VP, Health Influence & Social Strategy

Ogilvy New York; New York (NY); Vor Ort; USD 100.000 - 230.000; Vollzeit

Zusammenfassung

Ogilvy Health in New York seeks a VP, Influence & Social Strategy to lead social media and influencer marketing for pharmaceutical and medical device clients. You will set strategic direction, oversee large-scale campaigns, and ensure regulatory compliance while driving measurable impact.

The role requires executive leadership, deep healthcare marketing expertise, and a passion for innovative, compliant campaigns across owned and partner channels.

Qualifikationen

• 8+ years of healthcare client engagements.
• Strong understanding of FDA and FTC regulations in healthcare marketing.
• Proven track record leading executive-level influencer programs.
• Experience managing large, complex omnichannel campaigns.

Aufgaben

• Lead strategic direction and integration of social media with brand strategy for top healthcare clients.
• Cultivate and expand senior client relationships and provide strategic counsel.
• Oversee end-to-end campaign orchestration, budgeting, and analytics.
• Drive influencer marketing programs from concept to execution, including negotiations and briefs.
• Define data-driven content strategies for product and corporate social channels with advanced listening.
• Provide creative brief oversight and collaborate with copywriters, designers, and video producers.
• Foster cross-functional collaboration across PR, analytics, creative, and paid media teams.
• Ensure FDA/FTC regulatory compliance across all social/media programs.

Kenntnisse

Executive leadership

Omnichannel marketing

Healthcare marketing

Influencer marketing

Regulatory compliance

Strategic analytics

AI fluency

Tools

Scheduling platforms

Monitoring platforms

Listening platforms

Jobbeschreibung

Ogilvy Health in New York seeks a VP, Influence & Social Strategy to lead social media and influencer marketing for pharmaceutical and medical device clients. You will set strategic direction, oversee large-scale campaigns, and ensure regulatory compliance while driving measurable impact.

The role requires executive leadership, deep healthcare marketing expertise, and a passion for innovative, compliant campaigns across owned and partner channels.