Senior Social Strategy & Analytics Lead

Publicis Global Delivery (PGD); Peru (IL); On-site; USD 90,000 - 120,000; Full time

Job summary

Publicis Global Delivery (PGD) is seeking a Senior Social Analyst to shape and optimize social media strategies across multiple platforms, driving engagement, brand growth and measurable business outcomes. This role requires strategic thinking, data-driven recommendations, and strong collaboration with diverse teams.

The ideal candidate brings deep platform expertise, analytical rigor, and experience in global or regional client environments to guide social initiatives with impact and clarity.

Qualifications

• Proven experience in social media strategy, social analytics, digital marketing, or related fields.
• Strong expertise across at least three major social platforms including Meta (Facebook & Instagram), TikTok, LinkedIn/YouTube.
• Demonstrated ability to develop, evaluate, optimize, and refine social strategies based on performance results.
• Experience leveraging platform analytics and social listening tools to generate actionable insights.
• Strong understanding of content performance, audience engagement, and platform ecosystems.
• Excellent presentation, communication, and stakeholder management skills.
• Advanced English proficiency (written and verbal) is required.

Responsibilities

• Develop and lead strategic social media recommendations aligned with client and business objectives.
• Analyze social trends, audience behavior, and platform insights to identify opportunities for growth.
• Evaluate campaign and content performance, providing actionable recommendations for optimization.
• Partner with cross-functional teams to ensure social strategies are integrated with broader marketing initiatives.
• Translate data and insights into compelling narratives and strategic recommendations for stakeholders.
• Stay ahead of emerging trends, platform updates, and industry best practices.
• Support strategic planning processes, helping clients maximize the effectiveness of their social investments.

Skills

Social strategy

Analytical skills

Platform analytics

Communication

Advanced English

Stakeholder management

Content performance

Meta (Facebook & Instagram)

TikTok

LinkedIn/YouTube

Job description

Publicis Global Delivery (PGD) is seeking a Senior Social Analyst to shape and optimize social media strategies across multiple platforms, driving engagement, brand growth and measurable business outcomes. This role requires strategic thinking, data-driven recommendations, and strong collaboration with diverse teams.

The ideal candidate brings deep platform expertise, analytical rigor, and experience in global or regional client environments to guide social initiatives with impact and clarity.