Senior Solution Marketing Manager – Vertical Demand

Kahua; United States; On-site; USD 120,000 - 160,000; Full time

Job summary

Kahua is seeking a Senior Solution Marketing Manager to lead strategy and execution across key verticals, driving demand and pipeline in a fast-growing B2B SaaS environment.

You will own vertical marketing, develop buyer personas, and coordinate with Sales, Content, and Digital teams to create measurable campaigns. The role emphasizes data-driven optimization and cross-functional leadership to deliver ARR growth.

Qualifications

• 5+ years of marketing experience in a B2B SaaS company.
• Experience with account-based marketing programs.
• Experience with CRM and Marketing Automation Software (Salesforce and HubSpot is a plus).
• Demonstrated ability to engage decision makers and executives.

Responsibilities

• Own the marketing strategy for targeted industry verticals partnering with Sales to drive pipeline growth, opportunity creation, and ARR.
• Develop a deep understanding of Kahua’s customers, products, the target market segments, buyer personas, market trends, and competitive landscape to inform go-to-market strategy, messaging, and campaigns and how best to reach buyers throughout the customer journey
• Execute full-funnel marketing campaigns across email, digital ads, paid social, webinars, and more with the goal of MQL creation, MQL to opportunity conversion, and achievement of ARR targets
• Target named account lists with Account Based Marketing strategies designed to influence and accelerate pipeline generation
• Own vertical-level lead generation and nurture strategy working closely with Sales, Product, and Solution Marketing leadership
• Develop industry messaging and collaborate with the content team to create industry-relevant messaging and assets
• Optimize campaign performance based on data and feedback from Sales
• Partner with the Digital team to align outreach and account-based tactics
• Support regional events, webinars, and industry forums to drive engagement
• Partner with Digital Strategy and Operations team to develop reporting and analytics metrics to forecast, measure, analyze and report the impact of demand programs and campaigns on MQL, pipeline, bookings and funnel velocity in assigned segments.

Skills

B2B SaaS marketing

Account-based marketing

CRM and Marketing Automation

Lead generation

Stakeholder engagement

Education

Bachelor’s degree in Business, Arts, Science or Engineering

MBA is a plus

Tools

Salesforce

HubSpot

Job description

Kahua is seeking a Senior Solution Marketing Manager to lead strategy and execution across key verticals, driving demand and pipeline in a fast-growing B2B SaaS environment.

You will own vertical marketing, develop buyer personas, and coordinate with Sales, Content, and Digital teams to create measurable campaigns. The role emphasizes data-driven optimization and cross-functional leadership to deliver ARR growth.