Senior Social Strategy Director - Remote Fintech

Invoice2go; Northern (KY); On-site; USD 125,000 - 183,000; Full time

Benefits offered by this job

Health insurance

401(k) plan

Paid holidays

Paid time off

Employee stock purchase program

Job summary

BILL is seeking a Sr. Social Media Strategist to shape the company’s voice across LinkedIn, Instagram, Facebook, and X.

You’ll craft campaigns, decide when to deploy thought leadership or customer stories, and lead an employee advocacy program with senior leadership involvement. You’ll also partner with Corp Comms on the executive social program, oversee our agency partner, and use data to continuously refine strategy and outcomes.

Qualifications

• Demonstrated social media experience where you set the strategy.
• In-house experience at a B2B or B2C brand in technology, SaaS, fintech, or startups.
• A track record of building employee advocacy and executive social programs.
• Sharp editorial judgment with a portfolio showing cross-platform work.
• Experience leading agency or contractor partners while maintaining ownership of strategy and quality.

Responsibilities

• Set BILL's organic social strategy across LinkedIn, Instagram, Facebook, and X.
• Decide when a campaign, product launch, customer story, or piece of thought leadership deserves BILL's voice, an executive's, or an employee's, and build the plan around it.
• Build an employee advocacy program that makes it easy and worthwhile for people to talk credibly about their work.
• Run BILL's executive social program with Corp Comms: strategy, cadence, ghostwriting, editing.
• Lead our social agency partner while staying close to the work yourself, setting direction, reviewing creative, and holding the bar high.
• Track shifts in platforms, culture, and competitors, and use performance data to keep sharpening the approach.

Skills

Strategy leadership

In-house brand experience

Employee advocacy

Editorial judgment

Agency partnership

Tools

LinkedIn

Instagram

Facebook

X

Job description

BILL is seeking a Sr. Social Media Strategist to shape the company’s voice across LinkedIn, Instagram, Facebook, and X.

You’ll craft campaigns, decide when to deploy thought leadership or customer stories, and lead an employee advocacy program with senior leadership involvement. You’ll also partner with Corp Comms on the executive social program, oversee our agency partner, and use data to continuously refine strategy and outcomes.