Senior Software Engineer - Frontend Video Advertising

The New York Times; New York (NY); On-site; USD 140,000 - 160,000; Full time

Benefits offered by this job

Medical, dental and vision benefits

Flexible Spending Accounts (F.S.A.)

Company-matching 401(k) plan

Paid vacation and sick days

Tuition reimbursement

Professional development programs

Job summary

A leading digital news organization in New York City is seeking a Senior Software Engineer to enhance their programmatic video advertising capabilities. This hybrid role requires a strong background in AdTech and video specialization. You'll be responsible for architecting seamless video ad products while ensuring performance and compliance with privacy standards. The ideal candidate has over 5 years of experience and familiarity with AI-assisted coding tools. The position offers a competitive salary range of $140,000 - $160,000 with various benefits.

Qualifications

• 5+ years of software engineering experience focused on AdTech.
• Understanding of programmatic advertising including bidder configuration.
• Experience working with video players and ad-signaling protocols.

Responsibilities

• Architect video ad products, ensuring seamless experiences.
• Design solutions for identity resolution within the programmatic stack.
• Monitor performance, focusing on Core Web Vitals.

Skills

Software engineering experience

AdTech knowledge

Programmatic advertising

Video specialization

AI tools experience

Job description

Senior Software Engineer - Programmatic Video, Advertising

New York, NY

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.

About the Role

The Digital Advertising Mission at The New York Times is looking for a senior software engineer to lead the technical evolution of our programmatic video advertising capabilities. You will collaborate across NYT product teams to build performant, video-first ad experiences. This is a hybrid role, based at our New York City headquarters, reporting to the Ad Experience Engineering Manager. At The New York Times, our product teams create engaging experiences for over 150 million digital readers from around the globe. The Digital Advertising Mission develops display and video ad products that differentiate us in the market, perform for our readers, and sell at scale.

Responsibilities:

• Architect Video Ad Products: Create seamless outstream (in-read, in-page) and instream video experiences across NYT products.
• Identity and Privacy: Design and implement solutions for identity resolution within the programmatic stack, ensuring high auction match rates auctions while maintaining strict privacy standards.
• Standards and Compliance: Implement and promote industry standards for video delivery, such as VAST or VPAID, ensuring compatibility across our multi‑platform environment.
• Performance Monitoring: Oversee end‑to‑end performance of video ads, focusing on Core Web Vitals and reducing the "time to first frame" for outstream units.
• Mentorship and Quality: Advocate for codebase quality, mentor engineers on the nuances of programmatic auctions, and foster an environment of excellence.
• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.
• This role reports to the Senior Engineering Manager, Ad Experience.

Basic Qualifications:

• Experience: You have 5+ years of software engineering experience, with a heavy focus on AdTech.
• Programmatic Expertise: You understand programmatic advertising including bidder configuration, universal identity providers (e.g., UID2, LiveRamp), and optimizing auctions in web and mobile environments.
• Video Specialization: You understand outstream and programmatic video workflows. You are comfortable working with video players and ad‑signaling protocols.
• Yield and Performance Driven: You understand how technical decisions, such as identity matching and auction depth, impact programmatic yield and user latency.
• AI Experience: Hands‑on experience with agentic or AI‑assisted coding tools (e.g., Claude Code or Cursor) including the ability to effectively direct, iterate on, and verify AI‑generated output.

Preferred Qualifications:

Hybrid or web viewed content within Apps.

This role may require limited on‑call hours. An on‑call schedule will be determined when you join, taking into account team size and other variables.

REQ-019673

The annual base pay range for this role is between:

$140,000 - $160,000 USD

For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company‑matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.

For roles outside of the U.S., information on benefits will be provided during the interview process.

The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all backgrounds to apply.

We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here .

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