Senior Specialist, CRM Marketing

Viki Inc; San Mateo (CA); On-site; USD 78,000 - 136,000; Full time

Job summary

An established industry player is looking for a Senior Specialist in CRM Marketing to enhance subscriber engagement and retention. This role involves developing data-driven strategies to maximize the lifetime value of subscribers through innovative multi-channel campaigns. The successful candidate will collaborate with analytics and marketing teams to create impactful initiatives while managing multiple projects in a fast-paced environment. Join a vibrant team that values creativity and cultural connection, and help bridge the gap between diverse audiences and Asian entertainment.

Qualifications

• 5+ years of experience in CRM/Lifecycle marketing campaigns.
• Experience in B2C industry, preferably in entertainment or subscription services.

Responsibilities

• Own the strategy and execution for CRM/Lifecycle campaigns.
• Design and optimize multi-channel retention campaigns.

Skills

CRM Marketing

Data Analysis

Project Management

User Segmentation

A/B Testing

Tools

Braze

Moveable Ink

Looker

Amplitude

Job description

Join to apply for the Senior Specialist, CRM Marketing role at Rakuten Viki.

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Job Description: Rakuten International oversees 7 businesses with over 4,000 employees globally. The brand is recognized for its leadership and innovation in e-commerce, digital content, advertising, entertainment, and communications, bringing the joy of discovery and access to more than 1 billion members worldwide. Our teams deliver on the company’s mission to delight merchants and customers through innovation, optimism, and teamwork.

Rakuten Viki is a global entertainment streaming platform specializing in Asian content, enabling millions to discover primetime shows and movies subtitled in over 150 languages. Headquartered in San Mateo, California, with offices in Singapore, Seoul, and Shanghai, we have a strong global presence and a deep connection to Asian entertainment. Join us to bridge cultures and connect the world to Asian entertainment. We offer a chance to be part of a community that celebrates culture, creativity, and connection.

About the role: We are seeking an experienced Senior Specialist in CRM Lifecycle Marketing based in San Mateo, CA. The candidate will develop and execute data-driven retention and lifecycle marketing initiatives to activate, engage, reduce churn, and maximize the lifetime value of Viki subscribers.

Responsibilities:

• Own the global strategy, testing, and execution for CRM/Lifecycle campaigns that deliver measurable business impact.
• Design, launch, and optimize multi-channel retention campaigns across email, in-app messaging, push notifications, and content cards.
• Partner with analytics teams to segment users, develop targeted retention strategies, and measure impact.
• Collaborate with marketing teams to promote new shows and improve content discoverability.
• Drive creative strategy and A/B testing across CRM channels and customer journeys.
• Support global expansion and localization by identifying scalable workflows and evaluating automated solutions.
• Build strong partnerships with internal stakeholders and external partners.

Requirements:

• 5+ years of experience in developing and executing CRM/Lifecycle marketing campaigns.
• Experience in B2C industry, preferably in entertainment or subscription services.
• Deep expertise in CRM platforms and automation tools (e.g., Braze, Moveable Ink).
• Strong analytical skills with experience using data visualization tools like Looker or Amplitude.
• Ability to manage multiple projects in a fast-paced environment.
• Familiarity with Asian entertainment is a plus.
• Hybrid work arrangement in San Mateo, CA.

Principles for Success: Our practices include behaviors that make Rakuten unique, such as continuous improvement, professionalism, hypothesis-driven practices, maximizing customer satisfaction, and speed.

Rakuten is an equal opportunity employer. Compensation for this role ranges from USD $78,651 to $135,216 annually, with additional benefits.