ad Age touted that “Known may be the ultimate example of a full-service agency,” and honored us with two prestigious recognitions this year: #3 on The A-List as one of the top agencies in the world, and Ad Age’s Data & Insights Agency of the year for the second year in a row. Without our incredible partnerships with our clients, spanning across the leading brands in finance, technology, entertainment, media, CPG, real estate, and many other categories, honors like this could not be possible, and also have helped us earn additional awards and recognitions over the years like: Emmys, Clios Entertainment and Sports Awards, Effies, Cannes Lions Awards, ProMax Agency of the Year, and Digiday’s Most Innovative Media Agency to name a few.

We couldn’t create this award-winning work without seeking out and hiring the best talent. What does it mean to be a Knowner? We are curious innovators, knowledge-hunters who are constantly challenging ourselves to do better and be better for our clients, for our team and for our world at large. Our offices around the U.S. are open and most of our people work in a hybrid setting, New York/New Jersey based is preferred for this role.

BUT ENOUGH ABOUT US, LET'S TALK ABOUT YOU

About the role:

The Media Science team continues to grow and so does our need for a Senior Specialist on the Paid Search team. This position is responsible for the creation, maintenance, and optimization of our search ad campaigns, using analytics, automation, and piloting internal tools. While they will be working in a team with at least one more senior member, this position is assuming experience executing and reporting on paid search campaigns, and therefore some ability to do so independently. Senior Specialists are expected to have excellent critical thinking skills, with an innate sense of curiosity and the desire to explore new ways to evolve and improve campaign setup to deliver ROI for our clients. In addition, time and project management skills are key to being successful in this role.

Being a Senior Specialist at Known is a unique opportunity for those pursuing a career in this field. In addition to the analytics and operations which form the basis of our campaigns, our Senior Specialists often work directly with clients, attending client meetings and presenting recommendations and results with support from more senior members. They are responsible for contributing significantly to deliverables, including regular campaign optimizations.

WHAT YOU’LL DO

• Leading in all elements of a search campaign launch, including campaign setup, ad trafficking, and QA across platforms like Google, Microsoft Ads (Bing), Apple Search Ads, and more.
• Day-to-day monitoring, management, analytics, optimization, and development of assigned campaigns
• Assist in campaign planning process with recommendations across campaign approaches, audience targeting, and measurement
• Independently build and present campaign-related analyses and performance results. These analyses can include everything from general reporting to audience deep dives, bid approaches, experiment results, creative analysis, and landing page strategy.
• Drive and implement optimizations and new campaign strategies, such as new bid approach, ad copy A/B tests, and audience testing to improve performance
• Ideate on new analytical methodologies for optimizing our campaigns
• Validate data analyses by reviewing and performing audits of our data in reporting or creating new analyses that better serve our clients or improve our efficiency
• Management of media finance and billing needs for paid search campaigns

WHO YOU ARE AND WHAT YOU HAVE

• 2-3 years of professional experience working directly with paid campaigns on Paid Search platforms such as Google, Microsoft Ads (Bing), or Apple Search Ads
• 2+ years professional experience in analytics, advertising, ad tech, or media
• Experience working in the healthcare/pharmaceutical vertical a huge plus
• Experience managing $1M+ budget independently a plus
• Can exhibit technical leadership and critical thinking by reviewing and identifying campaign setup errors or opportunities to optimize to improve results

Skills, Abilities, and Knowledge

• Understanding of the fundamentals of paid search advertising
• Knowledge and in-platform experience with Google, Microsoft Ads (Bing), or Apple Search Ads
• High proficiency with Excel
• Strong math and statistics foundational knowledge
• Proven ability to work independently and efficiently
• Attention to detail
• Time management
• Excellent verbal and written communication
• Experience presenting work to internal teams and clients and the desire to develop this area
• Aptitude for deeply interpreting data/analytics
• Prior agency experience is a plus

Competencies

• Detail-oriented with a desire for managing the quality & accuracy of analytics, including checking your own and others’ work
• A desire to work on challenging problems that require flexibility in approach
• Ability to think strategically, analytically, and proactively about diverse business problems
• Collaborative attitude
• Self motivated and exhibits initiative
• Willing & able to learn quickly
• Abundant intellectual curiosity and integrity

SOME OF OUR PERKS

• Unlimited paid time off
• 401k with company matching and no vesting period
• Annual bonuses
• Generous medical plan
• Paid parental leave

ONE LAST THING TO ASK YOURSELF

All this might sound great, but you’re probably still wondering, “Would I be a good fit for Known?” or “Would Known be a good fit for me?” Our culture is propped up by four values that we aspire to every day: We are one team. We see the good. We never stop learning. There’s always a better way. At Known we are setting out to build something more than just a company. We are building a legacy filled with exceptionally talented people with a kaleidoscope of backgrounds, experiences, and origin stories who feel encouraged and empowered to bring their whole selves to work, and to partner with us in molding and shaping our culture through our values.

Known is an equal opportunity employer and does not discriminate against employees or qualified job applicants on the basis of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or locally protected class.

The base salary for this position is $80K-$90K.

This range is posted in compliance with state and municipal Pay Transparency laws. In addition to base compensation, this role is eligible to receive additional Known benefits.

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